How to Add Depth to Jewelry Marketing Content

Episode #288 – “How to Add Depth to Jewelry Marketing Content”

Welcome to Episode #288. In today’s episode, I want to dive deeper into how you can transcend mere surface-level content, which is crucial in a world increasingly dominated by AI in content creation and marketing. While AI is a fantastic tool for brainstorming and drafting, it’s not meant to replace your unique voice or the distinctive persona of your brand.

Simply using AI-generated content won’t resonate with your audience or showcase you in the best light. Even adopting a generic idea from AI or the internet, without infusing it with your unique flair, will lack excitement and shareability.

Often, when brainstorming for clients, particularly for blog posts, we start with basic jewelry topics, like “How to Layer Necklaces.” Sometimes there’s resistance because the topic feels overdone. But let’s face it—everything has been done. It’s nearly impossible to be wholly original these days.

The aim isn’t to invent something unprecedented but to tell a story in a way that resonates widely yet could only be told by you, in your unique, original style. Sure, a thousand people might have tips on layering necklaces, but none of them are you or run your business. The real challenge is, how do you fully and authentically express yourself?

In this episode, I’ll explore how you can truly be yourself in your content, unapologetically, even when discussing topics that have been covered time and again.


00:00 Start
3:38 Primary Episode Content
14:13 The Gold Mine