Episode #235 – “Tactics for Generating Jewelry Marketing Content Ideas”

To learn more about “Jewelry Marketing Jumpstart”, visit https://joyjoya.com/jump for all the details.

Welcome to episode #235! I share tips on how to kickstart your brainstorming process for strategic jewelry marketing content that shines brighter than a diamond.

Let’s face it: coming up with fresh and exciting ideas for your jewelry brand can be tough. But fear not, because I’ve got you covered with a step-by-step process that will keep your marketing calendar jam-packed with content that will dazzle your audience and drive your business goals.

We’re building on the last episode where we created a killer one-page content strategy. Now, we’re taking things to the next level by considering your target audience, your passions and strengths, and even the holiday calendar to create content that sparkles. I’m also sharing top sources of inspiration to help you stay ahead of the competition and keep your customers happy.

I’ll be covering:
– What to consider first before starting your jewelry marketing content brainstorm
– Some ideas for organizing and expanding upon your brainstorm
– Where to find additional inspiration to fill out your topics when you feel spent

From now through early July of this year, you can join a FREE six-month, podcast-guided program called “Jewelry Marketing Jumpstart” which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump

News Articles:

Great merchandising never goes out of fashion
https://www.mckinsey.com/industries/retail/our-insights/great-merchandising-never-goes-out-of-fashion
Explaining luxury’s new brand identifiers https://www.voguebusiness.com/fashion/marketing-at-scale-explaining-luxurys-new-brand-identifiers
4 Reasons To Unleash Your Archives https://www.forbes.com/sites/forbesagencycouncil/2023/03/17/4-reasons-to-unleash-your-archives/

Other links from this episode:
Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump
National Day Calendar – https://nationaldaycalendar.com/
Answer the Public – https://answerthepublic.com/
Brilliant Earth’s Blog – https://www.brilliantearth.com/news/

Transcript: https://joyjoya.com/brainstorm-jewelry-marketing-content

00:00 – Start
3:50 – Primary Episode Content
26:12 – Jewelry Brand Case Study
31:50 – The Gold Mine
40:43 – Jewelry and Marketing News Articles

Episode #234 – “Create a Winning Content Strategy for Your Jewelry Brand”

To learn more about “Jewelry Marketing Jumpstart”, visit https://joyjoya.com/jump for all the details.

Welcome to episode #234! Today, we’re going to take all the pieces of “Jewelry Marketing Jumpstart” and turn them into a killer content strategy for your jewelry brand.

We’ve covered everything from nailing down your jewelry brand identity to telling captivating stories and analyzing your competition. And let’s not forget about setting goals and measuring your progress – we’ve got you covered there, too.

Now, it’s time to put all that hard work to good use and create a content strategy that will take your jewelry marketing game to the next level. And don’t worry, even if you’re a DIY kind of person, I’ve got you covered. We’re going to keep it simple and break down the strategy into one single page.

Once you’ve got your strategy locked in, you’ll be able to come up with a never-ending stream of content ideas that perfectly align with your unique value proposition and business goals.

I’ll be covering:
– What to include in your one-page strategy for jewelry marketing content
– Considerations you’ll want to make before committing to the strategy
– Expectations for outcomes and how you can mentally prepare yourself for the next steps

From now through early July of this year, you can join a FREE six-month, podcast-guided program called “Jewelry Marketing Jumpstart” which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump

News Articles:

Jewelry Fans Recognize Their Favorites
https://www.nytimes.com/2023/03/12/fashion/jewelry-marie-lichtenberg-paris.html
More Social Media Discussion is Moving to Messaging, Which is Important for Marketers to Note https://www.socialmediatoday.com/news/Social-Interactions-Moving-to-DMs-What-it-Means-for-Marketers/644871/
The Perfect Pink Paint (With the Cutest Name) Drenches This Jewelry Designer’s Bay Area Office https://www.domino.com/style-shopping/nice-work-ariel-gordon-bay-area-office/

Other links from this episode:
Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump
Journal by Monica Rich Kosann
https://www.monicarichkosann.com/blogs/journal

Transcript: https://joyjoya.com/jewelry-marketing-content-strategy

00:00 – Start
4:20 – Primary Episode Content
19:09 – Jewelry Brand Case Study
23:07 – The Gold Mine
29:17 – Jewelry and Marketing News Articles

Episode #233 – “Metrics that Matter: KPIs for Jewelry Marketing Success”

To learn more about “Jewelry Marketing Jumpstart”, visit https://joyjoya.com/jump for all the details.

Welcome to episode #233! Today, we’re going to dive into the world of jewelry marketing and explore some impactful key performance indicators (KPIs) that will help you crush your business goals.

Last time, we talked about setting SMART goals, but that was just the beginning. If you want to track your jewelry marketing progress and celebrate your successes (with cake and champagne, of course), you need to know about KPIs. Without them, you’re just guessing – and who wants to do that?

I’ll be covering:
– What’s a key performance indicator, and why do you need to have KPIs?
– What are some common KPIs for jewelry marketing content?
– How do you choose the KPIs you should be monitoring?

From now through early July of this year, you can join a FREE six-month, podcast-guided program called “Jewelry Marketing Jumpstart” which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump

News Articles:

As influencer marketing continues to mature, here’s why brands are hiring creators as ‘creative directors’
https://digiday.com/marketing/as-influencer-marketing-continues-to-mature-heres-why-brands-are-hiring-creators-as-creative-directors/
Email Personalization: The Forgotten Art of Making People Feel Heard
https://ceoworld.biz/2023/03/01/email-personalization-the-forgotten-art-of-making-people-feel-heard/
A new economic engine for culture: What comes after social media as we know it
https://on.substack.com/p/2million

Other links from this episode:
Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump
BigCommerce Ecommerce Formula – https://www.bigcommerce.com/blog/one-powerful-formula-help-reach-online-sales-goals-sellmore/
Kay Jewelers
https://www.tiktok.com/business/en-US/inspiration/kay-jewelers-691

Transcript: https://joyjoya.com/jewelry-marketing-kpis

00:00 – Start
4:07 – Primary Episode Content
22:11 – Jewelry Brand Case Study
22:52 – The Gold Mine
29:58 – Jewelry and Marketing News Articles

Episode #232 – “Drive Jewelry Marketing Success Through Goal-Oriented Content”

To learn more about “Jewelry Marketing Jumpstart”, visit https://joyjoya.com/jump for all the details.

Welcome to episode #232, where we’ll be diving into the juicy details of setting goals that are Specific, Measurable, Attainable, Relevant, and Time-Based (SMART). Trust me, these goals are the secret sauce to creating killer jewelry marketing content that’s purpose-driven and effective.

By the end of this episode, you’ll be a pro at setting goals that align with your content objectives, whether you have one or many. Once you have a clear picture of what you want to achieve with your jewelry marketing content, you’ll be unstoppable!

Let’s face it, we all want to create content that makes an impact. But the difference between the content creator who’s just winging it and the savvy jewelry business owner who’s crushing their marketing game is simple – having a specific goal in mind. So, let’s dive in and start setting some SMART goals that will guide your content creation journey to success!

I’ll be covering:
– What should a “good” goal include?
– What are some of the types of goals you can set for your jewelry marketing content?
– How can you choose the best goals? Hint: it has to do with your Customer Personas. I told you they were important!
– How to start brainstorming ways to use content in service of your goals.

From now through early July of this year, I’ll be rolling out a free (yes FREE) six-month, podcast-guided program called “Jewelry Marketing Jumpstart” which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump

News Articles:

No more clumpy lipgloss: How TikTok’s ‘deinfluencing’ trend became a marketing tactic
https://www.cbc.ca/news/business/deinfluencing-tiktok-trend-1.6755278
Why retailers and platfotms are rushing to incorporate AI and ChatGPT into online shopping https://www.modernretail.co/technology/why-retailers-and-platforms-rushing-to-incorporate-ai-and-chatgpt-into-online-shopping/
14 Ways For Marketing Teams To Get Customers Engaged With A Fun Competition
https://www.forbes.com/sites/forbescommunicationscouncil/2023/02/23/14-ways-for-marketing-teams-to-get-customers-engaged-with-a-fun-competition/?sh=591d33872f2f

Other links from this episode:
Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump
Add A Pearl – https://addapearl.com/

Transcript: https://joyjoya.com/jewelry-marketing-content-goals

00:00 – Start
3:41 – Primary Episode Content
26:22 – Jewelry Brand Case Study
31:23 – The Gold Mine
36:32 – Jewelry and Marketing News Articles

Episode #231 – “How to Do a Content + Storytelling Audit for Your Jewelry Brand”

To learn more about “Jewelry Marketing Jumpstart”, visit https://joyjoya.com/jump for all the details.

Are you ready to take your jewelry brand’s marketing to the next level? Episode #231 is for you. It’s time to conduct a jewelry Content and Storytelling Audit, and I’ve got all the tips you need to get started!

If you’ve been following along with the Jewelry Marketing Jumpstart step-by-step program that I’ve been sharing over the past few weeks, you’re now ready to assess your current marketing content and storytelling, so you know exactly where you stand. After all, you can’t plot a course for success until you know where you’re starting from.

Let’s dive in and take your jewelry brand to new heights!

I’ll be covering:
– What’s a jewelry Content and Storytelling Audit, and why’s it important for jewelry brands that want to stand out in a Sea of Sparkle?
– How can you start auditing your jewelry marketing content and storytelling?
– What will you be doing with the results?

From now through early July of this year, I’ll be rolling out a free (yes FREE) six-month, podcast-guided program called “Jewelry Marketing Jumpstart” which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump

News Articles:

In Marketing, Resist the Temptation to Go Short
https://www.cmswire.com/digital-marketing/in-marketing-resist-the-temptation-to-go-short/
How to Optimize for AI ‘Answer Engines’
https://www.practicalecommerce.com/how-to-optimize-for-ai-answer-engines
How to make collaborative content work for your brand
https://www.clickz.com/how-to-make-collaborative-content-work-for-your-brand/268231/
Other links from this episode:
Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump
Seth Godin’s blog post – https://seths.blog/2012/09/the-soapbox-and-the-city/
Missoma – https://www.missoma.com/blogs/our-journal

Transcript: https://joyjoya.com/content-marketing-audit-jewelry

00:00 – Start
3:12 – Primary Episode Content
14:40 – Jewelry Brand Case Study
19:57 – The Gold Mine
25:04 – Jewelry and Marketing News Articles

Episode #230 – “How to Do Competitive Analysis for Jewelry Marketing”

To learn more about “Jewelry Marketing Jumpstart”, visit https://joyjoya.com/jump for all the details.

Are you tired of seeing the same old thing in the jewelry industry? In this episode, I’m excited to dive deeper into the topic of content marketing from episode #228 and show you how to transform your business from blending in to standing out – all with jewelry marketing.

Get ready to make a splash in the Sea of Sparkle! We’ll be talking about how to analyze your competitors and their content to break free from the Sea of Sameness. It’s time to take action and try something new, and I’ll be guiding you every step of the way.

Because let’s face it, being unique is what sets apart the legends from the rest. So, let’s roll up our sleeves and get ready to unleash our creative potential!

I’ll be covering:
– How is the audience persona different from your target market, and how many personas do you need for jewelry marketing?
– What should the audience persona include? How can you get this information?
– How will you be able to apply these personas in your jewelry marketing?

From now through early July of this year, I’ll be rolling out a free (yes FREE) six-month, podcast-guided program called “Jewelry Marketing Jumpstart” which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump

News Articles:

10 FAIL-PROOF WAYS TO GENERATE NEW CONTENT IDEAS https://www.plannthat.com/10-ways-to-generate-new-content-ideas/
How Benefit Cosmetics Turned a Product Launch into an Event (and a Major Marketing Win) https://www.retailtouchpoints.com/topics/digital-marketing/email-marketing/how-benefit-cosmetics-turned-product-launch-into-an-event-major-marketing-win-blush
How to Drive More Local Foot Traffic With Instagram
https://www.socialmediaexaminer.com/how-to-drive-more-local-foot-traffic-with-instagram/
Other links from this episode:
Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump
Jewelers Hungry for Valentine’s Day Moments Create Fun Food Collabs
https://www.jckonline.com/editorial-article/jewelers-hungry-for-valentines-day/
“ai-generated sameness” https://marketoonist.com/2023/02/ai-generated-sameness.html
My ChatGPT for Jewelry Marketing Tutorial: https://youtu.be/v35AQnsz-No
Transcript: https://joyjoya.com/competitive-analysis-jewelry-marketing

00:00 – Start
3:13 – Primary Episode Content
18:32 – Jewelry Brand Case Study
24:17 – The Gold Mine
30:19 – Jewelry and Marketing News Articles

Episode #229 – “How to Create Audience Personas for Jewelry Marketing”

To learn more about “Jewelry Marketing Jumpstart”, visit https://joyjoya.com/jump for all the details.

In this episode, I’ll be explaining how you can generate audience personas to help you create the content that will naturally attract your target customer for your jewelry marketing.

As I mentioned in the last episode, content marketing for jewelry brands is all about captivating the target customer right when they’re in the right mindset to learn about your brand and your products, so you’ll be learning how to identify who that person is (and how to document their characteristics and needs for yourself and your team) by checking out this episode.

I’ll be covering:
– How is the audience persona different from your target market, and how many personas do you need for jewelry marketing?
– What should the audience persona include? How can you get this information?
– How will you be able to apply these personas in your jewelry marketing?

From now through early July of this year, I’ll be rolling out a free (yes FREE) six-month, podcast-guided program called “Jewelry Marketing Jumpstart” which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump

News Articles:

BuzzFeed says it will use AI tools from OpenAI to personalize its content
https://www.theverge.com/2023/1/26/23572834/buzzfeed-using-ai-tools-personalize-generate-content-openai
The Risks and Rewards of Using Generative AI for Content Creation: What Brand Marketers Need to Know
https://www.skyword.com/contentstandard/risks-and-rewards-of-using-generative-ai-for-content-creation-what-brand-marketers-need-to-know/
5 Ways to Make Your Marketing Emails More Personal — Without Personalization
https://www.cmswire.com/digital-marketing/5-ways-to-make-your-marketing-emails-more-personal-without-personalization/
Other links from this episode:
Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump
Katie Dean Jewelry Blog Post – https://katiedeanjewelry.com/blogs/the-blog/galentines-party-inspiration

Transcript: https://joyjoya.com/audience-personas-jewelry-marketing

00:00 – Start
3:06 – Primary Episode Content
19:12 – Jewelry Brand Case Study
22:35 – The Gold Mine
29:05 – Jewelry and Marketing News Articles

“How to Use ChatGPT for Marketing Your Jewelry Business”

Have you been wondering how you can utilize AI tools like ChatGPT in your efforts to improve and optimize your jewelry marketing? In this short video, I provide a screen share tutorial of ideas for taking advantage of ChatGPT.

If your jewelry marketing content needs a refresh, then this free AI tool could definitely benefit you. Refresh your jewelry business with my tips, including:

– How to use ChatGPT to breathe new life into your jewelry marketing email subject lines
– How to use ChatGPT to write a rough draft of a jewelry blog post
– How to use ChatGPT to write in a voice your jewelry customer will understand
– How to use ChatGPT to improve your jewelry website headlines
– How to use ChatGPT to brainstorm jewelry marketing campaign ideas

Let me know in the comments what you think of this powerful AI tool.

Episode #228 – “Leverage the Power of Content in Jewelry Marketing”

To learn more about “Jewelry Marketing Jumpstart”, visit https://joyjoya.com/jump for all the details.

In this episode, I’m going to introduce you to the concept of content marketing for your jewelry brand. I’ll demonstrate how to make your jewelry business’ brand identity and storytelling tangible and accessible for your target customers – through the power of content.

If you’re ready to pursue a jewelry marketing strategy that will set you up for long-lasting success and keep paying you dividends over the months and years, then you’ll want to keep listening or watching for:

– What is content marketing for jewelry brands?
– What makes it different from other types of jewelry marketing, and why does it specifically benefit jewelry brands?
– How to start thinking about content marketing for your jewelry brand, so you can prepare yourself for the next few episodes, where I’ll progressively walk you through more lessons about content marketing, step by step.

From now through early July of this year, I’ll be rolling out a free (yes FREE) six-month, podcast-guided program called “Jewelry Marketing Jumpstart” which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump

News Articles:

TreSemmé tests new storytelling format for latest product launch
https://www.glossy.co/beauty/tresemme-tests-new-storytelling-format-for-latest-product-launch/
How ChatGPT Drives Ecommerce Conversions
https://www.practicalecommerce.com/how-chatgpt-drives-ecommerce-conversions
Chipotle Creates Jewelry Collection in Honor of Valentine’s Day
https://www.qsrmagazine.com/news/chipotle-creates-jewelry-collection-honor-valentines-day

Other links from this episode:
Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump
Clean Origin Blog Post – https://www.cleanorigin.com/blog/how-to-pick-an-engagement-ring/
Content Marketing Institute – https://contentmarketinginstitute.com/what-is-content-marketing/

Transcript: https://joyjoya.com/content-marketing-jewelry-business

00:00 – Start
3:41 – Primary Episode Content
15:49 – Jewelry Brand Case Study
19:28 – The Gold Mine
25:12 – Jewelry and Marketing News Articles

Visit https://joyjoya.com/jump for all the details.

In this episode, I’m going to explain to you how you can be a better brand storyteller for your jewelry business. In episode #226, I introduced you to branding for jewelry businesses – why it matters now more than ever, how you can build a legacy brand, and more. I mentioned that having a strong brand has so much to do with inspiring emotion in your target customers – connecting with them beyond the superficial and building an enduring bond.

So how do you not only evoke emotion but also keep someone interested for the long term? Storytelling is the key. Keep listening or watching for:
– Why are stories so powerful?
– What are the opportunities in storytelling for jewelry brands?
– What shapes do stories take?
– And how can you be a better storyteller, no matter what kind of resources you have?

If you didn’t already listen to episode #225, you should know that I debuted an exciting new direction for the podcast as well as a new FREE program that will help you kickoff 2023 with all the resources you’ll need to make this a banner year. Check out #225 here: https://joyjoya.com/jewelry-marketing-jumpstart-2023

To give you a brief recap before we jump in, from now through early July of this year, I’ll be rolling out a free (yes FREE) six-month, podcast-guided program called “Jewelry Marketing Jumpstart” which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump

News Articles:

Vrai Ramps Omnichannel Approach Amid Surging Demand for Lab-Grown Diamonds
https://www.pymnts.com/news/retail/2023/digital-first-lab-grown-diamond-retailer-vrai-brings-brand-to-bergdorf-saks-and-beyond/
Gen Z is driving luxury sales as wealthy shoppers get younger
https://www.cnbc.com/2023/01/17/gen-z-is-driving-luxury-sales-as-wealthy-shoppers-get-younger.html
How Cartier’s New Vintage Program Restores (and Resells) Coveted Watches and Jewelry
https://robbreport.com/style/jewelry/cartier-vintage-program-1234797616/

Other links from this episode:
Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump
Alex Monroe Jewellery – https://www.alexmonroe.com/

Transcript: https://joyjoya.com/jewelry-storytelling

00:00 – Start
3:34 – Primary Episode Content
17:49 – Jewelry Brand Case Study
23:33 – The Gold Mine
32:06 – Jewelry and Marketing News Articles