Episode #281 – “Tactics for Boosting Your Jewelry Ecommerce Performance”

Welcome to Episode #281. Today, let’s dive into a “part two” of last week’s discussion on achieving ecommerce sales goals through key metrics like Average Order Value (AOV), Conversion Rates, and the number of Website Visitors.

While I outlined the importance of these metrics, I didn’t delve into strategies for enhancing your performance in these areas.

In this episode, I’m excited to offer practical advice on elevating your AOV, boosting conversion rates, and increasing your site’s traffic. Coupling the insights from episode #280 with today’s tips should empower you to elevate your online jewelry sales, providing clarity on the actionable steps you can take to turn your sales aspirations into reality.

This approach aims to make your goals more attainable and demystify the process of achieving online success.

Transcript: https://joyjoya.com/boost-jewelry-ecommerce-performance

00:00 Start
1:57 Primary Episode Content
16:30 The Gold Mine

Episode #280 – “Jewelry Marketing Metrics for Ecommerce Goals”

Welcome to Episode #280. Today, I’d like to share some strategies to help ease the pressure of meeting your ecommerce sales goals by instead zeroing in on more digestible metrics that can be tackled in bite-sized pieces.

I stumbled upon this method of achieving sales targets back in 2014, thanks to an article on BigCommerce’s blog. Sadly, the article is no longer available, but I managed to save the ecommerce formula that they share. Over the years, I’ve revisited this formula countless times because of its straightforwardness and its effectiveness in demystifying online sales.

Consider this: you probably have a clear income goal in mind. But have you broken down what that goal means in terms of website visitors needed, conversion rates to aim for, and the average order value you should target?

The essence of what I’m sharing today is this: if you’re selling jewelry online, it’s crucial to stay informed about your key ecommerce metrics. This doesn’t mean you need to be an expert in Google Analytics or a data guru. In fact, we’re going to keep things simple. Our focus will be on the most impactful metrics, devising marketing strategies that directly influence those metrics.

Transcript: https://joyjoya.com/jewelry-metrics-ecommerce-goals

00:00 Start
2:23 Primary Episode Content
16:50 The Gold Mine

Episode #279 – “Jewelry Storytelling: Get Your Audience to STOP and Pay Attention”

Welcome to Episode #279. Today, I’m revisiting the topic of brand storytelling for what must be the thousandth time, simply because I can’t seem to emphasize its importance enough.

Recently, I stumbled upon a small business grant sponsored by a global bank, which understandably attracts a vast number of applicants. A unique aspect of this application process is the requirement to submit a 500-word essay detailing your business’s journey and how it has navigated the current economic landscape. However, there’s a catch: your story must be shared publicly, as all submissions are compiled on a single webpage for open viewing.

Curiosity got the better of me, and I found myself diving into the narratives of fellow entrepreneurs. With every page refresh, a flood of new entries appeared, signaling thousands of applications from business owners nationwide, including those from the jewelry sector. Intriguingly, the use of AI for crafting or refining these stories was prohibited, placing the onus on the applicant’s innate storytelling abilities to compellingly answer the prompt within the tight word limit.

As I read some of the submissions, I couldn’t help but marvel at the monumental task awaiting the judges: selecting finalists from such a rich tapestry of stories. It’s clear that each business owner would greatly benefit from the grant.

This leads to the pressing question: In a sea of narratives, how does one capture attention? Whether it’s in a grant application or communicating with customers, standing out is crucial. Stay tuned for my insights on how to make people STOP AND PAY ATTENTION to your story!

Transcript: https://joyjoya.com/jewelry-storytelling-tips-jewelry-brands

00:00 Start
3:27 Primary Episode Content
19:01 The Gold Mine

Episode #278 – “The Role of Production in Jewelry Marketing”

Welcome to Episode #278. Today, I’d like to discuss a common challenge many jewelry business owners face when it comes to planning their marketing content. Surprisingly, it’s not about their marketing skills or knowledge, but rather about production; yes, about the actual designing and making of their products.

When we help our clients organize their content calendars, typically looking six months ahead, we sometimes hit a roadblock: not knowing the production schedule. Together, between us and the business owner, we have no shortage of good and interesting ideas. But if the production calendar hasn’t been fleshed out, we can’t plan marketing effectively.

I understand that production can be complicated, especially if you’re not making everything yourself. Even if you are, relying on suppliers and delivery times can be tricky. But even business owners who handle everything sometimes struggle to plan ahead because they prioritize creativity over sticking to a schedule.

While being creative is amazing and important, it’s important to realize that running a solid business powered by effective marketing needs some insight into production. Without it, planning can really become chaotic, which isn’t ideal for running a jewelry business.

So, how can you make sure your production and marketing align better? Stay tuned for some advice.

Transcript: https://joyjoya.com/production-jewelry-marketing

00:00 Start
3:36 Primary Episode Content
19:41 The Gold Mine