Too many jewelry business owners have unrealistic expectations about what marketing can achieve, and they hope the right marketing initiative will solve long-standing problems in their business. However, marketing has its limitations, and in order to demonstrate favorable results, it needs to harmoniously work hand-in-hand with all other business processes. In this video podcast episode, we share some things that marketing can and can’t do for jewelry brands.

Download the extended list with 6 more things: https://learn.joyjoya.com/16things
Download our ebook: https://learn.joyjoya.com/conversions
Sign up for emails: https://joyjoya.com/signup

Influencers can play an important role in a jewelry brand’s overall marketing strategy. Are you curious about working with influencers? Would you like to know how to approach influencer marketing in a strategic way? In this presentation (with audio recorded from the original talk given at Jewelry Ecomm Live! in Miami, October 2019), Joy Joya Founder and Creative Director Laryssa Wirstiuk explains what influencers can offer your jewelry brand, how you can start finding the best-fit influencers and working with them, how to set expectations, and how to assess your ROI.