Month: December 2021

Setting 2022 Goals for Your Jewelry Business

In this episode, I share some specific guidance about how you can set goals for your jewelry brand in 2022. As you probably know, if you don’t set clear goals for your business, then you won’t be able to see the way ahead – both for the short term and the long term.

Some of the most common mistakes I see when it comes to goal setting for jewelry businesses is vague and ill-defined goals, like “I want to sell more jewelry” or “I want to get my jewelry into more retail stores” or “I want more social media followers” or “I want more email subscribers”.

None of those examples is specific, measurable, attainable, relevant, or time-based. You’re basically setting yourself up for failure if you’re setting goals like these, and you’re doing yourself and your business a disservice. You’ll constantly be wondering, “How come I’m not making any progress?”

I want you to set yourself up for success in this new year, so I’m going to be sharing some of my top tips not only for goal setting but also goal executing in this episode. I’m also in the process of figuring out my own business goals for the New Year, so I’m right there with you. Let’s do it together! Watch now.

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10 Ways to Create a Virtual “Holiday Window” for Your Jewelry Brand

The focus of today’s episode is all about how you can create a virtual “holiday window display” even if you don’t have a brick-and-mortar jewelry store. Or, if you do have a brick-and-mortar store, and you want to reach customers outside of your geographic area with your holiday merchandising, then you’ll definitely want to listen to my tips and ideas for creating a holiday window display experience using digital technologies.

It may be too late for you to implement these ideas for this holiday season, but I felt inspired by some real-life holiday displays I recently saw while window shopping, and I couldn’t help but to want to share my ideas about the topic. You can always keep a running list of what is and isn’t working for you this holiday season and add some new ideas, so you’re prepared for holiday 2022. It’s never too early to plan! Watch for my tips and ideas.

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5 Tips for Hiring Freelancers for Jewelry Marketing

In this video, I share five tips for hiring a freelancer on a site like Fiverr or Upwork. These two platforms are freelancer marketplaces, so anyone can search them for skilled individuals who can execute a specific one-time task or an ongoing service.

You can find freelancers to support you with things like graphic design, social media and email marketing template creation, research and data entry, website design customizations and custom website programming, blog post writing, product descriptions and other copywriting, and more. The sky’s really the limit! In the past month, I personally use these platforms to help me make adjustments to my website and design updates to my email newsletter template.

I think it’s a good time of year to discuss this topic because December presents an opportunity to evaluate the success of your jewelry brand in 2021 and compile a list of improvements you can make in 2022. Some of those improvements may involve tweaking things that you’re not able to do yourself. Or maybe you’re already doing things yourself – like creating your email marketing templates – but now it’s time to level up or delegate the task to someone else, so you can free yourself up to work on bigger-picture items.

Finding a freelancer on Upwork and Fiverr can be super beneficial, but it can also backfire if you don’t do your due diligence and know what to look for. In this episode, I’m going to share five tips for working with freelancers, so you get the most from your efforts and investment. Watch for the details.

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