Month: October 2021

The 7 “P’s” of Jewelry Marketing

In this episode, I discuss the 7 “P’s” of jewelry marketing and why you need to not only familiarize yourself with them but also use them to regularly reevaluate your jewelry marketing strategy and your business processes. If you’re stuck in a rut with your sales, or you’re struggling to reach and/or convert customers in your target market, then making small adjustments to any one or more of the 7 “P’s” may give you the boost you need to see improvements. Watch now.

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Interview With Shayne McCoy Hollander, Jewelry Social Media Expert

In this episode, I share my interview with Shayne McCoy Hollander. Like my guest Jeff in the previous episode #145, I first met today’s guest at this year’s JCK Las Vegas show when I was on a panel about the topic of “The Fringe of Marketing and Branding” with Shayne, former Joy Joya podcast guest Jen Cullen Williams, and Ben Smithee of The Smithee Group. It was a super fun panel, and I really loved hearing Shayne’s insights about the topic.

Shayne is an experienced social media and digital marketing consultant and the founder of Straight Up Social, a boutique social media and digital marketing agency specializing in social media strategy, email marketing, website design, and SEO. She offers luxury brands and the jewelry industry a straightforward and structured approach to digitally reaching and engaging consumers. For nearly a decade, Shayne has managed the global social media for large corporate and non-profit brands such as the Gemological Institute of America (GIA). You can find her social media tips and tricks featured in trade publications such as National Jeweler, InStore Magazine and JCK Online.

In this episode, Shayne and I discuss the state of social media marketing for the jewelry industry today. How can jewelry brands navigate all the rapid changes and still reach their target customers? How can influencer marketing and paid advertising integrate with a comprehensive social media strategy? We cover it all. I know it’s a topic that frustrates many, and I hope that Shayne and I can clarify a few things for you. I hope you’ll watch!

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Interview With Jeff Fromm, Expert in Brand Purpose

In this episode of the podcast, I share my interview with Jeff Fromm. I first met Jeff after I saw him speak at this year’s JCK Las Vegas show on the topic of “The Purpose Advantage”, which also happens to be the title of his latest book.

Jeff has built a reputation for himself as the “Millennial and Gen Z Marketing Guy”, and he’s traveled the world sharing his insights and research on how these two generations impact the direction of the marketplace and how brands can reach them. Through a partnership with the Boston Consulting Group, he led the first public study of Millennials in 2010. He’s the president of Futurecast, a forwardthinking trends consultancy, and a partner at Barkley, a creative idea company. He’s also a regular contributor to Forbes.

I was particularly interested in the insights Jeff shares in his 2019 book “The Purpose Advantage”, which explains how brands can be more “purpose-driven” and why that matters in today’s marketplace. In this episode, we’ll talk about the meaning of purpose and about how jewelry brands can leverage purpose to stand out in a crowd. Watch now.

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10 Positive Jewelry Marketing Habits

In this episode, I share 10 of my favorite positive jewelry marketing habits. I really like this quote by self-development expert Brian Tracy. He says “Successful people are simply those with successful habits.” I believe that success in marketing is all about consistency and showing up again and again in a strategic way to engage with your target customers, even when you don’t feel like it and even when you feel discouraged. That means leaning into positive habits that you know will eventually make a difference for your business. So what are those positive marketing habits? Keep watching for my top picks.

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