Month: May 2022

Interview With Kasey Luck on Successful Email Marketing

In this episode, I share my interview with Kasey Luck, founder and CEO of Luck & Co, an agency that helps 7- and 8-figure e-commerce brands maximize their email and SMS revenue. Kasey and her team frequently double the email and SMS revenue of brands they work with. What’s their secret? A combination of a customer-centric approach, being good with numbers, and having fun with content. Kasey’s writing on email marketing has been published in the Huffington Post and Growth Hackers.

Kasey and I chat about:
– The role of email marketing in a comprehensive digital marketing strategy
– How often jewelry brands should be sending emails
– The top tips for growing an email list, including whether or not giveaways work
– Tips for email automation
– How SMS can complement email marketing
– And more!

Links mentioned in this episode:
Sparkle Award: https://sparkleaward.com
Graff: https://www.graff.com/us-en/home/
Graffabulous: https://robbreport.com/style/jewelry/graff-graffabulous-2022-high-jewelry-collection-1234676982/
Luck & Co Agency: https://luckandco.agency
Kasey Luck: https://www.youtube.com/c/KaseyLuck
Transcript: https://joyjoya.com/interview-kasey-luck-email-marketing

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5 Tips for Using Trends in Jewelry Marketing

In this episode, I chat about how you can make trends work for your brand, even if you’re not a trend-driven business.

Here’s the thing about trends: not every jewelry brand is necessarily trend-driven. So how can you still find value in trends, and incorporate them into your marketing and merchandising in a responsible way? I’m going to share with you 5 tips.

Links from the episode:
Transcript: https://joyjoya.com/trends-jewelry-marketing
Episode #169: https://joyjoya.com/interview-with-sophie-simon-gemologist-and-colored-gem-trader/
Sparkle Award: https://sparkleaward.com
Mother’s Day Celebration for Single Moms: https://www.today.com/parents/mother-s-day-2020-6-ways-help-mom-need-t180647
Marla Aaron: https://marlaaaron.com/pages/lockyourmom
BizBash: https://www.bizbash.com

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Interview With Dana Bronfman on Responsible Jewelry Making

In this episode, I share my interview with Dana Bronfman, a New York City-based modern fine jewelry designer, best known for her “quietly bold” aesthetic.

Dana works with a small team of master jewelers in New York to create each piece from reclaimed and fairmined gold, as well as carefully-chosen, responsibly-sourced diamonds and gemstones. She’s also been a Fairmined Licensee since 2016. Dana’s considered a leader in responsible sourcing in the industry, and she regularly contributes to industry conversations on the topic.

In this episode, we chat all about responsible material sourcing and jewelry making; it’s one of the most requested topics I get from listeners and viewers. Dana’s a true gem in the industry, and I’m really excited to share this conversation with you!

Links mentioned in this episode:
Sparkle Award: https://sparkleaward.com
Vito’s Gems x Catbird: https://www.catbirdnyc.com/designers/vitos-gems.html
Transcript: https://joyjoya.com/interview-dana-bronfman
Dana Bronfman: https://danabronfman.com

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Livestream Shopping for Jewelry Brands

In this episode, I talk about the opportunities for jewelry brands in livestream content. I recently gave a presentation on this topic at the AGS Conclave event, and the thing I loved most about giving this presentation was the audience feedback and collaborative discussion at the end. A number of retailers in the room chimed in to share their experiences about how powerful livestream content has been for their businesses, not just during COVID, but also now with customers craving flexibility and convenience in shopping. It was inspiring to me and truly affirmed the power of livestream content.

Links mentioned in this episode:
Transcript: https://joyjoya.com/livestream-shopping-jewelry-brands
Sparkle Award: https://sparkleaward.com
McKinsey 2021: https://www.mckinsey.com/business-functions/mckinsey-digital/our-insights/its-showtime-how-live-commerce-is-transforming-the-shopping-experience
Klarna 2021: https://www.klarna.com/assets/sites/2/2021/06/29084219/The-State-of-Smoooth-Klarnas-2021-Reopening-Insights-Report-min.pdf

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