Empowering & Inspiring
Jewelry Entrepreneurs
and Professionals
A podcast about everything digital for jewelry brands,
hosted by marketing expert Laryssa Wirstiuk.
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Previous Audio Episodes
BONUS – Come to My “Office Hours” at JCK Las Vegas! And Apply for a $12K Grant!
BONUS EPISODE - "Come to My "Office Hours" at JCK Las Vegas! And Apply for a $12K Grant!" Links and Info From This Episode: $12K Jewelry Marketing Grant - "Jewelry Marketing Jumpstart" - JCK Social Media Talks: How to Make Sense...
243 – Amplifying Your Jewelry Marketing With Content Distribution
Episode #243 - "Amplifying Your Jewelry Marketing With Content Distribution" To learn more about "Jewelry Marketing Jumpstart", visit for all the details. To learn more about the $12K Jewelry Marketing Grant, visit Welcome to Episode #243. In...
242 – Delight Your Customers with Jewelry Marketing Content
Episode #242 - "Delight Your Customers with Jewelry Marketing Content" To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details. To learn more about the $12K Jewelry Marketing Grant, visit...
241 – Support Your Jewelry Marketing With Content Pillars
Episode #241 - "Support Your Jewelry Marketing With Content Pillars" To learn more about "Jewelry Marketing Jumpstart", visit for all the details. To learn more about the $12K Jewelry Marketing Grant, visit Welcome to Episode #241. In this...
240 – SEO Copywriting for Jewelry Marketing
Episode #240 - "SEO Copywriting for Jewelry Marketing" To learn more about "Jewelry Marketing Jumpstart", visit for all the details. Welcome to Episode #240. In this episode, we'll be talking all about SEO copywriting for jewelry marketing. We're...
239 – SEO Content Opportunities and Keyword Research for Jewelry Marketing
Episode #239 - "SEO Content Opportunities and Keyword Research for Jewelry Marketing" To learn more about "Jewelry Marketing Jumpstart", visit for all the details. Welcome to Episode #239. In this episode, we'll be diving deeper into the world of...
Show Host
Laryssa Wirstiuk is the host of the Joy Joya Podcast, an audio and video podcast dedicated to all things digital in the jewelry industry, especially related to business development and marketing. Laryssa launched the podcast in late 2018 with the hopes of educating jewelry entrepreneurs and innovators as well as challenging to think strategically about the future of their businesses.
Laryssa is also the founder and creative director of Joy Joya, a digital marketing agency that exclusively supports the jewelry industry niche. Joy Joya serves mid-size jewelry companies with ecommerce channels in reaching their target customers more effectively through organic digital marketing initiatives.
In 2020, Laryssa published the top-rated, full-length book Jewelry Marketing Joy: An Approachable Introduction to Marketing Your Jewelry Brand (available on Amazon). She’s also spoken at a number of industry conferences and events, including JCK, American Gem Society’s Conclave, Jewelry Ecomm Live!, and National Jeweler webinars. She’s been featured in industry-specific and marketing publications, including AdAge, Rapaport, Clicz, National Jeweler, and others.
Laryssa lives in sunny Glendale, CA with her partner and miniature dachshund Charlotte Moo. She’s passionate about entrepreneurship as well as jewelry and feels grateful to participate in this amazing industry.
BONUS – Come to My “Office Hours” at JCK Las Vegas! And Apply for a $12K Grant!
BONUS EPISODE - "Come to My "Office Hours" at JCK Las Vegas! And Apply for a $12K Grant!" Links and Info From This Episode: $12K Jewelry Marketing Grant - "Jewelry Marketing Jumpstart" - JCK Social Media Talks: How to Make Sense of Your...