Month: January 2021

Interview with Jen Cullen Williams, PR and Brand Communications Strategist (Part 1/2)

In Episode #111 of the Joy Joya Jewelry Marketing Podcast, I interview Jen Cullen Williams, a public relations and brand communications strategist who specializes in working with jewelry and luxury brands. It’s the first interview of 2021, and it’s going to be a two-parter, since my conversation with Jen lasted nearly an hour and a half!

We discuss what makes PR and communications strategy unique from marketing and sales. We also touch upon the tactics that worked well for brands during the 2020 holiday season, and we share some thoughts about effective social media marketing. I hope you enjoy listening to this episode as much as I enjoyed chatting with Jen.

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How to Engage Authentically As a Jewelry Brand on Instagram

Are you frustrated by the Instagram algorithm? I know the answer to that question is “yes”. If you’re like most jewelry brands, then you’re probably wondering why your posts are getting seen and liked by so few people. I understand that it’s super frustrating to plan and create awesome content that doesn’t get noticed.

You may already know that the best way to boost your engagement (your number of likes, comments, shares, and new followers) is to be an active member of the platform. In order to boost your engagement, you also have to be engaging and engage with other users as well.

According to a recent blog post from Later about how the Instagram algorithm works in 2021, “consistently showing up on Instagram is so important.
It sends positive signals to the Instagram algorithm – and gives your audience more opportunities to interact with your content.” Okay, but what does that really mean? I’ve had a few different clients ask me this same question over the past few weeks, so I thought I would share my answer in a new episode. Watch for more information.

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Tools to Help You Manage Social Media for Your Jewelry Brand

Do you often find yourself deciding on your jewelry brand’s social media post content the day that you’re going to post it? If you’re currently following this approach, then you’re likely experiencing one of two common problems: either your feed looks unplanned and lacks visual cohesiveness, or you’re missing out on opportunities to connect your social media strategy back to your overarching business and marketing strategies. To squeeze the best results from your social media marketing efforts, you’ll need to be planning your posts at least two weeks but ideally one month ahead of time. Watch this episode to discover how to get your planning under control.

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5 Predictions for 2021 Jewelry Marketing Trends

After a rather abysmal, confusing, and challenging year, most jewelry business owners have high hopes for 2021. They’re starting the new year with bright eyes and a renewed commitment to their digital marketing strategies.

What can we expect from the coming year? Where should you be investing your marketing dollars, and how should you be redistributing your budget? Based on industry trends and our own experience, we’ve put together five jewelry marketing predictions for 2021. Watch this episode for more information.

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