In this episode, I share five reasons why your jewelry marketing data may be incorrect or steering you in the wrong direction – and what you can do about it. Links mentioned in this episode: Transcript: Sparkle Award: Tiffany’s custom boxes:
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In this episode, I share my interview with Sophie Simon, founder and CEO of Tsubaa Gems. Sophie’s a master at colored gemstones, and her passion for them shines and sparkles. She’s also extremely experienced in many different facets of the jewelry…
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In this episode, I give a crash course in search engine keywords for search engine optimization or SEO. What are they, why do they matter, what role should they play in your comprehensive digital marketing strategy, how can you optimize for them,…
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In this episode, I share my interview with Jessica Totillo Coster, founder of Ecommerce Badassery. Jessica’s an ecommerce and email marketing strategist for boutique owners and product entrepreneurs. She uses data and experience to help her clients…
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In this episode, I share 10 tips for sending better Welcome emails. What’s a Welcome email, and why does it play such a vital role in a comprehensive digital marketing strategy? If you don’t already have a Welcome email or series, then I highly…
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I share my interview with jewelry marketer Liz Kantner. It will be the second time Liz will be joining me on the podcast (episode #92 is our first interview), and today we’re also going to be sharing a very exciting announcement about a collaboration…
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In this episode, I explain why you should consider using YouTube as part of your jewelry marketing strategy and also five tips for doing it effectively. If you’re optimizing your videos and being smart and strategic about choosing which content…
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In this episode, I share my own recording of a presentation I recently gave for the annual Jewelry Ecomm Conference. The topic of the presentation is “How to Have More Fun With Jewelry Marketing”. I feel pretty passionate about this particular topic…
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In this episode, I share my interview with Anna Samsonova, an independent jewelry consultant and founder of Samsonova Consulting. With 17 years in the jewelry industry, she supports her clients with a big-picture outlook and offers jewelry consulting…
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In this episode, I offer five tips for instantly upgrading your email marketing. Email marketing for jewelry brands can be complex, and optimizing an email marketing strategy can take a lot of time and testing. However, there’s always something that…
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Through this podcast, host Laryssa Wirstiuk aims to empower and inspire jewelry entrepreneurs and professionals, so they can thrive while adding more beauty to the world. She’s passionate about digital marketing for jewelry brands, and she’s excited to share her passion with you. And, as we all know, JEWELRY IS JOY, so Laryssa will gladly seize any opportunity to talk about it.
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