In this episode, I share some specific guidance about how you can set goals for your jewelry brand in 2022. As you probably know, if you don’t set clear goals for your business, then you won’t be able to see the way ahead – both for the short term and the long term.

Some of the most common mistakes I see when it comes to goal setting for jewelry businesses is vague and ill-defined goals, like “I want to sell more jewelry” or “I want to get my jewelry into more retail stores” or “I want more social media followers” or “I want more email subscribers”.

None of those examples is specific, measurable, attainable, relevant, or time-based. You’re basically setting yourself up for failure if you’re setting goals like these, and you’re doing yourself and your business a disservice. You’ll constantly be wondering, “How come I’m not making any progress?”

I want you to set yourself up for success in this new year, so I’m going to be sharing some of my top tips not only for goal setting but also goal executing in this episode. I’m also in the process of figuring out my own business goals for the New Year, so I’m right there with you. Let’s do it together! Watch now.