In this episode of the podcast, I share my SECOND interview with Tracy Matthews, who previously joined me on episode #77. Not only does Tracy run a successful jewelry brand, but she’s also the Chief Visionary Officer of Flourish & Thrive Academy, which helps other jewelry business owners launch, grow, and scale profitable businesses. She’s the host of the top-rated Thrive by Design Podcast and NOW Tracy is also a published author – her book “The Desired Brand Effect: Stand Out in a Saturated Marketing With a Timeless Jewelry Brand” will officially be available to purchase on November 9th, just a few days after this episode gets published.

I had the amazing opportunity to get an early press copy of the book, and I just finished reading it last week. I have to say, I’m super impressed! As a writer and author myself, I know how seriously difficult it is to write and publish a book. The Desired Brand Effect took Tracy about two years to write and took an amazing amount of effort from both her team and community to get the book in print. I’m super excited for Tracy and hope you’ll also get a copy of her book, which jewelry designer Jennifer Dawes says “is like a Masters Program for your jewelry business.” Watch now.

In this episode, I share five tips for how you can get more comfortable with video marketing for your jewelry brand. If you heavily utilize Instagram as a social media marketing tool, then you know how important it is to share video content. Earlier this year, Adam Mosseri, the head of Instagram, said the company is looking to lean into entertainment and video after seeing the success of competitors like TikTok and YouTube. If you’re not already utilizing video, then you’re falling behind. Watch now.

In this episode, I discuss the 7 “P’s” of jewelry marketing and why you need to not only familiarize yourself with them but also use them to regularly reevaluate your jewelry marketing strategy and your business processes. If you’re stuck in a rut with your sales, or you’re struggling to reach and/or convert customers in your target market, then making small adjustments to any one or more of the 7 “P’s” may give you the boost you need to see improvements. Watch now.

In this episode, I share my interview with Shayne McCoy Hollander. Like my guest Jeff in the previous episode #145, I first met today’s guest at this year’s JCK Las Vegas show when I was on a panel about the topic of “The Fringe of Marketing and Branding” with Shayne, former Joy Joya podcast guest Jen Cullen Williams, and Ben Smithee of The Smithee Group. It was a super fun panel, and I really loved hearing Shayne’s insights about the topic.

Shayne is an experienced social media and digital marketing consultant and the founder of Straight Up Social, a boutique social media and digital marketing agency specializing in social media strategy, email marketing, website design, and SEO. She offers luxury brands and the jewelry industry a straightforward and structured approach to digitally reaching and engaging consumers. For nearly a decade, Shayne has managed the global social media for large corporate and non-profit brands such as the Gemological Institute of America (GIA). You can find her social media tips and tricks featured in trade publications such as National Jeweler, InStore Magazine and JCK Online.

In this episode, Shayne and I discuss the state of social media marketing for the jewelry industry today. How can jewelry brands navigate all the rapid changes and still reach their target customers? How can influencer marketing and paid advertising integrate with a comprehensive social media strategy? We cover it all. I know it’s a topic that frustrates many, and I hope that Shayne and I can clarify a few things for you. I hope you’ll watch!

In this episode of the podcast, I share my interview with Jeff Fromm. I first met Jeff after I saw him speak at this year’s JCK Las Vegas show on the topic of “The Purpose Advantage”, which also happens to be the title of his latest book.

Jeff has built a reputation for himself as the “Millennial and Gen Z Marketing Guy”, and he’s traveled the world sharing his insights and research on how these two generations impact the direction of the marketplace and how brands can reach them. Through a partnership with the Boston Consulting Group, he led the first public study of Millennials in 2010. He’s the president of Futurecast, a forwardthinking trends consultancy, and a partner at Barkley, a creative idea company. He’s also a regular contributor to Forbes.

I was particularly interested in the insights Jeff shares in his 2019 book “The Purpose Advantage”, which explains how brands can be more “purpose-driven” and why that matters in today’s marketplace. In this episode, we’ll talk about the meaning of purpose and about how jewelry brands can leverage purpose to stand out in a crowd. Watch now.

In this episode, I share 10 of my favorite positive jewelry marketing habits. I really like this quote by self-development expert Brian Tracy. He says “Successful people are simply those with successful habits.” I believe that success in marketing is all about consistency and showing up again and again in a strategic way to engage with your target customers, even when you don’t feel like it and even when you feel discouraged. That means leaning into positive habits that you know will eventually make a difference for your business. So what are those positive marketing habits? Keep watching for my top picks.

In this episode of the podcast, I share 10 of the top jewelry marketing money wasters, so you can avoid making the same mistakes that I see some jewelry brands make when it comes to their marketing budgets. You may be surprised by the things that are wasting your money, and my tips will probably save you from wasting money in the future. Definitely watch this episode and share with your jewelry-industry friends!

In this video, I share my interview with Amy Elliott, Contributing Editor for JCK and writer of the JCK blog All That Glitters. I chat with Amy all about the trends she noticed at JCK Las Vegas 2021, where I had the chance to meet her in person for the first time. Amy is a writer, editor and brand storyteller who specializes in fine jewelry and fashion, and she’s a former staff editor at The Knot, Bridal Guide, Brides Local Magazines + Brides.com and Lucky. She was also the Engagement Rings Expert for About.com, so she knows a ton about the bridal jewelry industry even though she gets tired of talking about it, according to her. I’m so excited to share this conversation with you.

In this video, I share my thoughts and reflections about JCK Las Vegas 2021, including industry trends and insights. If you didn’t get a chance to attend this year’s show, then you’ll definitely want to listen to the scoop. Even if you did attend, you’ll still want to listen to see if you agree with my takeaways – I’d love to hear about your experience as well! Leave a comment below.

In this video, I discuss SMS or mobile marketing for jewelry brands. SMS marketing basically refers to text-message marketing, which means you send texts to your customers in conjunction with email marketing or in lieu of email marketing.

Did you know that only 39% of businesses are taking advantage of SMS marketing? And only 13% of businesses allow for customers to respond to their SMS marketing messages. However, on the other end of that, 64% of consumers think businesses should contact them via SMS more often, and 50% of consumers say they would opt into an SMS loyalty program if they were offered flash sales, deals, or coupons in return.

Watch to learn more about this form of digital marketing.