Visit https://joyjoya.com/jump for all the details.

In this episode, I’m going to explain to you how you can be a better brand storyteller for your jewelry business. In episode #226, I introduced you to branding for jewelry businesses – why it matters now more than ever, how you can build a legacy brand, and more. I mentioned that having a strong brand has so much to do with inspiring emotion in your target customers – connecting with them beyond the superficial and building an enduring bond.

So how do you not only evoke emotion but also keep someone interested for the long term? Storytelling is the key. Keep listening or watching for:
– Why are stories so powerful?
– What are the opportunities in storytelling for jewelry brands?
– What shapes do stories take?
– And how can you be a better storyteller, no matter what kind of resources you have?

If you didn’t already listen to episode #225, you should know that I debuted an exciting new direction for the podcast as well as a new FREE program that will help you kickoff 2023 with all the resources you’ll need to make this a banner year. Check out #225 here: https://joyjoya.com/jewelry-marketing-jumpstart-2023

To give you a brief recap before we jump in, from now through early July of this year, I’ll be rolling out a free (yes FREE) six-month, podcast-guided program called “Jewelry Marketing Jumpstart” which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump

News Articles:

Vrai Ramps Omnichannel Approach Amid Surging Demand for Lab-Grown Diamonds
https://www.pymnts.com/news/retail/2023/digital-first-lab-grown-diamond-retailer-vrai-brings-brand-to-bergdorf-saks-and-beyond/
Gen Z is driving luxury sales as wealthy shoppers get younger
https://www.cnbc.com/2023/01/17/gen-z-is-driving-luxury-sales-as-wealthy-shoppers-get-younger.html
How Cartier’s New Vintage Program Restores (and Resells) Coveted Watches and Jewelry
https://robbreport.com/style/jewelry/cartier-vintage-program-1234797616/

Other links from this episode:
Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump
Alex Monroe Jewellery – https://www.alexmonroe.com/

Transcript: https://joyjoya.com/jewelry-storytelling

00:00 – Start
3:34 – Primary Episode Content
17:49 – Jewelry Brand Case Study
23:33 – The Gold Mine
32:06 – Jewelry and Marketing News Articles

Visit https://joyjoya.com/jump for all the details.

In this episode, I’m talking about branding. What’s a brand, really? Why’s brand identity so important in 2023 and beyond? It’s time to get your jewelry brand in tip-top shape, so you can compete in the marketplace and attract your best-fit customers.

If you didn’t already listen to episode #225, you should know that I debuted an exciting new direction for the podcast as well as a new FREE program that will help you kickoff 2023 with all the resources you’ll need to make this a banner year. Check out #225 here: https://joyjoya.com/jewelry-marketing-jumpstart-2023

To give you a brief recap before we jump in, from now through early July of this year, I’ll be rolling out a free (yes FREE) six-month, podcast-guided program called “Jewelry Marketing Jumpstart” which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump

News Articles:

Win $1,500 to Go on 15 First Dates
https://www.shaneco.com/theloupe/articles-and-news/win-1500-for-15-first-dates/
How Susan Korn of Susan Alexandra Built a Brand That Sparks Joy
https://www.whowhatwear.com/second-life-podcast-susan-alexandra/slide2
6 Mindsets Every Entrepreneur Must Adopt to Maximize the Power of Marketing Psychology
https://www.entrepreneur.com/growing-a-business/6-mindsets-you-need-to-adopt-to-reach-your-marketing-goals/440913

Other links from this episode:
Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump
Catbird – https://www.catbirdnyc.com/
“Making Yourself Proud, Happy, and Grateful” by Eric Teplitz – https://inspiredlivingblog.wordpress.com/2021/12/27/making-yourself-proud-happy-and-grateful/

Transcript: https://joyjoya.com/branding-jewelry-business

00:00 – Start
3:39 – Primary Episode Content
16:13 – Jewelry Brand Case Study
22:54 – The Gold Mine
26:45 – Jewelry and Marketing News Articles

Visit https://joyjoya.com/jump for all the details.

In this episode, I’m debuting an exciting new direction for the podcast as well as a new FREE program that will help you kickoff 2023 with all the resources you’ll need to make this a banner year.

If you’re a fan and follower of this podcast, thanks for returning – you’re likely familiar with my previous format, alternating between interviews and business/marketing tips on Sundays and THE GOLD MINE on Wednesdays. If you’re new, welcome! You’re joining at exactly the perfect time.

From now through early July of this year, I’ll be rolling out a free (yes FREE) six-month, podcast-guided program called “Jewelry Marketing Jumpstart” which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

– I’ll continue doing THE GOLD MINE as well, but it’ll be wrapped into the weekly episodes as a brief segment rather than in individual episodes.
– I’ll also add in interviews as bonus episodes when I meet someone particularly inspiring who I think can offer value to you.
– I’ll still give a news roundup, but it’ll be toward the end of the episode rather than at the beginning – listen through to the end of this one to get the news!

Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump

News Articles:

How Marketers Are Spending Their Money in 2023 (We Asked 8032 Marketers)
https://neilpatel.com/blog/2023-marketing-spend/
How To Reduce E-Commerce Returns After The Holidays With UGC
https://www.forbes.com/sites/forbesagencycouncil/2023/01/05/how-to-reduce-e-commerce-returns-after-the-holidays-with-ugc/
Jewelry Sales Fell 5.4% Over Holiday, Survey Says
https://www.jckonline.com/editorial-article/jewelry-sales-fell-5-4-holiday/

Other links from this episode:
Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump

Transcript: https://joyjoya.com/jewelry-marketing-jumpstart-2023

00:00 – Start
3:35 – Primary Episode Content
7:02 – The Gold Mine
14:59 – Jewelry and Marketing News Articles

You’re checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing – but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry.

If you’re new to this podcast, welcome – you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you’re a return viewer, thanks for following along!

In this week’s episode, I’ll be talking about how to get comfortable with change. I’m not super comfortable with change in my personal life, but for some reason in my professional life I feel very confident about change and welcome it. I guide my clients through change and encourage it. When it’s guided by a strategic decision (of course), I’m not afraid to “blow things up”. As a marketer, I realize that you need to keep trying new things, even when something seems to “work”, especially in our fast-paced digital age. In the next moment, an external circumstance can knock you off your feet, so you need to be nimble always and never complacent.

I’ll be discussing:
Why change is scary for people
How you can get comfortable with change
How you know when you need to make a change

Learn more: https://joyjoya.com

2:19 – Primary Episode Content

In this episode, I’m going to set you up for success by sharing 3 things you MUST do for jewelry marketing success in 2023 and beyond.

Do you struggle with creating a vision for your business, and do you feel overwhelmed by the landscape of the year ahead? This episode will break it all down for you, so when you finish listening or watching, you’ll have clarity in your business and feel empowered to set goals. These three things are:

– Conduct a SWOT analysis
– Set SMART goals based on past performance, the reality of external circumstances, and the vision you have in your imagination
– Throw the checklist out the window

You can also get jewelry marketing predictions by visiting joyjoya.com/2023.

Sparkle Award:
How I Bring In $4.8 Million A Year Selling Jewelry In NYC | On The Side
https://youtu.be/MJuNe5k2xTk

News Articles:

What’s Next 2023 Trend Report
https://newsroom.tiktok.com/en-us/whats-next-2023-trend-report
Research: consumers value fate in marketing narratives
https://hbr.org/2022/12/research-consumers-value-fate-in-marketing-narrative
10 real-world things people have done after watching TikTok videos
https://www.cnbc.com/2022/12/19/how-tiktok-influences-users-to-spend-money.html

Other links from this episode:
Ebook Download – joyjoya.com/2023

Transcript: https://joyjoya.com/jewelry-marketing-success-2023

00:00 – Start
2:11 – Sparkle Award
4:44 – Jewelry and Marketing News Articles
13:20 – Primary Episode Content