Episode #239 – “SEO Content Opportunities and Keyword Research for Jewelry Marketing”

To learn more about “Jewelry Marketing Jumpstart”, visit https://joyjoya.com/jump for all the details.

Welcome to Episode #239. In this episode, we’ll be diving deeper into the world of Search Engine Optimization (SEO) for jewelry marketing. In our last episode, we gave you a taste of what SEO is and how it works. But in this episode, we’re going to take it to the next level by showing you exactly how to conduct keyword research and find the perfect SEO-driven content ideas for your jewelry brand.

Now, I know we briefly touched on the concept of keywords in our previous episode, but today we’re going to explore it in much greater detail. We’ll teach you how to tailor your jewelry marketing content to rank higher on Google search results and give you the best possible chance of being discovered by potential customers.

And the best part? You don’t need to spend a fortune to do it! With a little creativity and a deep understanding of your target audience (which we’ve been stressing throughout our Jewelry Marketing Jumpstart series), you’ll be able to find plenty of low-cost or even free ways to improve your SEO game. So get ready to take your jewelry brand to the next level!

I’ll be covering:
– Why it’s important to be thoughtful about keyword research and proactive about finding content opportunities if you’re serious about taking advantage of the benefits of SEO
– Where to find content ideas as well as keywords and how to choose the right ones for your jewelry brand
– How to see what your competitors are doing – and how to know if it might be worth trying to “one up” them with your content

From now through early July of this year, you can join a FREE six-month, podcast-guided program called “Jewelry Marketing Jumpstart” which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump

News Articles:

Dallas’ Ylang 23 Partners with Immerss for Livestreamed Jewelry Shopping, Digital ‘Clienteling’
https://dallasinnovates.com/dallas-ylang-23-partners-with-immerss-for-livestreamed-jewelry-shopping-digital-clienteling/
New Features on Instagram Reels: Trends, Editing and Gifts
https://about.fb.com/news/2023/04/instagram-reels-trending-audio-and-gifts-updates/
Instagram Remains a Priority Platform for Marketers. Here’s Why https://www.adweek.com/social-marketing/instagram-remains-priority-platform-marketing-trends-2023/

Other links from this episode:
https://keywordtool.io/
JTV Referral Program – https://www.jtv.com/about/referral-program
The E Myth Revisited – https://www.amazon.com/Myth-Revisited-Small-Businesses-About/dp/0887307280
Desired Brand Effect – https://www.amazon.com/Desired-Brand-Effect-Saturated-Timeless/dp/1734322802/

Transcript: https://joyjoya.com/seo-keywords-jewelry-marketing

00:00 – Start
5:08 – Primary Episode Content
27:57 – Jewelry Brand Case Study
32:01 – The Gold Mine
39:37 – Jewelry and Marketing News Articles

Episode #238 – “A Beginner’s Guide to SEO for Jewelry Marketing Content”

To learn more about “Jewelry Marketing Jumpstart”, visit https://joyjoya.com/jump for all the details.

Welcome to episode #238! Today, I’m diving into the exciting world of search engine optimization, or SEO for short. Now, I know that SEO can be a tricky topic for many jewelry entrepreneurs and marketers out there. It’s often shrouded in mystery and can leave people feeling baffled.

But fear not! Throughout the next few episodes of the Jewelry Marketing Jumpstart series, I’m here to demystify SEO and help you understand what it is and how it works. By the end of this series, you’ll have a clear understanding of this powerful marketing tactic and be ready to tackle it head-on, if you choose to do so.

I’ll be covering:

– The basics of SEO to the various approaches you can take to optimize your website for search engines.
– How you can determine if SEO is the right focus for your jewelry business at this time
– What tools and resources you’ll need to get started

From now through early July of this year, you can join a FREE six-month, podcast-guided program called “Jewelry Marketing Jumpstart” which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump

News Articles:
Behind the Text Message Marketing Boom
https://www.businessoffashion.com/articles/marketing-pr/behind-the-text-message-marketing-boom/
Saks CMO on How Luxury Marketing is About Making it Both ‘Aspirational and Really Easy’ https://www.retailtouchpoints.com/topics/digital-marketing/saks-cmo-on-how-luxury-marketing-is-about-making-it-both-aspirational-and-really-easy
3 ways to drive sales with email https://martech.org/ways-to-drive-sales-with-email

Other links from this episode:
MiaDonna: https://www.miadonna.com/
MiaDonna Screenshots: https://drive.google.com/drive/folders/1YHpZq0zEHPwqM96QkAwm1ZQMSP0fJlPc?usp=sharing

Keyword Tools:
https://www.wordstream.com/keywords
https://answerthepublic.com/
https://ads.google.com/home/tools/keyword-planner/
https://ahrefs.com/webmaster-tools

Transcript: https://joyjoya.com/seo-jewelry-marketing-content

00:00 – Start
3:23 – Primary Episode Content
24:26 – Jewelry Brand Case Study
29:14 – The Gold Mine
36:22 – Jewelry and Marketing News Articles

Episode #237 – “Optimize Your Jewelry Marketing With Effective Web Content”

To learn more about “Jewelry Marketing Jumpstart”, visit https://joyjoya.com/jump for all the details.

Welcome to episode #237! I move beyond all the foundational stuff we’ve covered so far since the beginning of the year, from shaping your brand to getting to know your audience and competition, brainstorming content ideas, and creating a content plan.

Now we’re getting into the nitty-gritty details of making content.

In this episode and many more to come, I’m going to share with you the most effective ways to create and share jewelry content with your target audience. We’ll start by exploring the best practices for creating content on your website, and we’ll dive deep into this topic over the next few episodes.

Not only that, but I’ll also be teaching you the essentials of search engine optimization (SEO) and ecommerce user experience. So, get ready to take your jewelry marketing content game to the next level and watch your brand soar!

I’ll be covering:
– What do I mean when I say “website content”?
– Why’s it so important to be a caretaker of your website content and to approach it with a strategy in mind?
– How can you start improving upon your content today and as we move through the next few episodes?

From now through early July of this year, you can join a FREE six-month, podcast-guided program called “Jewelry Marketing Jumpstart” which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump

News Articles:

4 promising use cases for generative AI in content marketing
https://www.insiderintelligence.com/content/4-promising-use-cases-generative-ai-content-marketing
What Is Quiet Luxury And Why Is The Trend Louder Than Ever?
https://www.elle.com/uk/fashion/trends/a43449527/quiet-luxury/
HermèsFit: The Amalgamation of Fitness and Luxury Fashion
https://www.lofficielsingapore.com/fashion/hermes-hermesfit-singapore-sports-active-fitness-luxury

Related Content:
Success With Jewelry Episode #17 – https://podcasts.apple.com/us/podcast/17-laryssa-and-liz-share-an-intro-to-ecommerce/id1642413048?i=1000590623091
Use ChatGPT for Marketing Your Business – https://youtu.be/v35AQnsz-No
#212 The Gold Mine: Your Brain Is Sabotaging Your Marketing – https://youtu.be/eljGRIc3Q98
#219 Interview With Emma Morgan – https://youtu.be/PfI8i0jGtvo

Other links from this episode:
Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump
Marla Aaron Website Content
https://marlaaaron.com/
Corresponding email marketing campaign – https://milled.com/stephaniegottlieb.com/five-ways-to-get-wedding-ready-nbHp5a-GaWwGm2m-

Transcript: https://joyjoya.com/jewelry-marketing-web-content

00:00 – Start
3:56 – Primary Episode Content
22:01 – Jewelry Brand Case Study
26:09 – The Gold Mine
32:50 – Jewelry and Marketing News Articles

Episode #236 – “Transform Your Jewelry Marketing Content Ideas into a Functional Plan”

To learn more about “Jewelry Marketing Jumpstart”, visit https://joyjoya.com/jump for all the details.

Welcome to episode #236! I discuss how you can transform your ideas for marketing your jewelry into a functional content plan! You and/or your team will be able to use this plan to stay organized, focused, and on track toward achieving your goals.

If you want to be a jewelry marketing superstar, then you need to show up consistently and deliver content that wows your audience. But let’s face it, consistency can be tough. That’s why having a solid plan in place is the only way to stay accountable and keep crushing it.

It’s not sexy, it’s not rocket science. But it’s powerful. One of my primary areas of focus when working with clients involves developing strategies to continuously stay ahead of the content plan. Why? Because being ahead allows you to execute with greater precision and clarity. Additionally, it frees up time and mental space to improve, adapt, and optimize your content.

I’ll be covering:
– Some tools you’ll want to consider using for your content plan
– How to structure your content plan and what it should include
– How to populate your content plan and continue to refine it over time

From now through early July of this year, you can join a FREE six-month, podcast-guided program called “Jewelry Marketing Jumpstart” which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump

News Articles:

Scientific gems are having a sparkly moment – https://www.marketplace.org/2023/03/20/scientific-gems-are-having-a-sparkly-moment/
Mobile leads e-commerce activity among fashion consumers, report finds – https://www.marketingdive.com/news/Syte-ecommerce-fourth-consumer-spending-report/645805/
You may be surprised to know that luxury brands have a huge amount of fake Instagram followers – https://www.iol.co.za/business-report/companies/you-may-be-surprised-to-know-that-luxury-brands-have-a-huge-amount-of-fake-instagram-followers-d5033568-7c36-4aa2-a660-7c629f81b701

Other links from this episode:
Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump
Stephanie Gottlieb’s Bridal Program – https://stephaniegottlieb.com/pages/bridal-program
Corresponding email marketing campaign – https://milled.com/stephaniegottlieb.com/five-ways-to-get-wedding-ready-nbHp5a-GaWwGm2m-

Transcript: https://joyjoya.com/jewelry-marketing-content-plan

00:00 – Start
3:56 – Primary Episode Content
20:30 – Jewelry Brand Case Study
24:49 – The Gold Mine
31:09 – Jewelry and Marketing News Articles