Empowering & Inspiring
Jewelry Entrepreneurs
and Professionals
A podcast about everything digital for jewelry brands,
hosted by marketing expert Laryssa Wirstiuk.
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Previous Audio Episodes
256 – Jewelry Email Marketing: Diving Into the Welcome Series
Episode #256 - "Jewelry Email Marketing: Diving Into the Welcome Series" This is Episode #256, and we'll delve into one of my cherished subjects: email marketing, with a focus on the Welcome Series. We'll emphasize the importance of constantly...
255 – How to Know: Is Your Jewelry Instagram Strategy Working?
Episode #255 - "How to Know: Is Your Jewelry Instagram Strategy Working?" This is Episode #255, and we'll be diving deep into evaluating the impact of social media marketing, with a particular focus on Instagram, for your jewelry business. If you're a...
254 – Practical Email Marketing Tips for Jewelry Brands
Episode #254 - "Practical Email Marketing Tips for Jewelry Brands" This is Episode #254, and today we’re going to be talking about how to review the current state of your email marketing and decide what could be improved upon, so you can better...
253 – How to Plan Jewelry Marketing Content – With a Real Jewelry Brand
Episode #253 - "Introducing the Winner of the Joy Joya Jewelry Marketing Grant" This is Episode #253, and today I'll be giving you an inside look at a jewelry brand that will be my focus for the next six months. Imagine it as a...
252 – Introducing the Winner of the Joy Joya Jewelry Marketing Grant
Episode #252 - "Introducing the Winner of the Joy Joya Jewelry Marketing Grant" This is Episode #252, and today we're setting sail on an exciting new direction for the podcast. Podcast. If you've been following along, you might remember that earlier...
251 – Wrapping Up Jewelry Marketing Jumpstart – What’s Next?
Episode #251 - "Wrapping Up Jewelry Marketing Jumpstart - What's Next?" To learn more about "Jewelry Marketing Jumpstart", visit for all the details. Welcome to Episode #251. It's the grand finale of the Jewelry Marketing Jumpstart journey! Can you...
Show Host
Laryssa Wirstiuk is the host of the Joy Joya Podcast, an audio and video podcast dedicated to all things digital in the jewelry industry, especially related to business development and marketing. Laryssa launched the podcast in late 2018 with the hopes of educating jewelry entrepreneurs and innovators as well as challenging to think strategically about the future of their businesses.
Laryssa is also the founder and creative director of Joy Joya, a digital marketing agency that exclusively supports the jewelry industry niche. Joy Joya serves mid-size jewelry companies with ecommerce channels in reaching their target customers more effectively through organic digital marketing initiatives.
In 2020, Laryssa published the top-rated, full-length book Jewelry Marketing Joy: An Approachable Introduction to Marketing Your Jewelry Brand (available on Amazon). She’s also spoken at a number of industry conferences and events, including JCK, American Gem Society’s Conclave, Jewelry Ecomm Live!, and National Jeweler webinars. She’s been featured in industry-specific and marketing publications, including AdAge, Rapaport, Clicz, National Jeweler, and others.
Laryssa lives in sunny Glendale, CA with her partner and miniature dachshund Charlotte Moo. She’s passionate about entrepreneurship as well as jewelry and feels grateful to participate in this amazing industry.
256 – Jewelry Email Marketing: Diving Into the Welcome Series
Episode #256 - "Jewelry Email Marketing: Diving Into the Welcome Series" This is Episode #256, and we'll delve into one of my cherished subjects: email marketing, with a focus on the Welcome Series. We'll emphasize the importance of constantly...