Month: June 2022

Interview With Jeff Mason, Jewelry Photographer

In this episode, I share my interview with Jeff Mason, a photographer and gemologist specializing in product and jewelry photography. With 20 years of industry experience, he brings his knowledge of gemstones and passion for photography together to best represent your jewelry and brand image. Jewelry photography is one of the top requested topics I’ve gotten from listeners and viewers, so I’m very excited to share this episode with you.

Jeff and I chat about things like:
– The most important qualities of an effective jewelry product photo
– Tips for representing the personality of jewelry or gemstones in photography
– Overcoming the challenges of photographing jewelry
– What a jewelry brand should look for when hiring a product photographer and how to know you’re hiring the right person as well as how much you can expect to pay

Links mentioned in this episode:
Transcript: https://joyjoya.com/interview-jeff-mason-jewelry-photography
Sparkle Award: https://sparkleaward.com
Koehn & Koehn Jewelers: https://www.koehnjewelry.com
Jeff Mason Photography: https://www.jeffmasonimages.com

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Top Industry Trends from JCK 2022

In this episode, I share a post-JCK, mid-year trends report based on what I observed in Vegas this year. I had such a great time at the show, meeting virtual friends in person, seeing how brands have grown and evolved (even from last year’s JCK), being overwhelmed by the sheer number of people and exhibitors – and I can’t wait to share my insights and takeaways with you.

Links mentioned in this episode:
Transcript: https://joyjoya.com/jewelry-industry-trends-jck-2022
Sparkle Award: https://sparkleaward.com
Casual Carats: https://casualcarats.com/
Cameo: https://www.cameo.com
Greenland Ruby x Reena Ahluwalia: https://www.greenlandruby.gl
Debra Navarro Jewelry: https://debranavarro.com
Rahaminov: https://rahaminov.com

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Interview With Monica Stephenson, Founder of ANZA Gems

In this episode, I share my interview with Monica Stephenson, founder of ANZA Gems. She started her company in 2015 with the mission of improving the lives of artisanal gemstone miners and helping East Africans participate more fully in the global gemstone trade.

They buy gemstone rough directly in East Africa and support individuals all along the supply chain by paying fair prices to miners and dealers, and use artisan cutters to facet one-of-a-kind spectacular gemstones for the wholesale trade, with a percentage of sales going to educational and entrepreneurial initiatives in the regions where they buy.

Monica also co-founded Moyo Gems as a collaboration between international traders, NGO Pact, NGO Tanzania Women Miners Assoc, and Everledger (Blockchain platform) to bring the gemstones of the women miners of Tanga, Tanzania to market.

If you didn’t think she was busy enough, she’s also:
The current Board president of Ethical Metalsmiths
On the international board of WJA
On the Board of Gem Legacy
On the advisory board of Black in Jewelry Coalition

Let me tell you – this woman’s a powerhouse!

Links mentioned in this episode:
Sparkle Award: https://sparkleaward.com
Gucci x Oura: https://www.gucci.com/us/en/st/capsule/gucci-x-oura
ANZA Gems: https://www.anzagems.com
Moyo Gems: https://moyogems.com
Ethical Metalsmiths: https://ethicalmetalsmiths.org/board-advisors/monica-stephenson
WJA: https://www.womensjewelryassociation.com/boardstaff
Gem Legacy: https://gemlegacy.org/our-team/
Black in Jewelry Coalition https://blackinjewelry.org/
Transcript: https://joyjoya.com/interview-monica-stephenson

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5 AI-Powered Tools to Support Jewelry Marketing

In this episode, I share five valuable AI-powered tools that can support you with jewelry marketing. Do you feel intimidated by the term AI? Are you convinced that AI or artificial intelligence is only reserved for the Silicon Valley types? Then you’ll be surprised to know that AI can help you save time and energy in marketing, so you can focus on other areas of your business. Why do everything manually when you can automate?

Links mentioned in this episode:
Sparkle Award: https://sparkleaward.com
Greenland Ruby: https://www.greenlandruby.gl/greenland-ruby-enters-metaverse-ruby-nft/#enternow
Transcript: https://joyjoya.com/ai-tools-jewelry-marketing

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