Episode #273 – “Email Marketing Design for Jewelry Businesses”

Welcome to Episode #273. In this episode, I want to discuss effective email marketing design strategies tailored specifically for jewelry brands. When we mention “graphic design” or the design aspect of digital materials, it’s common to associate it with aesthetics and making things visually appealing. However, in the context of email marketing, it’s less about making the email visually pleasing and more about designing it in a way that ensures successful email delivery, along with clear and swift presentation of essential information.

The primary goal is not only to secure a place in the recipient’s inbox but also to effectively communicate all the crucial details. According to a 2022 study conducted by Litmus, the average time people spend on an email is just nine seconds. This research revealed that approximately 30% of emails receive less than two seconds of attention, 41% are looked at for a duration of two to eight seconds, and only 29% are viewed for more than eight seconds. In essence, your email design needs to make a significant impact within the first two seconds of viewing.

Later in this episode, I’ll also be chatting with Hilary from Hilary Finck Jewelry, who we’ve been spotlighting as a jewelry brand case study. This is actually our last podcast episode with Hilary as a guest! If you’ve enjoyed hearing the interviews from Hilary and would like more designer interviews in the future, let me know in a YouTube comment or podcast review. If you’re new to this series with Hilary, I’d suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception.

Before we begin our conversation with Hilary, I’d like to discuss the constraints of email marketing design and explain why it’s not feasible or advisable to treat your emails as pieces of art. Additionally, I’ll delve into the current best practices for email marketing design in 2024 and cover other related topics.

Links From the Episode:
https://hilaryfinck.com/
https://www.instagram.com/hilaryfinckjewelry/

Apply for the Jewelry Brand Incubator: http://jewelrybrandincubator.com/

Other Links From the Episode:
https://www.businessoffashion.com/case-studies/beauty/hero-product-franchise-tarte-nars-too-faced-shape-tape-concealer-orgasm-blush-better-than-sex-mascara/

Transcript: https://joyjoya.com/email-marketing-design-jewelry

00:00 Start
4:38 Primary Episode Content
16:47 Interview
28:57 The Gold Mine

Episode #272 – “Email Marketing List Health for Jewelry Businesses”

Welcome to Episode #272. In this episode, I’m excited to share one of my favorite jewelry marketing activities to kick off the new year – giving your email subscriber list a check-up!

In the world of jewelry marketing, the email list is like a lively and ever-evolving companion that needs some TLC from time to time. Just how often you should pamper it depends on its size – the bigger ones require more frequent spa days, while the smaller ones can enjoy a more casual check-in now and then. So, let’s dive into the world of email subscriber list rejuvenation!

Later in this episode, I’ll also be chatting with Hilary from Hilary Finck Jewelry, who we’ve been spotlighting as a jewelry brand case study. For those joining our podcast series for the first time this season, I’d suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception.

Before we begin our conversation with Hilary, let’s talk about what it means to have a healthy email list, how to regularly manage email list health, and what actions you can take to improve list health if it’s looking a little under the weather.

Links From the Episode:
https://hilaryfinck.com/
https://www.instagram.com/hilaryfinckjewelry/

Apply for the Jewelry Brand Incubator: http://jewelrybrandincubator.com/

Transcript: https://joyjoya.com/email-marketing-list-jewelry

00:00 Start
4:00 Primary Episode Content
19:13 Interview
31:38 The Gold Mine

Episode #271 – “3 Unconventional Pricing Strategies For Jewelry Marketing”

Welcome to Episode #271. As we enter the new year, I’d like to discuss unconventional pricing strategies that you might want to explore in 2024 and beyond. Many jewelry businesses tend to adhere to established pricing norms, and that’s perfectly fine. Some offer discounts, while others maintain fixed prices – whatever suits your business model.

However, today, I won’t be addressing these common pricing approaches. Instead, I’d like to focus on pricing as it relates to attracting new customers and enhancing your marketing efforts. You can continue selling your jewelry at the prices you’ve determined to be suitable, but I’ll show you how to leverage those prices strategically to benefit your business.

Later in this episode, I’ll also be chatting with Hilary from Hilary Finck Jewelry, who we’ve been spotlighting as a jewelry brand case study. For those joining our podcast series for the first time this season, I’d suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception.

Before we begin our conversation with Hilary, let’s discuss some unconventional pricing strategies that you might not have thought about yet and explore how they can boost your marketing efforts this year.

Links From the Episode:
https://hilaryfinck.com/
https://www.instagram.com/hilaryfinckjewelry/

Apply for the Jewelry Brand Incubator: http://jewelrybrandincubator.com/

“17 Questions That Changed My Life” By Tim Ferriss
https://tim.blog/wp-content/uploads/2020/01/17-Questions-That-Changed-My-Life.pdf

Transcript: https://joyjoya.com/pricing-strategies-jewelry-marketing

00:00 Start
4:01 Primary Episode Content
20:52 Interview
38:43 The Gold Mine

Episode #270 – “Do These 3 Things for Jewelry Marketing Success in 2024”

Welcome to Episode #270. I’m excited to share some handy tips and insights to kickstart your year on a high note and keep that energy going strong! Last year, my episode #223, “Do These 3 Things for Jewelry Marketing Success in 2023,” was a hit, one of the most downloaded episodes I’ve released!

In this episode, I’ll quickly recap those three valuable tips because they’re still relevant. Plus, I’ll throw in three new ones that I believe are perfect for this year, especially with the upcoming marketing trends that are expected to pop up along the way. I’m here to set you up for success!

Later in this episode, I’ll also be chatting with Hilary from Hilary Finck Jewelry, who we’ve been spotlighting as a jewelry brand case study. For those joining our podcast series for the first time this season, I’d suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception.

Before we dive into our chat with Hilary, let’s quickly revisit the “3 Things” I suggested for marketing success in 2023 from episode #223. We’ll discuss why they’re still applicable, outline 3 top strategies for achieving marketing success in 2024, and explore how you can stay committed to your marketing efforts.

Links From the Episode:
https://hilaryfinck.com/
https://www.instagram.com/hilaryfinckjewelry/

Apply for the Jewelry Brand Incubator: http://jewelrybrandincubator.com/

Transcript: https://joyjoya.com/jewelry-marketing-success-2024

00:00 Start
4:21 Primary Episode Content
17:28 Interview
34:48 The Gold Mine