Episode #258 – “The Role of Drops in Your Jewelry Marketing Strategy”

In today’s Episode #258, we’re diving deep into the world of “drops” and how they can be a game-changer for your jewelry marketing strategy.

Drops, which refer to releasing products in limited quantities or for a limited duration, can create a sense of urgency and scarcity. This approach can be instrumental in compelling your audience to make prompt purchasing decisions.

For those already utilizing the drop model, we’ll discuss advanced tactics to enhance the success of your releases. By fine-tuning your strategy, you can boost sales, accelerate sell-out times, and keep your fans eagerly anticipating every release. This approach can be particularly enticing for jewelry brands, where exclusivity and uniqueness are often valued. So let’s explore the vast opportunities drops can offer in capturing and sustaining your audience’s attention.

We’ll be looking at this topic through the lens of Hilary Finck Jewelry, who we’ve been spotlighting as a jewelry brand case study. For those joining our podcast series for the first time this season, I’d suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception.

Before jumping into our chat with Hilary, I’ll talk about why more jewelry brands are embracing drops, how you can use drops, the best way to market your drops, and steps you can take to improve on future drops.

Links From the Episode:
https://hilaryfinck.com/
https://www.instagram.com/hilaryfinckjewelry/

Transcript: https://joyjoya.com/drops-jewelry-marketing

00:00 Start
2:50 Primary Episode Content
16:16 Interview
34:44 The Gold Mine

Episode #257 – “Synergy in Sparkle: Where Merchandising Meets Jewelry Marketing”

In Episode #257 today, we’re chatting about how to blend merchandising with jewelry marketing, especially for spotlighting your jewelry brand in the most effective way possible. Some of you Sparklers may not fully realize how your products, and the way you show them—be it online or in an actual store—can either make or break your jewelry marketing. It’s super important to remember: merchandising and marketing kind of need each other to shine.

While merchandising aims to sweeten the customer experience and product appeal, marketing often focuses on drawing customers to the digital or physical store – and marketing also nurtures relationships with customers over time. Merchandising helps keep things interesting.

We’ll be looking at this topic through the lens of Hilary Finck Jewelry, who we’ve been spotlighting as a jewelry brand case study. For those joining our podcast series for the first time this season, I’d suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception.

Before jumping into our chat with Hilary, I’ll talk about why merchandising matters so much for the success of your marketing, why you could be assuming your customers know more than they do about your products, and how you can get merchandising and marketing to work hand in hand.

Links From the Episode:
https://hilaryfinck.com/
https://www.instagram.com/hilaryfinckjewelry/

Transcript: https://joyjoya.com/merchandising-meets-jewelry-marketing

00:00 Start
2:27 Primary Episode Content
15:31 Interview
29:26 The Gold Mine

Episode #256 – “Jewelry Email Marketing: Diving Into the Welcome Series”

This is Episode #256, and we’ll delve into one of my cherished subjects: email marketing, with a focus on the Welcome Series. We’ll emphasize the importance of constantly exploring fresh marketing strategies and being open to innovative ideas tailored for your business. Just as science and medicine rely on experiments for progress, your business too needs to test out theories to unearth new possibilities.

We’ll take a closer look at the Welcome Series by spotlighting Hilary Finck Jewelry, the proud recipient of the Joy Joya Jewelry Marketing Grant. Together, we’ll brainstorm ideas for her revamped Welcome Series, highlighting the potential benefits. Additionally, as a special treat, we’ll touch on Pinterest, a topic outside of email marketing.

For those joining our podcast series for the first time this season, I’d suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception.

Before jumping into our chat with Hilary, I’ll share some insights to help you build out your own email marketing Welcome Series. Let’s dive into the world of making your customers feel seen, heard, and welcomed into your brand.

Links From the Episode:
https://hilaryfinck.com/
https://www.instagram.com/hilaryfinckjewelry/

Transcript: https://joyjoya.com/jewelry-email-marketing-welcome-series

00:00 Start
2:36 Primary Episode Content
15:35 Interview
28:32 The Gold Mine