In Episode #85 of the Joy Joya Jewelry Marketing Podcast, I interview Sneh Parmar, the CEO and co-founder of Lucky Labs. Unlike most guests on this podcast, Sneh is not part of the jewelry industry. However, the Lucky Moments platform that Sneh has developed through his company could potentially help omnichannel jewelry brands, especially if they want to more effectively connect digital and physical shopping experiences for customers.
One one hand, direct-to-consumer jewelry brands can use the Lucky Moments platform to deepen consumer relationships thanks to specific data and insights. On the other hand, jewelry brands with retail distribution can use the Lucky Moments platform to encourage customers to buy the product online in the moment or at the closest brick-and-mortar retailers. The Lucky Moments platform engages the shopper, personalizes the online shopping experience, provides the shopper with a relevant reward or incentive, and then re-targets the shopper with relevant content. All this can be achieved, thanks to a simple API that’s added to the backend of your ecommerce store.
In this episode, we chat mostly about the next generation of ecommerce and how solutions like the Lucky Moments API are helping up-and-coming ecommerce brands connect with their customers in exciting new ways. We cover questions like:
– How would you describe an ideal omnichannel brand experience?
– Why do you feel that personalization in both marketing and customer experience is so important?
– What are some tips you can offer ecommerce retailers who want to have greater control over the customer experience?