In this episode, I offer five tips for instantly upgrading your email marketing. Email marketing for jewelry brands can be complex, and optimizing an email marketing strategy can take a lot of time and testing. However, there’s always something that every brand – from the solopreneur jewelry designer to the multi-million-dollar jewelry brand – can be doing to instantly optimize the deliverability and effectiveness of their email campaigns.

A few small tweaks can make a major difference while you’re in the process of figuring out your audience habits and adjusting your content calendar to support your business goals. What are some things you can try today and at any stage of your marketing journey? At least one of these five tips will likely apply to you, so keep watching for the scoop.

Check out the transcript here: https://joyjoya.com/instant-email-marketing-upgrades-for-jewelry-brands/

In this episode, I share my interview with Wendy Pease, an expert in global marketing and entering new marketplaces abroad. Wendy is the owner and president of Rapport International, a translation and interpretation services company that specializes in marketing translation. Throughout her career, she’s worked with hundreds of companies to help them communicate across more than 200 languages and cultures. Wendy’s the author of the book “The Language of Global Marketing” as well as the host of the Global Marketing Show podcast.

In this episode, we discuss the potential that global marketing holds for jewelry brands specifically. What are some of the most common mistakes she’s seen in the marketplace as well as the success stories? How can you successfully tap customers in other countries, whether you’re a solopreneur or multi-million dollar jewelry brand? How can you effectively communicate the emotional resonance of your jewelry when there’s a language barrier? We cover all these questions and more in this fascinating episode.

Here are the links related to this episode:

Audio version and full transcript: https://joyjoya.com/wendy-pease-global-marketing-expert/
Wendy’s book: https://wendypease.com/the-language-of-global-marketing/
Wendy’s podcast: https://wendypease.com/podcast/
Schedule a consultation with Wendy: https://www.rapporttranslations.com/request-a-consultation

In this episode, I share 10 outdated social media marketing tips because the world of social media is constantly evolving, and if you don’t have someone like me in your corner day-in-and-day-out, it can be very hard to keep up with all the changes.

Who wants to be spending time reading news about Instagram and TikTok? I don’t know very many people who do. So listen to this episode and find out how you can get out with the old and start being more current with all your social media marketing.

You’ll be one step ahead of your competitors, and you’ll look very savvy to your customers. You’ll also make sure you’re adhering to best practices, so the algorithm likes you best.

In this episode, I answer the question, “What is social listening?” Former podcast guest Jen Cullen Williams, along with her co-columnist Duvall O’Steen recently asked me to contribute my expertise for a column they wrote for National Jeweler about the topic of social listening.

After sharing my thoughts with them, I thought, “Hey, this should be a podcast episode!” All jewelry brands need to know about social listening – not only about what it is but also about how they can best leverage it for their brands. So watch this video to learn more about this tool, which will be very important in 2022 and beyond.

In this episode, I discuss all the ways that micromanaging is hurting your marketing efforts – AND what you can do about it. WAIT! Before you ignore this episode because you think, “Oh, I don’t micromanage, and this doesn’t apply to me”, hear me out! Even if you’re a solopreneur, and you don’t have a team of people, you might actually be micromanaging yourself. If you work with freelancers, interns, vendors, business partners, etc., you might be micromanaging them.

When you micromanage, you risk thinking too small and missing the big picture – along with major opportunities. You’re probably giving yourself more busy work than you need to be giving yourself. And you risk loss of productivity and forward momentum. Definitely watch this episode because you may be guilty of micromanaging in ways you didn’t even realize, and I’ll explain how you can change your mindset – and start making progress.

Happy New Year! I’m back from a brief holiday respite, and I’m happy to be here with you again. In this episode, I share my predictions about jewelry marketing trends for 2022. Where should you be focusing your time and attention? Which marketing platforms will be most important this year? What will customers want from your brand, and how should you be communicating with them? Listen up for a look into my crystal ball.

I also uploaded an ebook version of this podcast to the Joy Joya website. If you’d like to have a handy PDF reference guide to all of this year’s predicted jewelry marketing trends, then visit joyjoya.com/2022 to download it.

In this episode, I share some specific guidance about how you can set goals for your jewelry brand in 2022. As you probably know, if you don’t set clear goals for your business, then you won’t be able to see the way ahead – both for the short term and the long term.

Some of the most common mistakes I see when it comes to goal setting for jewelry businesses is vague and ill-defined goals, like “I want to sell more jewelry” or “I want to get my jewelry into more retail stores” or “I want more social media followers” or “I want more email subscribers”.

None of those examples is specific, measurable, attainable, relevant, or time-based. You’re basically setting yourself up for failure if you’re setting goals like these, and you’re doing yourself and your business a disservice. You’ll constantly be wondering, “How come I’m not making any progress?”

I want you to set yourself up for success in this new year, so I’m going to be sharing some of my top tips not only for goal setting but also goal executing in this episode. I’m also in the process of figuring out my own business goals for the New Year, so I’m right there with you. Let’s do it together! Watch now.

The focus of today’s episode is all about how you can create a virtual “holiday window display” even if you don’t have a brick-and-mortar jewelry store. Or, if you do have a brick-and-mortar store, and you want to reach customers outside of your geographic area with your holiday merchandising, then you’ll definitely want to listen to my tips and ideas for creating a holiday window display experience using digital technologies.

It may be too late for you to implement these ideas for this holiday season, but I felt inspired by some real-life holiday displays I recently saw while window shopping, and I couldn’t help but to want to share my ideas about the topic. You can always keep a running list of what is and isn’t working for you this holiday season and add some new ideas, so you’re prepared for holiday 2022. It’s never too early to plan! Watch for my tips and ideas.

In this video, I share five tips for hiring a freelancer on a site like Fiverr or Upwork. These two platforms are freelancer marketplaces, so anyone can search them for skilled individuals who can execute a specific one-time task or an ongoing service.

You can find freelancers to support you with things like graphic design, social media and email marketing template creation, research and data entry, website design customizations and custom website programming, blog post writing, product descriptions and other copywriting, and more. The sky’s really the limit! In the past month, I personally use these platforms to help me make adjustments to my website and design updates to my email newsletter template.

I think it’s a good time of year to discuss this topic because December presents an opportunity to evaluate the success of your jewelry brand in 2021 and compile a list of improvements you can make in 2022. Some of those improvements may involve tweaking things that you’re not able to do yourself. Or maybe you’re already doing things yourself – like creating your email marketing templates – but now it’s time to level up or delegate the task to someone else, so you can free yourself up to work on bigger-picture items.

Finding a freelancer on Upwork and Fiverr can be super beneficial, but it can also backfire if you don’t do your due diligence and know what to look for. In this episode, I’m going to share five tips for working with freelancers, so you get the most from your efforts and investment. Watch for the details.

In this video, I share five tips for retaining all the new customers you get from your amazing holiday marketing efforts. The holiday season is an excellent time to focus on customer acquisition efforts because consumers are in the mindset to shop – and they’re often looking for unique gift ideas from brands they may not have known before. You’ll hopefully attract a lot of new customers throughout the holidays.

However, the trick is to keep these customers and inspire them to return again and again. In general, it can cost five times as much to acquire a new customer than to retain a new customer. If you want to make the most of your marketing spend, then retaining customers is the key to success. Keep watching for my five top tips.