I share a special episode to mark the unofficial beginning of summer after Memorial Day weekend. For many jewelry brands, summer can be a slow time of year. Major gifting holidays like Valentine’s Day and Mother’s Day have passed, and some would-be jewelry shoppers are enjoying their summer vacations; maybe they’re focused on buying jewelry from the destinations they visit. The next major gifting holidays are in December. What can you do during the summer months if your business slows? In this episode, I’ll share some marketing tasks you can work on behind-the-scenes to prepare yourself for holiday and beyond.Read More
Month: May 2021
In episode #128, I share my interview with Robin Kramer, the owner of Red Boot Consulting. According to her bio, Robin is “a brand marketing maven, natural business nurturer, master of relationships and a sales expert who has an impressive history with leaders in the retail industry that have built their brands on innovative merchandising and strong service cultures.” In this episode, we talk all about how to build relationships with retailers and the roles that both your sales and marketing efforts play in creating and nurturing those relationships.Read More
In this episode, I share some of my favorite tips for growing your jewelry brand’s email list. If you’re struggling to gain new subscribers for your email marketing efforts, then you’ll definitely want to watch for tips that you can implement today.Read More
In episode #126, I share my interview with Kate Youngstrom, the Director of Content and Community for Reed Exhibitions, which oversees JCK Events. Kate has worked for Reed for about a decade and has also served as the Director of Events and Education and the event director for Event Director – JCK Tucson.
In this exciting episode, we talk about some behind-the-scenes info about how the JCK Show in Las Vegas will be even more exciting this year. As a content marketing expert, Kate also shares some awesome tips about the content marketing and storytelling for jewelry brands, and she provides advice for jewelry brands that are hoping to break into trade shows in a post-COVID world.Read More
Do you feel completely overwhelmed by Google Analytics for your jewelry business’ website? In this podcast episode, I walk through the basics of Google Analytics; these are metrics I check regularly for my jewelry brand clients. Even if you only know these metrics, you’ll have access to some very important data.Read More