Empowering & Inspiring
Jewelry Entrepreneurs
and Professionals

A podcast about everything digital for jewelry brands,
hosted by marketing expert Laryssa Wirstiuk.


The Latest

Previous Audio Episodes

186 – THE GOLD MINE – Power of Community in the Jewelry Industry

You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as...

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185 – How to Use Linkedin for Jewelry Marketing

In this episode, I'm going to be sharing five creative ways that you can use Linkedin in marketing your business. These tips will apply to all categories of jewelry businesses, from D2C and B2B and beyond!  In this episode, you'll learn: -What is...

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184 – THE GOLD MINE – How I Entered the Jewelry Industry

This is the first episode of THE GOLD MINE, a new format for the Joy Joya podcast. It represents a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset...

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183 – Interview With Jeweler Tom Duma on Traditional vs. Digital Marketing

In this episode, I share my interview with Tom Duma, president of Thom Duma Fine Jewelers in Warren, OH. I first came across Tom through his columns in InStore Magazine; he's written about topics like calculating ROI for marketing, getting five-star...

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182 – 7 Jewelry Brands Using NFTs in Marketing

This is a followup episode to build upon last week's interview with Oliver Maroney about NFTs. If you haven't already listened to or watched that episode, I highly recommend you check out that one first before you continue with this one. Here's the...

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181 – Interview With Oliver Maroney on NFTs for Jewelry Brands

In this episode, I interview Oliver Maroney, the general manager of Web3 & NFT’s at Cameo. If you have even an ounce of curiosity about Web3 and NFTs, then please check out this interview because we break everything down in easy-to-understand terms....

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Show Host

Laryssa Wirstiuk

Laryssa Wirstiuk is the host of the Joy Joya Podcast, an audio and video podcast dedicated to all things digital in the jewelry industry, especially related to business development and marketing. Laryssa launched the podcast in late 2018 with the hopes of educating jewelry entrepreneurs and innovators as well as challenging to think strategically about the future of their businesses.

Laryssa is also the founder and creative director of Joy Joya, a digital marketing agency that exclusively supports the jewelry industry niche. Joy Joya serves mid-size jewelry companies with ecommerce channels in reaching their target customers more effectively through organic digital marketing initiatives.

In 2020, Laryssa published the top-rated, full-length book Jewelry Marketing Joy: An Approachable Introduction to Marketing Your Jewelry Brand (available on Amazon). She’s also spoken at a number of industry conferences and events, including JCK, American Gem Society’s Conclave, Jewelry Ecomm Live!, and National Jeweler webinars. She’s been featured in industry-specific and marketing publications, including AdAge, Rapaport, Clicz, National Jeweler, and others.

Laryssa lives in sunny Glendale, CA with her partner and miniature dachshund Charlotte Moo. She’s passionate about entrepreneurship as well as jewelry and feels grateful to participate in this amazing industry.

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