You’re checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing – but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry.

If you’re new to this podcast, welcome – you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you’re a return viewer, thanks for following along!

In this week’s episode, I’ll be reminding you to take some time before the end of the year to get in touch with your “why” for your jewelry business as well as all the marketing activities you do for it. This will be the last episode of the year, so I wanted to leave you with something you can take through the end of 2022 and into 2023.

I’ll be discussing:
– Why it’s so important to have a “why” as a business owner or jewelry pro
– How you can explore your “why” if you’re not sure about it or it’s changed recently
– How to check in with your “why” throughout the year

Simon Sinek’s “Start With Why” – https://www.amazon.com/Start-Why-Leaders-Inspire-Everyone/dp/1591846447

Learn more: https://joyjoya.com

00:00 – Start
1:48 – Primary Episode Content

In this episode, I share my interview with Zuzana Bastian, co-founder of JEVELS, the first NFT platform dedicated to visual jewelry and accessories designed by artists from all over the world. The primary purpose of JEVELS is to bring virtual jewelry to life through AR and VR technologies.

In this episode, we’ll be covering:
– What are some of the challenges and opportunities in virtual jewelry today?
– How can indie designers start exploring the possibilities of designing for the metaverse?
– What’s “phygital jewelry”?
– Why should traditional (physical) jewelry brands consider a jump into the metaverse, and what are some strategic ways that they can get started?
…and more!

Sparkle Award:
Mejuri’s Collaboration With Piecework – https://mejuri.com/shop/products/golden-hour-puzzle

News Articles:

Announcing new Instagram content scheduling
https://business.instagram.com/blog/schedule-content-instagram
How to improve E-A-T for websites and entities
https://searchengineland.com/improve-e-a-t-for-websites-entities-389799
Permanent Jewelry Continues to Evolve With More Styles and Options
https://www.jckonline.com/editorial-article/permanent-jewelry-evolution/

Check out JEVELS: https://jevels.com/
Connect with Zuzana: https://www.linkedin.com/in/zuzana-bastian-5934505b/

Transcript: https://joyjoya.com/virtual-jewelry-metaverse

00:00 – Start
1:59 – Sparkle Award
3:57 – Jewelry and Marketing News Articles
12:36 – Interview With Zuzana Bastian

You’re checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing – but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry.

If you’re new to this podcast, welcome – you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you’re a return viewer, thanks for following along!

In this week’s episode, I’ll be talking about my favorite merchandising and marketing in the jewelry industry this holiday season. In my downtime, I’ve been spending a lot of time window shopping, and I love to see/admire what brands are doing at this festive time of year to stand out from the competition and tell impactful stories.

I’ll be discussing:
– 6 brands that have stood out to me with their merchandising and marketing
– Notes for next year

Learn more: https://joyjoya.com

1:54 – Primary Episode Content

In this episode, I share my interview with Emma Morgan, the founder of Emma Morgan Creative, a conceptual and strategic boutique design studio based in New York. She’s an expert in brand storytelling and full-circle visual expression for retailers, and her business provides visual concept design and creative strategy consulting for brands and retailers of all sizes. Emma’s approach is backed by a decade of experience and fueled by the process of creation and her own natural curiosity. Her projects include brand activations, pop-up shops, exhibitions, events, product launches, visual merchandising and product presentation, windows, and more.

In this episode, we’ll be covering:
– What does the word “activation” mean as related to branding/marketing, and what are some general examples of activations commonly used for luxury/jewelry brands?
– How can a brand’s personality be expressed through a brand activation?
– What steps do you take to ensure consistency across all brand touchpoints, and why is consistency so important?
…and more!

Sparkle Award:
Lark & Berry – https://larkandberry.com/

News Articles:

Why a DTC wine company started a branded podcast – https://www.marketingbrew.com/stories/2022/11/28/why-a-dtc-wine-company-started-a-branded-podcast
6 Amazing Unboxing Experiences and Ideas to Try – https://www.shopify.com/blog/16991592-how-to-create-a-memorable-and-shareable-unboxing-experience-for-your-brand
Live shopping comes to select NYC holiday window displays – https://www.marketingdive.com/news/live-shopping-holiday-marketing-saks/637355/

Connect with Emma: https://emmamorgancreative.com/

Transcript: https://joyjoya.com/visual-merchandising-jewelry

00:00 – Start
2:04 – Sparkle Award
3:59 – Jewelry and Marketing News Articles
13:59 – Interview With Emma Morgan

You’re checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing – but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry.

If you’re new to this podcast, welcome – you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you’re a return viewer, thanks for following along!

In this week’s episode, I’ll be talking about the things I’m most looking forward to in the jewelry industry in 2023. The new year will be here before you know it, and I don’t know about you – but I’m pumped! In the previous episode #217, I shared my jewelry marketing predictions – and this one’s intended to build on that episode. So definitely check out that one too. I’d also love to know – what are you most looking forward to?

I’ll be discussing:
– What’s in store for the industry?
– The 3 things I’m most excited about for the coming year
– Why you should get excited too

Learn more: https://joyjoya.com

Links mentioned in this episode:
Shaking Off the World’s Worries, Jewelry Focuses on Growth – https://www.nytimes.com/2022/11/21/fashion/jewelry-growth-bulgari-cartier-tiffany.html

Get the 2023 “Jewelry Marketing Predictions” Ebook: joyjoya.com/2023

1:54 – Primary Episode Content

In this episode, I share my 5 jewelry marketing predictions for 2023. What should you be anticipating in the new year? How can you shift and adjust your marketing strategy to accommodate consumer expectations and the overall industry landscape? This is a must-listen if you’d like 2023 to be the best year ever in your jewelry business.

I’ll be covering:
– A recap of my predictions for 2022 – how did they pan out?
– 5 jewelry marketing predictions for 2023
– What you can do to prepare

There’s also a free ebook download to complement this episode. You can visit joyjoya.com/2023 to get your copy.

Sparkle Award:
Awe Inspired – https://www.jckonline.com/editorial-article/jewelers-giving-tuesday/

News Articles:

Why Own a Diamond Ring When You Can Rent One?
https://wwd.com/accessories-news/jewelry/top-jewelry-rental-platforms-opportunities-setbacks-1235415718/
Taking the Temperature of a Growing Jewelry Market
https://wwd.com/accessories-news/jewelry/independent-retailers-temperature-growing-jewelry-market-1235417921/
Competition in the Jewellery Market Is Heating Up | BoF
https://www.businessoffashion.com/articles/retail/direct-to-consumer-jewellery-versus-incumbents/

Other links from this episode:
Ebook Download – joyjoya.com/2023
2022 Predictions – https://joyjoya.com/jewelry-marketing-trends-2022/

Transcript: https://joyjoya.com/jewelry-marketing-predictions-2023

3:20 – Sparkle Award
5:39 – Jewelry and Marketing News Articles
15:20 – Primary Episode Content