Have you ever tried using quizzes to boost engagement among your current and prospective ecommerce customers? Joy Joya podcast guest Jessica Totillo Coster of Ecommerce Badassery shares her thoughts about quizzes, which can encourage users to make a “microcommitment” to you.
To check out the full episode, visit these links:
YouTube Video: https://youtu.be/0Sm0AFt1SY0
Episode Transcript: https://joyjoya.com/ecommerce-and-email-expert
What are the most essential email automations for jewelry brands, and why do they matter? Joy Joya podcast guest Jessica Totillo Coster of Ecommerce Badassery shares her wisdom about Welcome emails, Abandoned Cart emails, and more!
To check out the full episode, visit these links:
YouTube Video: https://youtu.be/0Sm0AFt1SY0
Episode Transcript: https://joyjoya.com/ecommerce-and-email-expert
How can you make the most of your jewelry marketing efforts? First, you’ll want to master the art of repurposing your content marketing. In this clip, ecommerce optimization and email marketing expert Jessica Totillo Coster of Ecommerce Badassery shares her thoughts about repurposing content effectively.
To check out the full episode, visit these links:
YouTube Video: https://youtu.be/0Sm0AFt1SY0
Episode Transcript: https://joyjoya.com/ecommerce-and-email-expert
What’s the best ecommerce platform for jewelry brands? Joy Joya podcast guest Jessica Totillo Coster of Ecommerce Badassery shares her pick…and it’s Shopify!
To check out the full episode, visit these links:
YouTube Video: https://youtu.be/0Sm0AFt1SY0
Episode Transcript: https://joyjoya.com/ecommerce-and-email-expert
In this episode, I share my interview with Jessica Totillo Coster, founder of Ecommerce Badassery. Jessica’s an ecommerce and email marketing strategist for boutique owners and product entrepreneurs. She uses data and experience to help her clients figure out the next best steps in their business. She’s also the host of the Ecommerce Badassery podcast!!
Not only was Jessica at one point, the only employee of a 7-figure ecommerce store (managing ecommerce, marketing, and more), but she was also the owner of her own multi-6 figure brick + mortar clothing boutique. She’s cut her teeth in ecommerce and digital marketing, and she’s learned all the best practices by finding innovative solutions to marketing challenges, even by being “scrappy”.
You’ll probably catch on in this hour-long conversation that Jessica and I have a lot of synergy and that we both like to nerd out on digital marketing, especially when it comes to marketing for ecommerce brands. We’re going to cover topics like:
– Which is the best ecommerce platform and why?
– The top ecommerce best practices
– A no-nonsense way to plan your email marketing calendar
– Tips for building an email list
– Mistakes to avoid in email marketing, and more.
I hope you’re prepared to take some notes because you’re going to get a lot of actionable tips and advice! Also, Jessica has a free gift for Joy Joya listeners so make sure to listen through to the end.
Links mentioned in this episode:
Episode Transcript – https://joyjoya.com/ecommerce-and-email-expert
Sparkle Award – https://www.thisisthelast.com/
“Influence” by Robert Cialdini – https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X
Ecommerce Badassery – https://ecommercebadassery.com/
Claim Your Free Gift – https://ecommercebadassery.com/joya
In this episode, I share 10 tips for sending better Welcome emails. What’s a Welcome email, and why does it play such a vital role in a comprehensive digital marketing strategy? If you don’t already have a Welcome email or series, then I highly recommend you make that a top marketing priority when you’re finished with this episode. It’s that important! Watch for all the tips.
Links mentioned in this episode:
Transcript – https://joyjoya.com/welcome-emails-jewelry-marketing
Success With Jewelry – https://www.successwithjewelry.com/
Sparkle Award – https://sparkleaward.com
In this episode, I share my interview with Liz Kantner. It will be the second time Liz will be joining me on the podcast (she was previously on episode #92), and today we’re also going to be sharing a very exciting announcement about a collaboration that Liz and I will be doing.
For those of you who aren’t familiar with Liz (but I’m sure many of you are), she’s passionate about working with independent jewelry artists to help them to define their voices and thrive in the modern marketplace. After making her mark as Marketing Manager for Todd Reed, Liz left to found her own company, Stay Gold, and also curated brands for JA New York’s New Designer Gallery. Liz now works exclusively for Stay Gold, where she dedicates herself to a select roster of fine jewelry clients, nurturing them to success through digital marketing, trade show strategy, sales-driving techniques, and branding.
In this episode, Liz shares her top five areas of focus for jewelry marketing in 2022. And, as I just mentioned, we’ll also be sharing a very special announcement, so make sure you listen through to the end.
Links mentioned in this episode
Success With Jewelry Webinar Series – https://www.successwithjewelry.com/
Stay Gold Collective – https://www.lizkantner.com/
Sparkle Award Winner – https://studs.com/
Podcast Transcript – https://joyjoya.com/liz-kantner-jewelry-marketing
In this episode, I explain why you should consider using YouTube as part of your jewelry marketing strategy and also five tips for doing it effectively.
According to recent data, YouTube receives more than 2 billion logged-in users per month and delivers more than 1 billion hours of video each day to users. It can obviously be a challenge to stand out as a jewelry brand with all that video content from a multitude of genres, but if you’re optimizing your videos and being smart and strategic about choosing which content to post, you can attract your target customer.
YouTube (owned by Google) is not only a major search engine in itself, but the company has been taking major strides lately to innovate the platform in an effort to meet demands with how consumers learn about and shop for products. Keep watching for the details.
Link to transcript: https://joyjoya.com/youtube-jewelry-marketing
Link to Sparkle Award screenshot: https://imgur.com/a/A0oSMPN
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Through this podcast, host Laryssa Wirstiuk aims to empower and inspire jewelry entrepreneurs and professionals, so they can thrive while adding more beauty to the world. She’s passionate about digital marketing for jewelry brands, and she’s excited to share her passion with you. And, as we all know, JEWELRY IS JOY, so Laryssa will gladly seize any opportunity to talk about it.
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