Episode #251 – “Wrapping Up Jewelry Marketing Jumpstart – What’s Next?”

To learn more about “Jewelry Marketing Jumpstart”, visit https://joyjoya.com/jump for all the details.

Welcome to Episode #251. It’s the grand finale of the Jewelry Marketing Jumpstart journey! Can you believe it all started back with episode #225 in mid-January of this year? Time flies when we’re having fun, right?

But no worries, my gem-loving friends, the podcast isn’t going anywhere! We’re just wrapping up this incredible chapter, this six-month season of pure marketing magic. So, let’s take a moment to walk down memory lane and do a quick recap of all the glittering gems we’ve uncovered together during the Jewelry Marketing Jumpstart program.

And hold on tight, because after this, we’ve got:
– A sparkling lineup of new content and adventures awaiting you. I’ll spill the diamonds on what’s coming up next, so you won’t want to miss that!
– Our regular fan-favorite segments – the dazzling case study, Gold Mine, plus the hottest news articles in the jewelry industry, because staying in the loop is always a gem-worthy goal.

Access to the free Jewelry Marketing Jumpstart program is wrapping up Friday, August 4th Anyone who signs up before it ends will continue to have access to the PDF worksheet downloads, but we’ll be closing off new signups. If you want to sign up for the podcast-guided program, visit JoyJoya.com/JUMP while you still can!

Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump

News Articles:
Instagram Adds Improved Reels Template Options to Provide Creative inspiration
https://www.socialmediatoday.com/news/instagram-adds-improved-reels-template-options-provide-creative-inspiration/688313/
Zales, Rocksbox partner on jewelry rental
https://www.retaildive.com/news/zales-rocksbox-fine-jewelry-rental/688344/
Can Mystery Boxes Save Fashion Retail?
https://www.gq.com/story/essx-nyc-store-opening-scarce-box

Other links from this episode:
CLAIRE’S INTRODUCES A NEW IMAGE AND ATTITUDE FOR ITS INDUSTRY-LEADING PIERCING BUSINESS
https://www.prnewswire.com/news-releases/claires-introduces-a-new-image-and-attitude-for-its-industry-leading-piercing-business-301876208.html

Transcript: https://joyjoya.com/wrapping-up-jewelry-marketing-jumpstart

00:00 Start
3:22 Primary Episode Content
18:39 Content Case Study
22:37 The Gold Mine
27:56 Jewelry Marketing News Roundup

Episode #250 – “Tips for Using AI Tools in Jewelry Marketing”

To learn more about “Jewelry Marketing Jumpstart”, visit https://joyjoya.com/jump for all the details.

Welcome to Episode #250. In this week’s episode, we’re diving headfirst into a topic that has been slowly but surely changing the game. We’re talking about how Artificial Intelligence or AI can be your secret weapon in streamlining your content creation. Whether it’s for your website, your email marketing campaigns, or your social media platforms, AI has got you covered.

Now, throughout the year, I’ve been sprinkling some tidbits about AI tools like ChatGPT in our conversations. I’ve given you a glimpse of how these tools can work behind the scenes, helping you supercharge your jewelry marketing efforts. But, for this episode, we’re throwing the spotlight entirely on this fascinating world. Today, we’re dedicating 100% of our time to unwrap the power of AI in content creation.

This one’s about exploring new paths, embracing technological advancements, and empowering yourselves.

I’ll be covering:
– What is ChatGPT?
– What are the general best practices and tips for using it?
– What are some of my favorite use cases of ChatGPT for social media marketing, email marketing, and website content creation?

From now through early July of this year, you can join a FREE six-month, podcast-guided program called “Jewelry Marketing Jumpstart” which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump

News Articles:
Lush Cosmetics Left Most Social Platforms Two Years Ago. How’s That Going?
https://www.allure.com/story/lush-cosmetics-no-facebook-instagram
Meta Threads engagement has dropped off since red-hot debut, tracking firms say
https://www.cnbc.com/2023/07/13/meta-threads-engagement-has-dropped-off-sensor-tower-similarweb.html
Don’t ask for reviews too soon
https://ariyh.beehiiv.com/p/when-to-ask-for-reviews

Other links from this episode:

Shane Co. Asks Customers to Share Jewelry Memories in Made to Shine Campaign
https://www.jckonline.com/editorial-article/shane-made-to-shine-campaign/

Transcript: https://joyjoya.com/chatgpt-jewelry-marketing

00:00 Start
3:38 Primary Episode Content
25:36 Content Case Study
29:00 The Gold Mine
32:24 Jewelry Marketing News Roundup

Episode #249 – “Improve Your Jewelry Brand’s Social Media Presence”

To learn more about “Jewelry Marketing Jumpstart”, visit https://joyjoya.com/jump for all the details.

Welcome to Episode #249. In this episode, we’re closing out our mini-series on social media marketing and diving into an essential aspect of any digital marketing strategy—assessing the performance of your social media efforts.

If you’re like most jewelry entrepreneurs, then social media has become an integral part of your jewelry business, but how do you know if your efforts are paying off? We’ll explore various methods and metrics to help you measure jewelry marketing success and progress on social media.

It’s time to move beyond just counting likes and followers and truly understand the impact your marketing efforts are making.

I’ll be covering:
– How to audit your social media marketing presence to identify your strengths, weaknesses, opportunities, and threats. Additionally, we’ll dive into the importance of setting realistic goals and benchmarks for your social media marketing.
– Which key performance indicators (KPIs) can provide valuable insights into your social media performance. From engagement rates and reach to click-through rates and conversions, we’ll break down these metrics and explain how they relate to your overall marketing goals.
– Why qualitative measures and feedback from your audience are also important in gauging the effectiveness of your social media campaigns. After all, building strong connections and fostering genuine engagement with your followers is just as important as the numbers on your analytics dashboard.

From now through early July of this year, you can join a FREE six-month, podcast-guided program called “Jewelry Marketing Jumpstart” which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump

News Articles:
Meta Launches Threads, Provides Insights into Coming Elements
https://www.socialmediatoday.com/news/meta-launches-threads-provides-insights-coming-elements/685104/
3 Store Event Themes That Are Sure to Create a Sense of Community
https://www.giftsanddec.com/business-news/3-store-event-themes-that-are-sure-to-create-a-sense-of-community/
Tools for SEO Email Alerts
https://www.practicalecommerce.com/tools-for-seo-email-alerts

Other links from this episode:

Aurate “SUMMER. BLACK. FRIDAY. IS. HERE.”
https://drive.google.com/drive/folders/1mtUqhS8n2ZkLes4DUGl1pQxhwyZmTYfW?usp=sharing

Transcript: https://joyjoya.com/jewelry-social-media-audit

00:00 Start
3:34 Primary Episode Content
24:22 Content Case Study
30:28 The Gold Mine
34:22 Jewelry Marketing News Roundup

Episode #248 – “Tips for Jewelry Marketing on Instagram, Facebook, Pinterest, and TikTok”

To learn more about “Jewelry Marketing Jumpstart”, visit https://joyjoya.com/jump for all the details.

Welcome to Episode #248. We’re continuing our mini social media marketing series and building upon the previous episode, when I gave you the lowdown on the four most relevant social media platforms for jewelry brands today: Instagram, Facebook, Pinterest, and TikTok.

Now that you’re familiar with these platforms and have an idea of the people who use them, you’re probably wondering how to get the best results. Here’s the thing: you don’t have to be on all four platforms to succeed.

Instead, it’s important to choose wisely based on your target customer, your available resources for content creation, and which platform aligns best with your business goals right now.

I’ll be covering:
– Tips and best practices for each of the four platforms.
– Some insider secrets that are often overlooked but can make a big difference.
– Setting realistic expectations so you know what to aim for.

From now through early July of this year, you can join a FREE six-month, podcast-guided program called “Jewelry Marketing Jumpstart” which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.

Sign Up for Jewelry Marketing Jumpstart – https://joyjoya.com/jump

News Articles:
Email Welcome Pages Drive More Sales
https://www.practicalecommerce.com/an-email-welcome-page-drives-more-sales
4 Ways Anthropologie is Building Brand Loyalty While Acquiring New, Younger Customers
https://www.retailtouchpoints.com/topics/loyalty/anthropologie-brand-loyalty-acquisition
Alt-Commerce: The Future of Consumer Buying and Selling
https://multichannelmerchant.com/ecommerce/alt-commerce-the-future-of-consumer-buying-and-selling/

Other links from this episode:

Bryan Anthonys “Be Your Own Kind of Beautiful”
https://www.bryananthonys.com/collections/be-your-own-kind-of-beautiful
https://drive.google.com/file/d/1WhYBUli7v2FXLrDhtqfjo3iuxuNHHr7S/view?usp=sharing

Transcript: https://joyjoya.com/social-media-tips-jewelry

00:00 Start
3:23 Primary Episode Content
26:45 Content Case Study
30:28 The Gold Mine
37:50 Jewelry Marketing News Roundup

BONUS EPISODE – “Sign Up for “Jewelry Marketing Jumpstart” Before Access Ends!”

Links and Info From This Episode:

“Jewelry Marketing Jumpstart” – https://joyjoya.com/jump

Hi, my Sparklers! I just wanted to release a short but sweet bonus episode during the Fourth of July holiday in the US, since I’m taking this week off the podcast. I’m sharing a few announcements and reminders in this episode and then I’ll be back with a new regular episode about social media marketing next week.

Jewelry Marketing Jumpstart

The free Jewelry Marketing Jumpstart program on this podcast will be coming to a close soon, with the last installment on July 30th! Don’t worry, the podcast isn’t ending; we’ll just be switching to a new format with some very very exciting new content coming for the second half of the year.

Jewelry Marketing Jumpstart is a free, podcast-guided program that I started at the beginning of this year. I do want to let you know that when I finish in July, no one new will be able to sign up, so if you haven’t already signed up, you’re coming close to your last chance!

Existing members will still be able to access all the content, but it will be closed to new members. When you sign up for the free program by visiting JoyJoya.com/JUMP, you’ll get access to supplemental PDF worksheets that correspond with the information in all the episodes this year so far. It’s a step-wise approach, so I’m guiding you from beginning to end. The worksheets also include bonus resources like templates, screenshare videos, and more.

If you haven’t already signed up at https://joyjoya.com/JUMP, then I highly recommend you stop waiting and sign up now. Again, no one new will be able to sign up after the program finishes in just a few weeks. Don’t miss your opportunity!

Jewelry Marketing Grant

I also want to thank everyone who applied for the Joy Joya Jewelry Marketing Grant. The winner has been chosen, and this brand will be joining me every week on the podcast to document their journey.

They’re getting six months of FREE digital marketing services worth $12,000 to one lucky jewelry brand! They will also have the opportunity to share their business and marketing journey with our Joy Joya Podcast listeners and be spotlighted as our best case study yet.

I’m so so so excited to take this business on a journey with Joy Joya, and I’m excited for you listeners and viewers to be privy to all the behind-the-scenes of marketing that we typically do with clients. I think it’s going to be a wild and fun ride for everyone.

See Me and Liz in NYC!

Are you located in NYC, or will you be at NYC market week in mid-August? I want to meet you in person! For our Success With Jewelry podcast, Liz Kantner and I are hosting a casual, open meetup at The Press Lounge on August 15th. I’ll share more details once the date approaches, but I just wanted to give you an opportunity to save the date!

Did you have any questions about anything I mentioned? You can always email me Laryssa at laryssa@joyjoya.com or leave me a comment on YouTube – I respond to every comment!

If you loved this podcast, please share it with a friend who’d appreciate it. And don’t forget to subscribe as well as leave a review on Apple Podcasts.

If you’re completely new to digital marketing, then you’ll want to purchase and read a copy of my book JEWELRY MARKETING JOY. Visit https://joyjoya.com/book for more information.

Thanks for tuning in, and stay sparkling!

00:00 – Start
0:19 – Jewelry Marketing Jumpstart
1:57 – Jewelry Marketing Grant
3:00 – See Me and Liz in NYC!