About Us

The Host

Laryssa Wirstiuk

Laryssa Wirstiuk is the host of the Joy Joya Podcast, an audio and video podcast dedicated to all things digital in the jewelry industry, especially related to business development and marketing. Laryssa launched the podcast in late 2018 with the hopes of educating jewelry entrepreneurs and innovators as well as challenging to think strategically about the future of their businesses.

Laryssa is also the founder and creative director of Joy Joya, a digital marketing agency that exclusively supports the jewelry industry niche. Joy Joya serves mid-size jewelry companies with ecommerce channels in reaching their target customers more effectively through organic digital marketing initiatives.

In 2020, Laryssa published the top-rated, full-length book Jewelry Marketing Joy: An Approachable Introduction to Marketing Your Jewelry Brand (available on Amazon). She’s also spoken at a number of industry conferences and events, including JCK, American Gem Society’s Conclave, Jewelry Ecomm Live!, and National Jeweler webinars. She’s been featured in industry-specific and marketing publications, including AdAge, Rapaport, Clicz, National Jeweler, and others.

Laryssa lives in sunny Glendale, CA with her partner and miniature dachshund Charlotte Moo. She’s passionate about entrepreneurship as well as jewelry and feels grateful to participate in this amazing industry.