Month: November 2020

Customer Touchpoints in Jewelry Marketing

In conversations with my clients, I often use the phrase “customer touchpoints”, but I realize that “touchpoints” is a vague, catch-all term that could probably use some clarification. What are customer touchpoints exactly, and why is it important for your jewelry brand to remain consistent across all of them? In this video, I’ll explain where to find touchpoints and why they matter.

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How to Host a Giveaway for Your Jewelry Brand

Who doesn’t like free stuff? I can guarantee that your customers would surely appreciate it. In honor of the upcoming Thanksgiving holiday, we’d like to celebrate the spirit of giving. When was the last time you gave back to your followers and customers as a way of showing your appreciation? Hosting a giveaway can be one way to demonstrate your thanks. Watch this video to find out how to do it successfully.

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How to Leverage Color in Jewelry Marketing

In branding and marketing, color is so important because it can trigger powerful emotions and help solidify memories. When used strategically and with great care, color can also encourage certain behaviors; for example, red can captivate someone’s attention, but it can also incite a negative reaction. In this video podcast episode, we’ll be discussing how you can use color to your benefit in jewelry marketing.

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Best Email Marketing Subject Lines for Jewelry Brands

According to data from Campaign Monitor, more than 116 million emails get sent on Black Friday alone. Can you remember Black Friday 2019 and how many emails you received from brands you follow? Today’s consumers are bombarded by emails not only on Black Friday but every day. Even if you’re not planning to participate in traditional Black Friday and Cyber Monday promotions this year, you’re still going to need to differentiate yourself through email.

Did you know that nearly 50% of subscribers decide to open a message based on the subject line ( The first step to getting a subscriber to read your email is to get that subscriber to open your email. Otherwise, nothing else matters: forget your amazing coupon code and say goodbye to the time you spent crafting amazing copywriting and calls to action. Arguably, your subject line matters more than any other aspect of your email campaign.

Watch this episode to discover how to write the best subject lines ever.

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