Month: August 2022

The Gold Mine – Let’s Stop Referring to Women in Jewelry as “Girls”

You’re checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing – but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry.

If you’re new to this podcast, welcome – you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you’re a return viewer, thanks for following along!

This week’s topic is all about my observations around how we refer to women in the jewelry industry. I’ll be talking about:
The terminology I think needs to change
Why I think it needs to be taken seriously
What can we do about it?

Links from the Episode:
https://www.forbes.com/sites/forbescoachescouncil/2021/08/09/why-calling-women-girls-is-a-bigger-deal-than-you-may-think/
https://etda.libraries.psu.edu/files/final_submissions/10967

Learn more: https://joyjoya.com

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Interview With Reena Ahluwalia – Artist, Jewelry Designer, and Innovator

In this episode, I share my interview with Reena Ahluwalia. Recognized as one of the Top Masters of design and art in Canada, Reena Ahluwalia is an award-winning jewelry designer, painter and professor. She is one of a handful of living jewelry artists whose work is featured on a nation’s (Belgium) postage stamp.

As a tribute to the British Royal Wedding, Reena created a Diamond Tiara for HRH Kate Middleton. Reena designed a historic diamond piece for the Legislature of Ontario with De Beers Canada. She created the inaugural collection for Rio Tinto Bunder Mine, where diamonds were found 100 years after the fabled Indian Golconda Mines depleted. In 2019, Reena co-created the watch that was awarded the Guinness World Record for Most Diamonds set on a watch.

Coveted internationally by art collectors, Reena paints highly nuanced, hyper-realistic diamonds with ultra-magnified facets. She is a professor and member of the George Brown College Jewellery Program Advisory Committee and a Fellow of (IwB) Institute without Boundaries. Reena gives back to many communities and organizations, including ‘Jewelers For Children’ (JFC) charity, to help children who are victims of catastrophic illness.

In this episode, we discuss:

– What it’s like to carve your own path as a woman in a male-dominated industry
– The potential that NFTs hold for the jewelry industry
– How can a physical object and digital object complement each other
– Example of two jewelry brands doing a very interesting collaboration
…and more!

Sparkle Award:
Icebox – https://www.youtube.com/c/Icebox/videos

News Articles:

The Best Lockets to Hold Your Secrets – https://www.townandcountrymag.com/style/jewelry-and-watches/g40897110/best-locket-necklace/
What’s The New Holiday Marketing Calendar? Retail Remix Podcast – https://www.retailtouchpoints.com/podcasts/whats-the-new-holiday-marketing-calendar
Sotheby’s and Metagolden bring NFT Jewelry to the Global Stage in Inaugural Jewelry Auction – https://www.prnewswire.com/news-releases/sothebys-and-metagolden-bring-nft-jewelry-to-the-global-stage-in-inaugral-jewelry-auction-301606138.html

Other Links from the Episode:

https://www.reenaahluwalia.com/
https://www.instagram.com/reenaahluwalia/
https://www.tiktok.com/@reena.ahluwalia
https://twitter.com/reenaahluwalia
https://www.greenlandruby.gl/greenland-ruby-enters-metaverse-ruby-nft/

Transcript: https://joyjoya.com/reena-ahluwalia-jewelry-designer

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The Gold Mine – 3 Common Jewelry Marketing Strategy Roadblocks

This episode is all about the three most common “big picture”, marketing strategy-related issues I see with jewelry brands today.

I want to personally share the following things:
– What are the three most common marketing issues
– Why I think these marketing issues are so common and how they’re specific to the jewelry industry
– What are some things that can be done to overcome them?

Learn more about Joy Joya: https://joyjoya.com

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5 Tips for Using Customer Reviews in Jewelry Marketing

In this episode, I share five tips for making the most of customer testimonials and reviews in your jewelry marketing efforts. You’ll learn:

– How to encourage most customer testimonials and reviews
– My five tips for utilizing them to build trust with your target audience
– Your homework to start implementing the power of testimonials and reviews in your business

Sparkle Award:
Chaumet – https://jingdaily.com/chaumet-botanical-exhibition-paris-high-jewelry/

News Articles:

Blue Nile Surrenders to Signet – https://www.jckonline.com/editorial-article/blue-nile-surrenders-to-signet/
Founder Lele Sadoughi on growing her brand at her ‘own pace’ – https://www.glossy.co/fashion/founder-lele-sadoughi-on-growing-her-brand-at-her-own-pace/
What Brands Should Know as FTC Prepares to Update Green Marketing Guidelines – https://www.wsj.com/articles/what-brands-should-know-as-ftc-prepares-to-update-green-marketing-guidelines-11660042800?mod=hp_minor_pos2

Transcript: https://joyjoya.com/customer-reviews-jewelry-marketing

Learn more about Joy Joya: https://joyjoya.com

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The Gold Mine – Navigating Trends in the Jewelry Industry

You’re checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing – but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry.

If you’re new to this podcast, welcome – you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you’re a return viewer, thanks for following along!

This week’s topic is “getting ahead of trends”. I want to personally share the following things:
– Why I love and hate trends
– What to do about a trend
– My homework for you around trends

Episode #174 “5 Tips for Using Trends in Jewelry Marketing” – https://joyjoya.com/trends-jewelry-marketing

Learn more: https://joyjoya.com

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The Gold Mine – Navigating a Trend in the Jewelry Industry

You’re checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing – but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry.

If you’re new to this podcast, welcome – you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you’re a return viewer, thanks for following along!

This week’s topic is “getting ahead of trends”. I want to personally share the following things:
– Why I love and hate trends
– What to do about a trend
– My homework for you around trends

Episode #174 “5 Tips for Using Trends in Jewelry Marketing” – https://joyjoya.com/trends-jewelry-marketing

Learn more: https://joyjoya.com

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Interview With the Email Marketing Heroes on Effective Emails for Jewelry Brands

In this episode, I share my interview with two very special guests who are masters at email marketing. But you’ll be very surprised by how they acquired and developed their marketing expertise over the years.

The Email Marketing Heroes are Rob and Kennedy – the former is a comedy stage hypnotist, and the latter is a psychological mind reader or mentalist. They found that their experience in performing and getting into people’s heads made them perfectly suited to be experts at marketing, more specifically email marketing.

Now as founders of EmailMarketingHeroes.com, Rob and Kennedy’s mission is to save the world from that boring, old-fashioned email marketing we’ve all grown to loathe and give others the tools to become the Email Marketing Heroes in their small businesses. They’re also the hosts of the Email Marketing Show Podcast.

In this episode, we answer these questions:

– Why is email marketing so misunderstood, and what can jewelry brands do differently?
– What makes an email marketing strategy effective and successful? What are the key ingredients?
– What makes subscribers stop opening emails, and what are the qualities of an email that subscribers LOVE to open?
– How should jewelry brands specifically think about email marketing?
– What are the different types of emails that jewelry brands should be sending and how often?
…and more!

Sparkle Award:
Rezilient Soles – https://www.azcentral.com/story/entertainment/life/2022/08/04/nike-n-7-shoes-apparel-designer-tracie-jackson/10031798002/

News Articles:

Permanent Jewelry Has Evolved From a Trend to a Permanent Business – https://www.jckonline.com/editorial-article/permanent-jewelry-has-evolved/
TikTok to overtake Facebook in influencer marketing spend this year, YouTube by 2024 – https://techcrunch.com/2022/08/02/tiktok-to-overtake-facebook-in-influencer-marketing-spend-this-year-youtube-by-2024-forecast-claims/
TikTok Shares Marketing Tips and Advice in New Video Overview – https://www.socialmediatoday.com/news/tiktok-shares-marketing-tips-and-advice-in-new-video-overview/628815/

Other Links from the Episode:

Special Download – https://www.emailmarketingheroes.com/joy
https://www.emailmarketingheroes.com/
https://podcasts.apple.com/gb/podcast/the-email-marketing-show/id1482265289

Transcript: https://joyjoya.com/email-marketing-heroes-jewelry

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The Gold Mine – Power of Community in Jewelry Industry

You’re checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing – but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry.

If you’re new to this podcast, welcome – you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you’re a return viewer, thanks for following along!

This week’s topic is “it takes a village”. I want to personally share the following things:
– How and when I realized the value of community in my business
– What community means to me and what my community looks like
– How you can start building community

Learn more: https://joyjoya.com

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How to Use Linkedin for Jewelry Marketing

In this episode, I’m going to be sharing five creative ways that you can use Linkedin in marketing your business. These tips will apply to all categories of jewelry businesses, from D2C and B2B and beyond!

In this episode, you’ll learn:

-What is Linkedin, and why does it play a relevant role in digital marketing?
-What are my five tips? I’ll also share examples of how they can be applied and modified in a few different ways
-And finally, a takeaway homework assignment – so you can start using Linkedin to your advantage.

Links mentioned in this episode:

Sparkle Award- https://wwd.com/accessories-news/jewelry/tiffany-nft-wearable-jewelry-nftiff-1235265456/

Product Packaging Design Trends for 2022: From Sustainable Packaging to Personalization-
https://www.envato.com/blog/product-packaging-design-trends/

What consumers want from loyalty programs-
https://www.insiderintelligence.com/content/what-consumers-want-loyalty-programs

Meta Publishes New Guide on How to Get Started with Reels, and How to Improve Reels Performance-
https://www.socialmediatoday.com/news/meta-publishes-new-guide-on-how-to-get-started-with-reels-and-how-to-impro/628198/

Linkedin Profiles
https://www.linkedin.com/in/zulu-ghevriya-7b914252/
https://www.linkedin.com/company/stuller-inc-/

Episode Transcript: https://joyjoya.com/jewelry-linkedin-marketing

Chapter Timestamps
0:00 Introduction
0:54 What You’ll Learn
2:10 Sparkle Award

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Benefits Of A Performance Group for Jewelry Retailers

I interviewed Tom Duma, president of Thom Duma Fine Jewelers in Warren, OH. In this mini episode taken from the full interview, Tom touches on the success he’s found and the growth he’s maintained from the feedback he’s received in “performance groups”.

Guest – Thom Duma Fine Jewelers – https://www.tdfj.com/
Full Video Interview – https://youtu.be/MP5qnAQzDsw
Full Apple Podcast Interview – https://podcasts.apple.com/us/podcast/183-interview-with-jeweler-tom-duma-on-traditional-vs/id1441935014?i=1000574566154
Full Spotify Interview – https://open.spotify.com/episode/0vkg45N0ECAHtnmPu8c3XQ?si=3288cf890a6141a4
Episode Transcript – https://joyjoya.com/traditional-jewelry-marketing

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