In this episode, I share my interview with Wendy Pease, an expert in global marketing and entering new marketplaces abroad. Wendy is the owner and president of Rapport International, a translation and interpretation services company that specializes in marketing translation. Throughout her career, she’s worked with hundreds of companies to help them communicate across more than 200 languages and cultures. Wendy’s the author of the book “The Language of Global Marketing” as well as the host of the Global Marketing Show podcast.
In this episode, we discuss the potential that global marketing holds for jewelry brands specifically. What are some of the most common mistakes she’s seen in the marketplace as well as the success stories? How can you successfully tap customers in other countries, whether you’re a solopreneur or multi-million dollar jewelry brand? How can you effectively communicate the emotional resonance of your jewelry when there’s a language barrier? We cover all these questions and more in this fascinating episode.
Here are the links related to this episode:
Audio version and full transcript: https://joyjoya.com/wendy-pease-global-marketing-expert/
Wendy’s book: https://wendypease.com/the-language-of-global-marketing/
Wendy’s podcast: https://wendypease.com/podcast/
Schedule a consultation with Wendy: https://www.rapporttranslations.com/request-a-consultation