In this episode, I answer the question, “What is social listening?” Former podcast guest Jen Cullen Williams, along with her co-columnist Duvall O’Steen recently asked me to contribute my expertise for a column they wrote for National Jeweler about the topic of social listening.

After sharing my thoughts with them, I thought, “Hey, this should be a podcast episode!” All jewelry brands need to know about social listening – not only about what it is but also about how they can best leverage it for their brands. So watch this video to learn more about this tool, which will be very important in 2022 and beyond.