How to Inspire Your Jewelry Customers to Return Again and Again

Episode #289 – “How to Inspire Your Jewelry Customers to Return Again and Again”

Welcome to Episode #289. In today’s episode, I want to talk about how you can get your customers to love your jewelry business – and come back again and again.

In the worlds of business and marketing, trends come and go, but one timeless truth remains: retaining customers is super important and will save you on marketing costs in the long run. Marketing thought leader Neil Patel shared this: “Customer retention is seven times more cost-effective compared to customer acquisition.”

This simple yet profound insight underscores a fundamental principle that lies at the heart of every successful jewelry business: the enduring value of cultivating and nurturing lasting relationships with our customers.

Back in 2013, ecommerce businesses were forking out $9, on average, to acquire a fresh-faced customer. Fast forward to the present day, and that figure has ballooned to a staggering $29—a staggering 222% increase. It just makes monetary sense to keep the customers who already like, know, and trust you coming back for more.

In this episode, I’ll be talking more about why returning customers need to be your loyal advocates and partners, how to find out how many customers are actually coming back for more, and the tactics you can use to keep them engaged.


00:00 Start
3:05 Primary Episode Content
19:06 The Gold Mine