Episode #266 – “How to Filter and Prioritize Jewelry Marketing Ideas”

Welcome to Episode #266. Today, I want to dive into the process of sifting through your jewelry marketing ideas and zeroing in on those with the most potential to positively impact your business.

In Episode #265, we explored the importance of consistency in marketing. Consistency isn’t just about being regular; it requires focused effort, dedication, and strong belief in your approach. It’s common to feel enthusiastic about a multitude of ideas, eager to try them all. However, it’s crucial to recognize that attempting everything isn’t practical or beneficial for your business.

After you’ve brainstormed your marketing plans for 2024, I encourage you to revisit this episode repeatedly. It will guide you in carefully selecting and concentrating on a few well-chosen ideas, ensuring you execute them to the best of your ability.

We’ll be looking at this topic through the lens of Hilary Finck Jewelry, who we’ve been spotlighting as a jewelry brand case study. For those joining our podcast series for the first time this season, I’d suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception.

Before our conversation with Hilary, I’ll discuss how to evaluate the risks and potential benefits of various marketing ideas. I’ll provide a detailed, step-by-step method to sift through these ideas, helping you prioritize effectively. Additionally, we’ll look at how you can continually refine your strategy and maintain its brilliance using all the great ideas you have.

Links From the Episode:
https://hilaryfinck.com/
https://www.instagram.com/hilaryfinckjewelry/

https://marketoonist.com/2023/11/break-through-the-clutter.html

Transcript: https://joyjoya.com/filter-jewelry-marketing-ideas

00:00 Start
2:51 Primary Episode Content
15:35 Interview
31:55 The Gold Mine

I’m taking a break this week to rest, recharge, and enjoy some pumpkin pie. Let me know in the comments how your BFCM promos go for you!

Episode #265 – “How (and Why) to Stay Consistent With Jewelry Marketing”

Welcome to Episode #265. Today, I’m eager to chat about the importance of staying consistent with your jewelry marketing. I’ve noticed that around this time each year, a lot of the Sparklers out there, maybe you, start to feel the pressure of the holiday season and get this urge to switch things up drastically to make a splash. But let me tell you, now’s not the time to ditch what’s been working for you out of anxiety or fear.

The holiday frenzy is no excuse to toss your marketing plan out the window, and really, it’s never wise to completely overhaul your strategy on a whim. Whether it’s the way you talk about your products, how often you reach out to your customers, the look and feel of your online store, or even the style of your product and social media photos – these things should stay steady.

Speaking of photos, I’ve heard from quite a few of you asking about Hilary’s secret sauce for jewelry photography. Hilary nails it with her unwavering consistency. Just take a peek at her Instagram @hilaryfinckjewelry, and you’ll see her signature style shining through. It’s so distinct that her posts often get tons of shares and likes. That’s the power of keeping a consistent vibe in your visuals. It’s all about making your brand stand out, even through something as simple as photos and videos that share a common thread.

We’ll be looking at this topic through the lens of Hilary Finck Jewelry, who we’ve been spotlighting as a jewelry brand case study. For those joining our podcast series for the first time this season, I’d suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception.

Before we jump into our chat with Hilary, I want to touch on why sticking to your game plan is super crucial during the holidays. I’ll walk you through how to embrace and stick to your consistent practices right now, when it counts the most. Plus, I’ll share some tips on how you can fine-tune your approach for the upcoming year by getting a head start on planning.

Links From the Episode:
https://hilaryfinck.com/
https://www.instagram.com/hilaryfinckjewelry/

Transcript: https://joyjoya.com/stay-consistent-jewelry-marketing

00:00 Start
3:52 Primary Episode Content
19:28 Interview
38:51 The Gold Mine

Episode #264 – “Uncover the Story for Your Jewelry Brand”

Welcome to Episode #264. Today, we’re diving into the importance of storytelling in your jewelry collections and products. I often encounter jewelry entrepreneurs who create products simply because an idea struck them, they want to make something pretty, they had a specific gemstone to utilize, or they identified a market opportunity.

Yet, none of these factors inherently create a compelling story. They lack the depth and dimension necessary to elevate a product beyond a mere commodity. We must remember that jewelry, while desirable, is not a necessity like food or water. It’s easy to fall into the trap of believing that your jewelry will automatically attract attention.

But a piece of jewelry becomes infinitely more appealing when it’s accompanied by a story that resonates with the customer on a deeper level. Unearthing and sharing these stories can sometimes be challenging, but that’s exactly what we’ll be exploring in today’s episode.

We’ll be looking at this topic through the lens of Hilary Finck Jewelry, who we’ve been spotlighting as a jewelry brand case study. For those joining our podcast series for the first time this season, I’d suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception.

Before we dive into our conversation with Hilary, I’d like to delve into the importance of intertwining your brand with a narrative. I’ll explore the methods to extract a compelling story from your product or collection and, importantly, how to articulate and amplify that narrative to make it clear and resonant for your audience.

Links From the Episode:
https://hilaryfinck.com/
https://www.instagram.com/hilaryfinckjewelry/

Transcript: https://joyjoya.com/storytelling-jewelry-marketing

00:00 Start
3:04 Primary Episode Content
18:17 Interview
33:38 The Gold Mine