In episode #133, I share my own personal recording of a talk I recently presented to the Women’s Jewelry Association of Boston. The title of the talk is “How to Build Brand Awareness and Attract Your Target Customer”. I explain why brand awareness is so important, how to start cultivating brand awareness, and how to use the information you do have about your customers to make important decisions about your branding and marketing strategies.Read More
Month: June 2021
In this episode, I discuss different types of keywords for jewelry brands, including SEO keywords and social media keywords. Why do keywords matter, and why do you need to be choosing strategic keywords for your jewelry brand? How can you get started with the process? Watch this episode for insights.Read More
Are you looking for ways to grow your jewelry brand and build trust with prospective customers? You may want to consider leveraging your current customers and involving them in your marketing efforts. To find out how to make your customers a part of your business and marketing strategies, watch this episode.Read More
I share my interview with Jill Stein and Sarah Daniel, the co-founders of Brick & Mortar NYC, a boutique agency that helps brands reimagine their retail experience. Together, Sarah and Jill have more than 40 years establishing retail at global luxury brands (Tiffany & Co., David Yurman, John Hardy Jewelry).
They combine their unique backgrounds and perspectives in creative and operations to create experiences that are visually compelling, highly functional, and offer a clear delivery of ROI.
They’ve opened over 100 stores in the US, Canada, Europe, and Asia, ranging in size from 400 square feet to 60,000 square feet.
In this episode, we talk all about the brick-and-mortar customer experience, especially as it relates to jewelry brands and more especially how it’s changed and evolved in a post-COVID world.Read More