Month: July 2020

Multichannel and Omnichannel Marketing for Jewelry Brands

In “Jewelry Marketing in the Time of Coronavirus” (, we discussed the importance of multichannel and omnichannel for jewelry brands. However, we haven’t really explored these two models in detail, and we never really explained how multichannel marketing is different from omnichannel marketing. We’ll elaborate in this video.

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What Does a “Funnel” Have to Do With Jewelry Marketing?

Have you ever used a funnel to transfer a large amount of liquid to a container with a narrow opening? You can probably imagine how a funnel is shaped, with a wide top and a graduated, triangular shape that leads to a small spout. Did you know that a funnel should also play an important role in your jewelry marketing strategy?

In marketing, a funnel refers to the steps you’ll need to take in order to nurture your prospective customers, so they can eventually become life-long fans of your jewelry brand. To put it simply, the funnel describes the buyer’s journey from awareness to purchase. In this episode, we’ll explain how it works and how you can take advantage of it.

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How Does Jewelry Marketing Differ from Jewelry PR and Sales?

In my experience speaking to jewelry entrepreneurs, I find there’s a lot of confusion about the terms “marketing”, “public relations”, and “sales”, which are sometimes used interchangeably. Though these business functions often support each other, they’re very different. In this video, I’m going to clarify what each one means, so you can feel confident utilizing the three functions in your business.

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