According to data from Campaign Monitor, more than 116 million emails get sent on Black Friday alone. Can you remember Black Friday 2019 and how many emails you received from brands you follow? Today’s consumers are bombarded by emails not only on Black Friday but every day. Even if you’re not planning to participate in traditional Black Friday and Cyber Monday promotions this year, you’re still going to need to differentiate yourself through email.

Did you know that nearly 50% of subscribers decide to open a message based on the subject line (https://optinmonster.com/101-email-subject-lines-your-subscribers-cant-resist/)? The first step to getting a subscriber to read your email is to get that subscriber to open your email. Otherwise, nothing else matters: forget your amazing coupon code and say goodbye to the time you spent crafting amazing copywriting and calls to action. Arguably, your subject line matters more than any other aspect of your email campaign.

Watch this episode to discover how to write the best subject lines ever.

In celebration of the Halloween holiday, I’m shocking you with something spooky: the worst jewelry marketing vampires of all. They drain you of all your time and money, even when you think you’re doing all the right things with your marketing. These vampires can eventually make you lose faith in marketing, so you think twice before trying new marketing initiatives in the future.

Once you’re aware of these vampires and know how to identify their energy-sucking power, you can take steps to avoid them and use your marketing budget and your time more efficiently. You won’t need garlic or a wooden stake, but you will need a vision and a plan. You’ll also need the confidence and fortitude to stand up to them as you face all the challenges associated with growing your jewelry business.

Not only have I reached a very important milestone in my podcasting journey, but I’m also officially publishing Jewelry Marketing Joy. I’m excited to celebrate 100 episodes of the Joy Joya Jewelry Marketing Podcast and the launch of my book, which is the first-of-its-kind resource for the industry.

Jewelry Marketing Joy includes more than 300 pages of comprehensive knowledge and wisdom about marketing your jewelry brand. Whether you’re a beginner, or you’ve been running your jewelry business for decades, you’ll definitely benefit from the information in this book. I’ve been working on this project all year, and some of the content has even been pulled from work I’ve done over the past few years – you can’t even imagine how excited I am to share it with you!

Visit JewelryMarketingJoy.com for more information.

I interview Arthur Root, the co-founder and CEO of Nostra, a startup that has created an innovative new ecommerce tool for brands that want to provide their customers with more personalized shopping experiences.

Developed by Italian economist Vilfredo Pareto in the early 1900s, the Pareto principle, or “the 80-20 rule”, states that approximately 80% of the results come from 20% of the causes or efforts.

Did you know that the Pareto principle has a place in jewelry marketing? When it comes to marketing, a common trend among many jewelry businesses is that 80% of revenue will actually only come from 20% of customers because that minority consists of the best and most loyal customers who buy frequently. Do you find that’s true with your business? Watch this video to learn more.

Given the fact that 2020 has been such a strange and difficult year for many reasons, you probably can’t even imagine the holiday season at this point. Alternatively, you may actually be looking forward to the holidays, since you feel confident that you’ll be able to make up for any sales you lost in March and April, when COVID-19 was at its peak in the US.

This podcast episode will be released around the first day of fall, so you might be drinking your pumpkin spice latte or, if you’re like me, buying all the fall-scented candles from Home Goods. You may not be ready for candy canes and Santa Claus, but I hope this episode will encourage you to think about holiday planning and why it matters now. Stick with me.

My full-length book JEWELRY MARKETING JOY is now available for pre-order on Amazon. To learn more about the book and to find out how you can get your paperback copy, visit jewelrymarketingjoy.com.

If you collect email addresses on your website or sell anything from your ecommerce storefront, then you have access to sensitive data that your customers would definitely not want exposed. Jewelry businesses of every size – even the small ones – should be actively protecting customer data and addressing their customers’ privacy concerns. No business is immune to data breaches and cyber attacks. Watch this episode for more information.

With my background in creative writing, I personally love writing product descriptions. I find them to be extremely challenging in the best way, not only because the short word count is limiting but also because finding new things to say about jewelry can be difficult (“beautiful” gets old quickly). Watch this episode to discover how to improve your product descriptions, which will enhance the customer experience and help you tell the story of your products.

What are the best practices for homepages, and which features and elements should your homepage definitely include? In this video, we’ll share some best practices and tips. As you think about the following features and elements, remember: the goal is to actually get your customers off your homepage, so they can shop products within your site.