You may have heard the phrase “You have to spend money to make money”, and that definitely applies to jewelry brands that want to increase market share and remain competitive in their respective categories. How much should you be spending on…

Jewelry entrepreneurs often use the terms “marketing strategy” and “marketing plan” interchangeably. However, the two things are not the same, and you actually need both for your jewelry business. In this podcast episode, we’ll discuss how…

In “Jewelry Marketing in the Time of Coronavirus“ (episode 72), we discussed the importance of multichannel and omnichannel for jewelry brands. However, we haven’t really explored these two sales models in detail, and we never really explained…

Have you ever used a funnel to transfer a large amount of liquid to a container with a narrow opening? You can probably imagine how a funnel is shaped, with a wide top and a graduated, triangular shape that leads to a small spout. Did you know that a…

In my experience speaking to jewelry entrepreneurs, I find there’s a lot of confusion about the terms “marketing”, “public relations”, and “sales”, which are sometimes used interchangeably. Though these business functions often support…

We interview Sneh Parmar, the CEO and co-founder of Lucky Labs. Unlike most guests on this podcast, Sneh is not part of the jewelry industry. However, the Lucky Moments platform that Sneh has developed through his company could potentially help…

If you’re not spending more time, energy, effort, and money on your jewelry product pages than you are on basically every other part of your ecommerce website, you could be sabotaging your conversion rate. Yes, product pages are more important than…

After reading a recent article from Business of Fashion titled “Now’s the Time for Brand Founders to Speak Up. Here’s How.”, we were inspired to consider how jewelry founders can be the faces of their brands. Especially this year, when consumers…

In our recent episode “Jewelry Marketing for a Post-COVID-19 Future”, we emphasized the fact that customer experience will need to remain at the center of all your jewelry marketing efforts in 2020 and for the foreseeable future. One of the most…