Month: August 2021

SMS Marketing for Jewelry Brands

In this video, I discuss SMS or mobile marketing for jewelry brands. SMS marketing basically refers to text-message marketing, which means you send texts to your customers in conjunction with email marketing or in lieu of email marketing.

Did you know that only 39% of businesses are taking advantage of SMS marketing? And only 13% of businesses allow for customers to respond to their SMS marketing messages. However, on the other end of that, 64% of consumers think businesses should contact them via SMS more often, and 50% of consumers say they would opt into an SMS loyalty program if they were offered flash sales, deals, or coupons in return.

Watch to learn more about this form of digital marketing.

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Discount Pricing Strategies and Jewelry Marketing

In this episode, I discuss the role of a discount pricing strategy in jewelry marketing. Should you be offering discounts and promotions? If so, how much of a discount should you offer? And how often should you be offering discounts? Watch the video to better understand how to handle special offers and promos for your jewelry brand.

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How to Plan for Holiday Jewelry Marketing in August

In this episode, I discuss how you can start planning your holiday jewelry marketing in August. What should you be doing this month, and how can you position yourself for optimal holiday profits? Watch for all the tips and tactics that will lead you to your best holiday sales of all time.

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How to Supercharge Your Jewelry Marketing Content

I share some tips for repurposing your content, so you can make the most of all your content creation efforts and establish a meaningful presence on the platforms where your customers are spending the most time.

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