Empowering & Inspiring
Jewelry Entrepreneurs
and Professionals
A podcast about everything digital for jewelry brands,
hosted by marketing expert Laryssa Wirstiuk.
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Previous Audio Episodes
235 – Tactics for Generating Jewelry Marketing Content Ideas
Episode #235 - "Tactics for Generating Jewelry Marketing Content Ideas" To learn more about "Jewelry Marketing Jumpstart", visit for all the details. Welcome to episode #235! I share tips on how to kickstart your brainstorming process for strategic...
234 – Create a Winning Content Strategy for Your Jewelry Brand
Episode #234 - "Create a Winning Content Strategy for Your Jewelry Brand" To learn more about "Jewelry Marketing Jumpstart", visit for all the details. Welcome to episode #234! Today, we're going to take all the pieces of "Jewelry Marketing...
233 – Metrics that Matter: KPIs for Jewelry Marketing Success
Episode #233 - "Metrics that Matter: KPIs for Jewelry Marketing Success" To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details. Welcome to episode #233! Today, we're going to dive into the world of...
232 – Drive Jewelry Marketing Success Through Goal-Oriented Content
Episode #232 - "Drive Jewelry Marketing Success Through Goal-Oriented Content" To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details. Welcome to episode #232, where we'll be diving into the juicy details...
231 – How to Do a Content + Storytelling Audit for Your Jewelry Brand
Episode #231 - "How to Do a Content + Storytelling Audit for Your Jewelry Brand" To learn more about "Jewelry Marketing Jumpstart", visit for all the details. Are you ready to take your jewelry brand's marketing to the next level? Episode #231 is...
230 – How to Do Competitive Analysis for Jewelry Marketing
Episode #230 - "How to Do Competitive Analysis for Jewelry Marketing" To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details. Are you tired of seeing the same old thing in the jewelry industry? In this...
Show Host
Laryssa Wirstiuk is the host of the Joy Joya Podcast, an audio and video podcast dedicated to all things digital in the jewelry industry, especially related to business development and marketing. Laryssa launched the podcast in late 2018 with the hopes of educating jewelry entrepreneurs and innovators as well as challenging to think strategically about the future of their businesses.
Laryssa is also the founder and creative director of Joy Joya, a digital marketing agency that exclusively supports the jewelry industry niche. Joy Joya serves mid-size jewelry companies with ecommerce channels in reaching their target customers more effectively through organic digital marketing initiatives.
In 2020, Laryssa published the top-rated, full-length book Jewelry Marketing Joy: An Approachable Introduction to Marketing Your Jewelry Brand (available on Amazon). She’s also spoken at a number of industry conferences and events, including JCK, American Gem Society’s Conclave, Jewelry Ecomm Live!, and National Jeweler webinars. She’s been featured in industry-specific and marketing publications, including AdAge, Rapaport, Clicz, National Jeweler, and others.
Laryssa lives in sunny Glendale, CA with her partner and miniature dachshund Charlotte Moo. She’s passionate about entrepreneurship as well as jewelry and feels grateful to participate in this amazing industry.
235 – Tactics for Generating Jewelry Marketing Content Ideas
Episode #235 - "Tactics for Generating Jewelry Marketing Content Ideas" To learn more about "Jewelry Marketing Jumpstart", visit for all the details. Welcome to episode #235! I share tips on how to kickstart your brainstorming process for strategic...