Month: June 2020

Interview with Sneh Parmar, Next-Gen Ecommerce Innovator

In Episode #85 of the Joy Joya Jewelry Marketing Podcast, I interview Sneh Parmar, the CEO and co-founder of Lucky Labs. Unlike most guests on this podcast, Sneh is not part of the jewelry industry. However, the Lucky Moments platform that Sneh has developed through his company could potentially help omnichannel jewelry brands, especially if they want to more effectively connect digital and physical shopping experiences for customers.

One one hand, direct-to-consumer jewelry brands can use the Lucky Moments platform to deepen consumer relationships thanks to specific data and insights. On the other hand, jewelry brands with retail distribution can use the Lucky Moments platform to encourage customers to buy the product online in the moment or at the closest brick-and-mortar retailers. The Lucky Moments platform engages the shopper, personalizes the online shopping experience, provides the shopper with a relevant reward or incentive, and then re-targets the shopper with relevant content. All this can be achieved, thanks to a simple API that’s added to the backend of your ecommerce store.

In this episode, we chat mostly about the next generation of ecommerce and how solutions like the Lucky Moments API are helping up-and-coming ecommerce brands connect with their customers in exciting new ways. We cover questions like:

– How would you describe an ideal omnichannel brand experience?
– Why do you feel that personalization in both marketing and customer experience is so important?
– What are some tips you can offer ecommerce retailers who want to have greater control over the customer experience?
…and more!

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5 Ways to Optimize Ecommerce Jewelry Product Pages

If you’re not spending more time, energy, effort, and money on your jewelry product pages than you are on basically every other part of your ecommerce website, you could be sabotaging your conversion rate. Yes, product pages are more important than even your homepage! In this short video, we’ll explain why jewelry product page optimization matters and how you can start optimizing those pages.

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5 Tips for Being the “Founder Voice” of Your Jewelry Brand

After reading a recent article from Business of Fashion titled “Now’s the Time for Brand Founders to Speak Up. Here’s How.”, we were inspired to consider how jewelry founders can be the faces of their brands. Especially this year, when consumers are craving personal and meaningful relationships with the businesses they support, a founder can physically embody a brand’s values. In this new episode, we’ll share five ways you can do that.

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5 Ways to Get Personal With Jewelry Marketing

In our recent video “Jewelry Marketing for a Post-COVID-19 Future“, we emphasized the fact that customer experience will need to remain at the center of all your jewelry marketing efforts in 2020 and for the foreseeable future. One of the most effective ways to improve customer experience is to be personal with your marketing and outreach. In this new video, we’ll share five ways you can do that.

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