In this episode, I share my interview with Wendy Pease, an expert in global marketing and entering new marketplaces abroad. Wendy is the owner and president of Rapport International, a translation and interpretation services company that specializes…

In this episode, I share 10 outdated social media marketing tips for jewelry brands because the world of social media is constantly evolving, and if you don’t have someone like me in your corner day-in-and-day-out, it can be very hard to keep up with…

In this episode, I answer the question, “What is social listening?”. All jewelry brands need to know about social listening – not only about what it is but also about how they can best leverage it for their brands. So listen to this episode to learn…

In this episode, I discuss all the ways that micromanaging is hurting your marketing efforts – AND what you can do about it. WAIT! Before you ignore this episode because you think, “Oh, I don’t micromanage, and this doesn’t apply to me”, hear me out!…

In this episode, I share my predictions about jewelry marketing trends for 2022. Where should you be focusing your time and attention? Which marketing platforms will be most important this year? What will customers want from your brand, and how should…

I share some specific guidance about how you can set goals for your jewelry brand in 2022. As you probably know, if you don’t set clear goals for your business, then you won’t be able to see the way ahead – both for the short term and the long term….

The focus of today’s episode is all about how you can create a virtual “holiday window display” even if you don’t have a brick-and-mortar jewelry store. Or, if you do have a brick-and-mortar store, and you want to reach customers outside of your…

In this episode, I share five tips for hiring a freelancer on sites like Fiverr or Upwork. These two platforms are freelancer marketplaces, so anyone can search them for skilled individuals who can execute a specific one-time task or an ongoing…

I share five tips for retaining all the new customers you get from your amazing holiday marketing efforts. The holiday season is an excellent time to focus on customer acquisition efforts because consumers are in the mindset to shop – and they’re…

In this episode, I share my interview with Benjamin Smithee, CEO of The Smithee Group, a digital growth agency that’s been empowering entrepreneurs and businesses to dream bigger and achieve multi-generational integrity since 2015. He’s consulted some…