In this episode, I share my interview with Megan Crabtree, the founder of Crabtree Advisory. Before starting her business, she built a long and successful career in the jewelry industry, culminating in senior sales roles with several leading firms in the jewelry retail and manufacturing space. She’s a true industry veteran.

She’s personally provided training to more than 1,500 jewelry retailers throughout the US & Canada. She’s traveled the world and visited jewelry factories to solve quality issues in China, India, Dubai and Turkey. Crabtree Advisory helps jewelry manufacturers and retailers to streamline, improve quality and sell more. Their clients gain on average 30-60% more revenue after working with Crabtree Advisory.

In this episode, we chat about:
– Storytelling and brand development specifically for manufacturers but also offering some great general tips
– Secrets of successful manufacturer and retailer partnerships
– Tips for building and growing a product assortment in a strategic way
– And more!

We also chat about American Gem Society’s Conclave. I’m purposely publishing this episode the week of April 24th because during this week, Megan and I will both be at Conclave presenting and meeting in person for the first time!

Links mentioned in this episode:
Sparkle Award: https://sparkleaward.com
https://imgur.com/HEqCiCg
Transcript: https://joyjoya.com/interview-megan-crabtree
Crabtree Advisory: https://crabtreeadvisory.com/

In this episode, I share five reasons why your jewelry marketing data may be incorrect or steering you in the wrong direction – and what you can do about it.

Links mentioned in this episode:
Transcript: https://joyjoya.com/jewelry-marketing-data
Sparkle Award: https://sparkleaward.com
Tiffany’s custom boxes: https://hypebeast.com/2022/4/tiffany-co-renewed-elevated-jewelry-box

What can you expect when you watch the Joy Joya Jewelry Marketing Podcast? Watch this highlight reel for a sneak peek.

Joy Joya podcast guest Sophie Simon of Tsubaa Gems shares her interesting perspectives on trends in the jewelry industry. Do you agree or disagree! Add your perspective in the comments.

To check out the full episode, visit these links:
YouTube Video: https://youtu.be/BwJ_P5b3-T4
Episode Transcript: https://joyjoya.com/interview-with-sophie-simon-gemologist-and-colored-gem-trader/

In this episode, I share my interview with Sophie Simon, founder and CEO of Tsubaa Gems. Sophie’s a master at colored gemstones, and her passion for them shines and sparkles. She’s also extremely experienced in many different facets of the jewelry industry.

For 14 years, Sophie worked in Paris and London as a colored gemstone grader, a diamond grader, a contemporary jewelry production and workshop assistant, an employee in a large mineral specimens gallery, a high-jewelry sales assistant, and a brand quality control assistant before she embarked on her gemology diploma adventure in 2015. Throughout all her roles, she loved discovering so many different varieties and shades of color and wanted to become an expert in gemology.

In her business Tsubaa, she wants her gemstones to be for everyone, for the high-end designer or jewelry student. She holds a large variety of specimens and qualities, so everyone can find something. She loves sourcing special orders and discovering new designs and collections.

In an email exchange after the interview, she said, “No matter how rich you are, you deserve a gem for yourself and to make jewels for others. I live and breathe with gems and jewelry, I am inseparable from them.”

In this episode, we chat about Sophie’s amazing and eye-opening experiences in the world of gemstone sourcing. She shares details about the forces impacting today’s gemstone producers as well as the importance of transparency in the supply chain. She also talks about why she’s so passionate about supporting women in the gem and jewelry industries.

Links mentioned in this episode:
Sparkle Award: https://sparkleaward.com
Catbird TikTok: https://www.tiktok.com/@catbird.nyc
Jenny Bird TikTok: https://www.tiktok.com/@jennybird
Transcript: https://joyjoya.com/interview-with-sophie-simon-gemologist-and-colored-gem-trader/
Tsubaa Gems: https://en.tsubaagems.com/

Before you can start mastering SEO for your jewelry ecommerce website, you need to understand search engine keywords – and also find the right keywords. How can you start engaging in effective keyword research? Watch this short clip from episode #168 for the details.

To check out the full episode, visit these links:
YouTube Video: https://youtu.be/xt7bYH5o5n0
Episode Transcript: https://joyjoya.com/seo-keywords-for-jewelry

Before you can start mastering SEO for your jewelry ecommerce website, you need to understand search engine keywords. What are they, and why do they matter? What role do they play in Google search? Watch this short clip from episode #168 for the details.

To check out the full episode, visit these links:
YouTube Video: https://youtu.be/xt7bYH5o5n0
Episode Transcript: https://joyjoya.com/seo-keywords-for-jewelry

In this episode, I give a crash course in search engine keywords for search engine optimization or SEO.

What are they, why do they matter, what role should they play in your comprehensive digital marketing strategy, how can you optimize for them, where should they go? These are all questions I’ll answer in this episode.

Links from the episode:
Transcript – https://joyjoya.com/seo-keywords-for-jewelry
Episode #41 – https://joyjoya.libsyn.com/41-3-seo-copywriting-tips-for-jewelry-brands
Episode #132 – https://joyjoya.libsyn.com/132-types-of-keywords-for-jewelry-brands
Favorite Oscars Look – https://www.jckonline.com/editorial-article/2022-oscar-jewelry-winning-looks/

Many jewelry entrepreneurs forget “it’s not about you”. Instead, it’s about what the customer wants and needs. How can you improve the customer experience for your ecommerce jewelry store? Joy Joya podcast guest Jessica Totillo Coster of Ecommerce Badassery shares her wisdom in this clip.

To check out the full episode, visit these links:
YouTube Video: https://youtu.be/0Sm0AFt1SY0
Episode Transcript: https://joyjoya.com/ecommerce-and-email-expert