Month: March 2023

Tactics for Generating Jewelry Marketing Content Ideas

Episode #235 – “Tactics for Generating Jewelry Marketing Content Ideas”

To learn more about “Jewelry Marketing Jumpstart”, visit https://joyjoya.com/jump for all the details.

Welcome to episode #235! I share tips on how to kickstart your brainstorming process for strategic jewelry marketing content that shines brighter than a diamond.

Let’s face it: coming up with fresh and exciting ideas for your jewelry brand can be tough. But fear not, because I’ve got you covered with a step-by-step process that will keep your marketing calendar jam-packed with content that will dazzle your audience and drive your business goals.

We’re building on the last episode where we created a killer one-page content strategy. Now, we’re taking things to the next level by considering your target audience, your passions and strengths, and even the holiday calendar to create content that sparkles. I’m also sharing top sources of inspiration to help you stay ahead of the competition and keep your customers happy.

I’ll be covering:
– What to consider first before starting your jewelry marketing content brainstorm
– Some ideas for organizing and expanding upon your brainstorm
– Where to find additional inspiration to fill out your topics when you feel spent

From now through early July of this year, you can join a FREE six-month, podcast-guided program called “Jewelry Marketing Jumpstart” which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump

News Articles:

Great merchandising never goes out of fashion
https://www.mckinsey.com/industries/retail/our-insights/great-merchandising-never-goes-out-of-fashion
Explaining luxury’s new brand identifiers https://www.voguebusiness.com/fashion/marketing-at-scale-explaining-luxurys-new-brand-identifiers
4 Reasons To Unleash Your Archives https://www.forbes.com/sites/forbesagencycouncil/2023/03/17/4-reasons-to-unleash-your-archives/

Other links from this episode:
Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump
National Day Calendar – https://nationaldaycalendar.com/
Answer the Public – https://answerthepublic.com/
Brilliant Earth’s Blog – https://www.brilliantearth.com/news/

Transcript: https://joyjoya.com/brainstorm-jewelry-marketing-content

00:00 – Start
3:50 – Primary Episode Content
26:12 – Jewelry Brand Case Study
31:50 – The Gold Mine
40:43 – Jewelry and Marketing News Articles

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Create a Winning Content Strategy for Your Jewelry Brand

Episode #234 – “Create a Winning Content Strategy for Your Jewelry Brand”

To learn more about “Jewelry Marketing Jumpstart”, visit https://joyjoya.com/jump for all the details.

Welcome to episode #234! Today, we’re going to take all the pieces of “Jewelry Marketing Jumpstart” and turn them into a killer content strategy for your jewelry brand.

We’ve covered everything from nailing down your jewelry brand identity to telling captivating stories and analyzing your competition. And let’s not forget about setting goals and measuring your progress – we’ve got you covered there, too.

Now, it’s time to put all that hard work to good use and create a content strategy that will take your jewelry marketing game to the next level. And don’t worry, even if you’re a DIY kind of person, I’ve got you covered. We’re going to keep it simple and break down the strategy into one single page.

Once you’ve got your strategy locked in, you’ll be able to come up with a never-ending stream of content ideas that perfectly align with your unique value proposition and business goals.

I’ll be covering:
– What to include in your one-page strategy for jewelry marketing content
– Considerations you’ll want to make before committing to the strategy
– Expectations for outcomes and how you can mentally prepare yourself for the next steps

From now through early July of this year, you can join a FREE six-month, podcast-guided program called “Jewelry Marketing Jumpstart” which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump

News Articles:

Jewelry Fans Recognize Their Favorites
https://www.nytimes.com/2023/03/12/fashion/jewelry-marie-lichtenberg-paris.html
More Social Media Discussion is Moving to Messaging, Which is Important for Marketers to Note https://www.socialmediatoday.com/news/Social-Interactions-Moving-to-DMs-What-it-Means-for-Marketers/644871/
The Perfect Pink Paint (With the Cutest Name) Drenches This Jewelry Designer’s Bay Area Office https://www.domino.com/style-shopping/nice-work-ariel-gordon-bay-area-office/

Other links from this episode:
Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump
Journal by Monica Rich Kosann
https://www.monicarichkosann.com/blogs/journal

Transcript: https://joyjoya.com/jewelry-marketing-content-strategy

00:00 – Start
4:20 – Primary Episode Content
19:09 – Jewelry Brand Case Study
23:07 – The Gold Mine
29:17 – Jewelry and Marketing News Articles

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Metrics that Matter: KPIs for Jewelry Marketing Success

Episode #233 – “Metrics that Matter: KPIs for Jewelry Marketing Success”

To learn more about “Jewelry Marketing Jumpstart”, visit https://joyjoya.com/jump for all the details.

Welcome to episode #233! Today, we’re going to dive into the world of jewelry marketing and explore some impactful key performance indicators (KPIs) that will help you crush your business goals.

Last time, we talked about setting SMART goals, but that was just the beginning. If you want to track your jewelry marketing progress and celebrate your successes (with cake and champagne, of course), you need to know about KPIs. Without them, you’re just guessing – and who wants to do that?

I’ll be covering:
– What’s a key performance indicator, and why do you need to have KPIs?
– What are some common KPIs for jewelry marketing content?
– How do you choose the KPIs you should be monitoring?

From now through early July of this year, you can join a FREE six-month, podcast-guided program called “Jewelry Marketing Jumpstart” which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump

News Articles:

As influencer marketing continues to mature, here’s why brands are hiring creators as ‘creative directors’
https://digiday.com/marketing/as-influencer-marketing-continues-to-mature-heres-why-brands-are-hiring-creators-as-creative-directors/
Email Personalization: The Forgotten Art of Making People Feel Heard
https://ceoworld.biz/2023/03/01/email-personalization-the-forgotten-art-of-making-people-feel-heard/
A new economic engine for culture: What comes after social media as we know it
https://on.substack.com/p/2million

Other links from this episode:
Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump
BigCommerce Ecommerce Formula – https://www.bigcommerce.com/blog/one-powerful-formula-help-reach-online-sales-goals-sellmore/
Kay Jewelers
https://www.tiktok.com/business/en-US/inspiration/kay-jewelers-691

Transcript: https://joyjoya.com/jewelry-marketing-kpis

00:00 – Start
4:07 – Primary Episode Content
22:11 – Jewelry Brand Case Study
22:52 – The Gold Mine
29:58 – Jewelry and Marketing News Articles

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Drive Jewelry Marketing Success Through Goal-Oriented Content

Episode #232 – “Drive Jewelry Marketing Success Through Goal-Oriented Content”

To learn more about “Jewelry Marketing Jumpstart”, visit https://joyjoya.com/jump for all the details.

Welcome to episode #232, where we’ll be diving into the juicy details of setting goals that are Specific, Measurable, Attainable, Relevant, and Time-Based (SMART). Trust me, these goals are the secret sauce to creating killer jewelry marketing content that’s purpose-driven and effective.

By the end of this episode, you’ll be a pro at setting goals that align with your content objectives, whether you have one or many. Once you have a clear picture of what you want to achieve with your jewelry marketing content, you’ll be unstoppable!

Let’s face it, we all want to create content that makes an impact. But the difference between the content creator who’s just winging it and the savvy jewelry business owner who’s crushing their marketing game is simple – having a specific goal in mind. So, let’s dive in and start setting some SMART goals that will guide your content creation journey to success!

I’ll be covering:
– What should a “good” goal include?
– What are some of the types of goals you can set for your jewelry marketing content?
– How can you choose the best goals? Hint: it has to do with your Customer Personas. I told you they were important!
– How to start brainstorming ways to use content in service of your goals.

From now through early July of this year, I’ll be rolling out a free (yes FREE) six-month, podcast-guided program called “Jewelry Marketing Jumpstart” which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump

News Articles:

No more clumpy lipgloss: How TikTok’s ‘deinfluencing’ trend became a marketing tactic
https://www.cbc.ca/news/business/deinfluencing-tiktok-trend-1.6755278
Why retailers and platfotms are rushing to incorporate AI and ChatGPT into online shopping https://www.modernretail.co/technology/why-retailers-and-platforms-rushing-to-incorporate-ai-and-chatgpt-into-online-shopping/
14 Ways For Marketing Teams To Get Customers Engaged With A Fun Competition
https://www.forbes.com/sites/forbescommunicationscouncil/2023/02/23/14-ways-for-marketing-teams-to-get-customers-engaged-with-a-fun-competition/?sh=591d33872f2f

Other links from this episode:
Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump
Add A Pearl – https://addapearl.com/

Transcript: https://joyjoya.com/jewelry-marketing-content-goals

00:00 – Start
3:41 – Primary Episode Content
26:22 – Jewelry Brand Case Study
31:23 – The Gold Mine
36:32 – Jewelry and Marketing News Articles

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