Month: March 2021

Planning Your Jewelry Marketing Content

All your marketing content should start with a plan and calendar. Do you have a formal planning system in place for your marketing? If not, you’re probably scrambling to get your photo/video assets when you need them and possibly missing opportunities to connect with your target customers at optimal times. In this video, I explain why you should start planning your marketing content (social, email, website, and more) in a strategic way, teach you how you can do it in an accessible way (and scale as you grow), and share some of my favorite tools for planning.

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Brand Marketing vs. Product Marketing for Jewelry Brands

In episode #119 of the podcast, I explain the difference between “brand marketing” and “product marketing” and why the distinction matters so much for jewelry brands. If you want to understand how to truly distinguish yourself from your competition, then you’ll definitely want to listen to this episode.

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Transition from Brick-and-Mortar Store to Ecommerce Jewelry Brand

In episode #118 of the Joy Joya Jewelry Marketing Podcast I answer a listener-submitted question (you can also ask a question at The anonymous listener asked, “How can we transition from a traditional brick-and-mortar jewelry store to an ecommerce jewelry brand?” They explained that they’re a small family business and that they’re struggling with the digital transformation. Watch for the answer.

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Interview With Marketing Expert Paul Spinak on Jewelry Branding

In this episode, I share my interview with Paul Spinak, founder of The Marketing Machine, an innovative and creative marketing agency located in downtown Raleigh NC. Paul is the agency’s creative director, marketing strategist, brand guardian, and sales force all wrapped up in one high-octane package.

Paul and I first bonded over our shared love of branding, and then I found out we had much more in common. We were both born and raised in New Jersey, so he’s basically my brother from another mother.

In this episode, we focus our discussion on two very nebulous topics that confuse many jewelry entrepreneurs – marketing strategy and branding. What in the world do these two terms mean, and how can you wrap your head around them as a small business owner? We’ll answer all those questions in this episode.

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5 Mindset Mistakes in Jewelry Marketing

In episode #116 of the podcast, I share some of the most common marketing mindset mistakes that I observe day in and day out. In my opinion, marketing is just as much about mindset as it is about the strategies you implement. If you’re able to master mindset and get out of your own way, then you’ll absolutely be able to achieve your dreams. To submit suggestions for future podcast episodes, visit

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