Happy holidays and happy new year! I’m taking some time off, but I’ll be back with a new episode on January 7th. I hope you get some time to relax and make memories with loved ones!

TWO ANNOUNCEMENTS:

1. Joy Joya 2024 “Name Your Price” Emerging Jewelry Brand Incubator

Are you an emerging, independent jewelry brand looking for strategic digital marketing from Joy Joya? But you’re also worried that you simply can’t afford professional marketing support?

In 2024, we’re launching an “Emerging Jewelry Brand Incubator” for just 10 brands that will have the opportunity to “Name Their Price” for professional marketing services! We’re determined to make marketing support more accessible.

Nope, this is not a joke, and there’s no “catch”. We’re serious!

This initiative reflects our sincere dedication to making a significant impact – it’s our method for assisting your emerging brand in realizing its full potential and shining brighter than ever before. Applications close January 31st!

For more info, visit https://jewelrybrandincubator.com/.

2. Ticket giveaway to Halstead’s Jewelry Business Forum

Halstead’s Jewelry Business Forum is a digital conference created to empower small jewelry business owners. In a live webinar format, attendees will receive professional development in marketing and business skills while being inspired for the New Year. The dates are Monday 1/15-Thursday 1/18.

To enter to win your free ticket, visit the @joyjoyamarketing Instagram (https://www.instagram.com/joyjoyamarketing/), find the post for the giveaway, which should be posted right around the time this episode goes live, and follow the instructions there. To learn more about the forum, visit @halsteadjewelrysupplies (https://www.instagram.com/halsteadjewelrysupplies/) on Instagram.

Episode #269 – “Add This to Your 2024 Jewelry Marketing Strategy”

Welcome to Episode #269. Today, I want to talk about the power of events for jewelry marketing, and how figuring out your event strategy should be a major priority in 2024, if it’s not already on your radar. But before I talk about events, I also want to stress my special passion for email marketing and how it ties into this discussion.

The latest data reveals that email marketing delivers impressive results, boasting an average ROI of $45 for every dollar invested in Retail, Ecommerce, and Consumer Goods/Services. This holiday season, I’ve witnessed firsthand with my clients who have robust email lists just how dominant email can be in converting sales.

But how does this connect back to events, you might wonder? Well, to maximize the effectiveness of your email marketing endeavors, you need a robust subscriber list. Acquiring and nurturing this list isn’t a simple task. One effective approach is to venture out into the real world and participate in events. This way, your future fans can meet you in person, providing an opportunity to share their contact information with you. Whether or not they make a purchase at the event, they become valuable additions to your email list, enabling you to cultivate a lasting relationship with them over time.

We’ll be looking at this topic through the lens of Hilary Finck Jewelry, who we’ve been spotlighting as a jewelry brand case study. For those joining our podcast series for the first time this season, I’d suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception.

Before our conversation with Hilary, I want to talk about the types of events you should be trying in 2024, how to collect email subscribers, and then what to do with those email subscribers once you’ve added them to your list.

Links From the Episode:
https://hilaryfinck.com/
https://www.instagram.com/hilaryfinckjewelry/

https://www.thisoldmarketing.com/will-gemini-be-googles-search-savior-405/

Transcript: https://joyjoya.com/events-jewelry-marketing-2024

00:00 Start
3:49 Primary Episode Content
17:13 Interview
31:56 The Gold Mine

Episode #268 – “How to Set Jewelry Marketing Goals for 2024”

Welcome to Episode #268. Today, I want to encourage you to begin setting goals for 2024, if you haven’t already started. This episode is designed to remind you that goal-setting in business should encompass more than just revenue targets. It’s about adopting a holistic approach to growth, focusing on various aspects of your business to ensure long-term sustainability.

Many business owners tend to set a financial goal and stop there, without a clear plan to achieve it or breaking it down into manageable steps. This approach can lead to frustration and disappointment. Success in business isn’t solely measured by financial gains; it’s also about building a sustainable, well-rounded organization. By overlooking goals unrelated to revenue, business owners might miss out on key opportunities for growth and fulfillment.

We’ll be looking at this topic through the lens of Hilary Finck Jewelry, who we’ve been spotlighting as a jewelry brand case study. For those joining our podcast series for the first time this season, I’d suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception.

Before our conversation with Hilary, I’ll delve into the importance of setting business goals that aren’t solely focused on revenue. We’ll explore various examples of such non-revenue-related goals and provide guidance on how to select the right areas to focus on for your 2024 objectives. This will help you understand how a broader range of goals can contribute to the overall success and sustainability of your business.

Links From the Episode:
https://hilaryfinck.com/
https://www.instagram.com/hilaryfinckjewelry/

Transcript: https://joyjoya.com/jewelry-marketing-goals-2024

00:00 Start
2:56 Primary Episode Content
17:23 Interview
33:16 The Gold Mine

Episode #267 – “Boost Instagram Engagement for Your Jewelry Brand”

Welcome to Episode #267. Today, I want to talk about how you can use Instagram as a customer experience channel. Using Instagram in this way is like turning the popular social media platform into a digital space where your business can interact with fans and customers in various engaging and friendly ways.

Imagine Instagram as a lively market where businesses set up colorful stalls (their Instagram profiles) to display their products and interact with people walking by (their followers and potential customers).

Unfortunately, many businesses use Instagram to simply broadcast their messages to people. They have a specific goal, usually selling a product, and expect that everyone who sees their post will be eager to purchase it. However, prioritizing customer experience involves taking the time to interact with customers and actively build relationships with them. The way people engage with Instagram is evolving; with an increasing emphasis on video content, it’s becoming more of an entertainment platform than a traditional social media platform. As a result, your content might be viewed by people who don’t necessarily like or comment on it. This shift requires a smarter approach to crafting a customer experience. Use Instagram not just as an endpoint, but as a starting point to encourage people to connect with your brand in various ways.

We’ll be looking at this topic through the lens of Hilary Finck Jewelry, who we’ve been spotlighting as a jewelry brand case study. For those joining our podcast series for the first time this season, I’d suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception.

Before our conversation with Hilary, I’ll discuss when it makes sense for a jewelry brand to shift their focus to boosting customer experience on Instagram, some ideas for doing so, and how to use Instagram as a springboard for other marketing efforts.

Links From the Episode:
https://hilaryfinck.com/
https://www.instagram.com/hilaryfinckjewelry/

Transcript: https://joyjoya.com/improve-instagram-engagement-jewelry

00:00 Start
3:37 Primary Episode Content
18:37 Interview
34:38 The Gold Mine