Month: March 2020

Interview with Marco Giovanelli, Luxury Business Consultant

In Episode #73 of the Joy Joya Jewelry Marketing Podcast, I interview Marco Giovanelli, CEO of business development and strategy consulting firm Giovanelli Consulting (https://giovanelliconsulting.com/). He’s committed to helping luxury brands improve their value propositions, increase their profits, research new market possibilities, expand their product offerings, and more.

In this episode, we focus mostly on the topic of omnichannel sales and marketing and why omnichannel is so important during this time of economic uncertainty. Some other topics include:

What is “business consulting”?
How can today’s luxury brands reshape their sales and marketing strategies by using technology in a strategic way?
How can luxury retailers choose their sales channels in a strategic way instead of spreading themselves thin?
…and more!

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Jewelry Marketing in the Time of Coronavirus

Here’s the thing: if you want to be a successful jewelry brand, then you can never press “pause” on your marketing strategy, not even when a pandemic creates economic uncertainty and forces people to stay at home. However, you will definitely need to adjust your marketing campaigns and reconsider the role of marketing in your overall business strategy. In this video, we explain how you can do that.

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Interview with Mayumi Ishii of Chrysmela: Disrupting the Jewelry Marketplace

In Episode #71 of the Joy Joya Jewelry Marketing Podcast, I interview Mayumi Ishii, the exclusive U.S. distributor of Chrysmela, which makes and sells the most secure earring back in the world. Since it was launched in 2008, the proven technology has been patented in five countries: the US, UK, France, Italy and Japan, where the brand has dominated the entire jewelry category for a few years.

In this episode, we talk about what it’s like to introduce a disruptive new jewelry product into an industry that’s based on long-standing tradition. Some other topics include:

– The goals Mayumi had for Chrysmela when she introduced the brand to the US market
– How the brand differentiates itself from competitors
– How Chrysmela brings glamour and a luxury feel to a kind-of-boring category
– How to adjust the approach to marketing and sales for both B2B and D2C audiences
– The marketing and public relations tactics that have yielded the most success
…and more!

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5 Data Sources to Guide Your Jewelry Marketing Strategy

With each of your jewelry brand’s digital footprints, you generate heaps of data, from your ecommerce store and your social media presence to your email marketing, digital advertising campaigns, and beyond. You probably have more data associated with your jewelry brand than you realize, and you’re likely not fully capitalizing on it. In this video, we share five common sources of data that you can start mining to guide your jewelry marketing strategy in the future.

Download our ebook: https://learn.joyjoya.com/conversions
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10 Things Marketing Can and Can’t Do for Your Jewelry Brand

Too many jewelry business owners have unrealistic expectations about what marketing can achieve, and they hope the right marketing initiative will solve long-standing problems in their business. However, marketing has its limitations, and in order to demonstrate favorable results, it needs to harmoniously work hand-in-hand with all other business processes. In this video podcast episode, we share some things that marketing can and can’t do for jewelry brands.

Download the extended list with 6 more things: https://learn.joyjoya.com/16things
Download our ebook: https://learn.joyjoya.com/conversions
Sign up for emails: https://joyjoya.com/signup

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