BONUS EPISODE – “Come to My “Office Hours” at JCK Las Vegas! And Apply for a $12K Grant!”

Links and Info From This Episode:

$12K Jewelry Marketing Grant – https://joyjoya.com/grant
“Jewelry Marketing Jumpstart” – https://joyjoya.com/jump

JCK Social Media Talks:
How to Make Sense of Your Social Media Analytics
Friday, June 2 at 12:30pm

How to do a Social Media Audit
Saturday, June 3 at 3:30pm

ChatGPT/AI to Help You Streamline Social Media Creation and Posting
Sunday, June 4 at 12:30pm

Hey there, Sparklers! Before the upcoming JCK event and Memorial Day holiday, I wanted to treat you with a quick bonus episode. Here are some important announcements and reminders:

First, don’t forget to apply for the Joy Joya Jewelry Marketing Grant. It’s an exciting opportunity for independent US-based jewelry brands. The chosen recipient will receive six months of FREE digital marketing services worth $12,000 and the chance to share their journey on our podcast. To qualify, your business should have been operating for at least three years, have a Shopify website, active Instagram presence, engage in email marketing, and connect Google Analytics. The deadline is June 2, 2023. Visit joyjoya.com/grant for details.

If you’ll be attending JCK, join me for my three talks on the social media stage. Afterward, we can hang out and chat during my “office hours.” Can’t make it to Vegas? Subscribe to my YouTube channel, Joy Joya, for live content from the show.

I also want to remind you about Jewelry Marketing Jumpstart, a free podcast-guided program running until July. By signing up at JoyJoya.com/JUMP, you’ll gain access to 19 PDF worksheets, including templates and videos. Even after JCK, there will be eight more worksheets to help you with business development and learning.

If you have any questions, feel free to email me at laryssa@joyjoya.com or leave a comment on YouTube—I respond to all of them! If you enjoyed this podcast, please share it with a friend and leave a review on Apple Podcasts. And if you’re new to digital marketing, check out my book, JEWELRY MARKETING JOY, at joyjoya.com/book.

Thanks for tuning in, and stay sparkling!

00:00 – Start
0:29 – Jewelry Marketing Grant
2:01 – JCK “Office Hours” and Social Media Talks
3:12 – Jewelry Marketing Jumpstart

Episode #243 – “Amplifying Your Jewelry Marketing With Content Distribution”

To learn more about “Jewelry Marketing Jumpstart”, visit https://joyjoya.com/jump for all the details.

To learn more about the $12K Jewelry Marketing Grant, visit https://joyjoya.com/grant.

Welcome to Episode #243. In this episode, we’re diving deep into the world of content distribution. Have you ever wondered what exactly distribution means and why it’s crucial for your jewelry marketing content? We’re about to uncover the secrets that will take your brand to the next level.

Throughout this year, we’ve been working hard to equip you with the tools for success. In my recent episodes, I’ve shared invaluable tips on creating impactful content for your jewelry brand. We’ve explored how content can boost your brand’s visibility, generate better search engine results, and attract your ideal customers.

But here’s the thing: creating jewelry marketing content is just the beginning. To truly harness its power, you need to make it work for you. Crafting a piece of content requires effort and creativity, so it’s essential to maximize its potential. And that’s where the magic happens. By effectively distributing your content across various channels like email marketing and social media, you can unlock its true marketing potential. So, get ready to learn how to supercharge your marketing efforts through content distribution.

I’ll be covering:
– What is content distribution?
– What are my favorite methods of content distribution that are accessible for most jewelry business owners?
– How can you amplify your jewelry marketing content to really get the most from it?

From now through early July of this year, you can join a FREE six-month, podcast-guided program called “Jewelry Marketing Jumpstart” which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump

News Articles:

Amazon Inspire
https://www.amazon.com/Inspire/
1-800-Flowers.com Just Launched an AI-Powered Program That Makes One-of-a-Kind Poems and Songs
https://www.cosmopolitan.com/lifestyle/a43782665/1-800-flowers-chatgpt-poems-songs/
Google starts testing generative AI in search, ads included
https://www.marketingdive.com/news/google-tests-generative-ai-search-advertising/649989/

Other links from this episode:
Polly Wales
https://drive.google.com/file/d/16oamNe7_n9T6pbbZopYmbX3K5wPU6-2W/view?usp=sharing

Transcript: https://joyjoya.com/jewelry-marketing-content-distribution

00:00 – Start
4:37 – Primary Episode Content
21:56 – Jewelry Brand Case Study
25:14 – The Gold Mine
33:45 – Jewelry and Marketing News Articles

Episode #242 – “Delight Your Customers with Jewelry Marketing Content”

To learn more about “Jewelry Marketing Jumpstart”, visit https://joyjoya.com/jump for all the details.

To learn more about the $12K Jewelry Marketing Grant, visit https://joyjoya.com/grant.

Welcome to Episode #242. In this episode, we’ll be covering how your content can improve not only your jewelry marketing but also the customer experience. Do you want great customers who order from you multiple times and also tell their friends and family? Then you’ll want to hear my tips.

By offering valuable information, entertainment, and inspiration to customers, your jewelry business can deepen its connection with its audience and differentiate itself from competitors.

High-quality content can also help customers make informed purchasing decisions. By providing educational content on the quality, craftsmanship, and care of your jewelry, for example, you can help customers feel more confident and satisfied with their purchases. This also aids in reducing return rates and improving the likelihood a customer will leave a positive review.

You can also leverage content to showcase the unique story behind each piece, such as the inspiration behind a new collection or the process of creating a custom design. By telling the story behind the jewelry, you give customers a chance to develop a deeper appreciation for the craftsmanship and emotional value of their purchases, leading to a more meaningful and positive customer experience.

I’ll be covering:
– Why customer experience matters for marketing – and how jewelry marketing content can support that
– How you can use content to support the customer experience at various stages of the customer journey
– How to get your existing customers to share your content with others, thus spreading brand awareness and acquiring new happy customers

From now through early July of this year, you can join a FREE six-month, podcast-guided program called “Jewelry Marketing Jumpstart” which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump

News Articles:

Is it Time for the Return of the Catalog?
https://www.mytotalretail.com/article/is-it-time-for-the-return-of-the-catalog/
McKinsey: Consumers are trading down — and splurging
https://www.retaildive.com/news/consumers-continue-to-spend-through-economic-uncertainty-report/648891/
Promotions … Don’t Train Your Customers
https://www.mytotalretail.com/post/promotions-dont-train-your-customers/

Other links from this episode:
Effy Jewelry – https://nationaljeweler.com/articles/5600-effy-fetes-40-years-with-new-campaign

Transcript: https://joyjoya.com/customer-experience-jewelry-marketing

00:00 – Start
4:52 – Primary Episode Content
20:59 – Jewelry Brand Case Study
25:03 – The Gold Mine
33:05 – Jewelry and Marketing News Articles

Episode #241 – “Support Your Jewelry Marketing With Content Pillars”

To learn more about “Jewelry Marketing Jumpstart”, visit https://joyjoya.com/jump for all the details.

To learn more about the $12K Jewelry Marketing Grant, visit https://joyjoya.com/grant.

Welcome to Episode #241. In this episode, we’ll be talking all about content pillars for your jewelry marketing. You’ve probably heard the word “pillar” before in reference to architecture; it’s something that holds up a structure.

Similarly, a content pillar is like the foundation that holds up all of your jewelry marketing efforts, from social media to email campaigns. It creates a solid and inviting experience for your audience, which is essential for any successful marketing plan.

If you’ve ever found yourself at a loss for words when it comes to marketing, then you won’t want to miss this episode. We’ll show you how to use content pillars to streamline your jewelry marketing efforts and make them more effective and efficient. Say goodbye to feeling overwhelmed by your marketing strategy and hello to a more strategic and impactful approach.

I’ll be covering:
– What’s a content pillar, and how can it help you streamline your jewelry marketing?
– What are some examples of content pillars?
– How can you make content pillars work for you?

From now through early July of this year, you can join a FREE six-month, podcast-guided program called “Jewelry Marketing Jumpstart” which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump

News Articles:

Is Mass Appeal Even Possible Anymore?
https://www.businessoffashion.com/articles/beauty/is-mass-appeal-even-possible-anymore/
Tiffany & Co.’s New Fifth Avenue Flagship Is So Much More Than a Jewelry Store
https://www.wmagazine.com/fashion/tiffany-and-co-landmark-store-fifth-avenue-new-york-opening
What marketers can learn from luxury brands’ use of nostalgia
https://www.thinkwithgoogle.com/intl/en-gb/consumer-insights/consumer-trends/nostalgia-marketing-luxury-brands/

Other links from this episode:
Loren Hope’s Butterfly Series – https://www.lorenhope.com/collections/the-butterfly-series-xv

Transcript: https://joyjoya.com/content-pillars-jewelry-marketing

00:00 – Start
4:29 – Primary Episode Content
19:25 – Jewelry Brand Case Study
25:33 – The Gold Mine
34:35 – Jewelry and Marketing News Articles

Episode #240 – “SEO Copywriting for Jewelry Marketing”

To learn more about “Jewelry Marketing Jumpstart”, visit https://joyjoya.com/jump for all the details.

Welcome to Episode #240. In this episode, we’ll be talking all about SEO copywriting for jewelry marketing. We’re building on the last two episodes, which introduced you to SEO for jewelry marketing and then taught you how to do strategic keyword research while uncovering SEO-driven content opportunities. So please do catch up on #238 and #239 if you haven’t already.

But if you’re good to go, you should be feeling very ready for this last installment of the mini series SEO of Jewelry Marketing Jumpstart. Mastering the art of SEO copywriting can help you improve your rankings, drive more traffic to your website, and ultimately, boost your bottom line. But what exactly is SEO copywriting, and how can you use it to your advantage? That’s what we’ll be exploring in today’s episode.

I’ll be covering:
– When I say “SEO copywriting”, what do I mean? Where does this copy actually go?
– How to incorporate keywords into your website copy
– Tools to help you streamline this process
– What to expect after you make add this copy to your website

From now through early July of this year, you can join a FREE six-month, podcast-guided program called “Jewelry Marketing Jumpstart” which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump

News Articles:

What Fashion Needs to Know About Lemon8 – https://www.businessoffashion.com/articles/marketing-pr/what-fashion-needs-to-know-about-lemon8/
Did Instagram Just Kill Linktree? – https://www.wired.com/story/did-instagram-just-kill-linktree/
Mailchimp’s new GPT-powered AI tool can write marketing emails – https://www.fastcompany.com/90877547/mailchimp-gpt-powered-tool-can-write-marketing-emails
Other links from this episode:
PRESLEY OLDHAM’S JEWELRY COLLECTION WITH THE REALREAL FINDS BEAUTY IN IRREGULARITY – https://www.nylon.com/life/the-realreal-presley-oldham-upcycled-jewelry-collection

Transcript: https://joyjoya.com/seo-copywriting-jewelry-marketing

00:00 – Start
5:49 – Primary Episode Content
19:21 – Jewelry Brand Case Study
22:58 – The Gold Mine
28:11 – Jewelry and Marketing News Articles