In Episode #73 of the Joy Joya Jewelry Marketing Podcast, I interview Marco Giovanelli, CEO of business development and strategy consulting firm Giovanelli Consulting (https://giovanelliconsulting.com/). He’s committed to helping luxury brands improve their value propositions, increase their profits, research new market possibilities, expand their product offerings, and more.
In this episode, we focus mostly on the topic of omnichannel sales and marketing and why omnichannel is so important during this time of economic uncertainty. Some other topics include:
What is “business consulting”?
How can today’s luxury brands reshape their sales and marketing strategies by using technology in a strategic way?
How can luxury retailers choose their sales channels in a strategic way instead of spreading themselves thin?