In episode #119 of the podcast, I explain the difference between “brand marketing” and “product marketing” and why the distinction matters so much for jewelry brands. If you want to understand how to truly distinguish yourself from your competition, then you’ll definitely want to listen to this episode.

In episode #118 of the Joy Joya Jewelry Marketing Podcast I answer a listener-submitted question (you can also ask a question at joyjoya.com/ask. The anonymous listener asked, “How can we transition from a traditional brick-and-mortar jewelry store to an ecommerce jewelry brand?” They explained that they’re a small family business and that they’re struggling with the digital transformation. Watch for the answer.

In this episode, I share my interview with Paul Spinak, founder of The Marketing Machine, an innovative and creative marketing agency located in downtown Raleigh NC. Paul is the agency’s creative director, marketing strategist, brand guardian, and sales force all wrapped up in one high-octane package.

Paul and I first bonded over our shared love of branding, and then I found out we had much more in common. We were both born and raised in New Jersey, so he’s basically my brother from another mother.

In this episode, we focus our discussion on two very nebulous topics that confuse many jewelry entrepreneurs – marketing strategy and branding. What in the world do these two terms mean, and how can you wrap your head around them as a small business owner? We’ll answer all those questions in this episode.

In episode #116 of the podcast, I share some of the most common marketing mindset mistakes that I observe day in and day out. In my opinion, marketing is just as much about mindset as it is about the strategies you implement. If you’re able to master mindset and get out of your own way, then you’ll absolutely be able to achieve your dreams. To submit suggestions for future podcast episodes, visit joyjoya.com/ask.

During a Clubhouse chat on February 23, 2021, Laryssa answered jewelry marketing questions live. Watch the video to hear her answers; it’s completely off-the-cuff and unscripted. Visit joyjoya.com/ask to contribute your own questions.

In Episode #115 of the Joy Joya Jewelry Marketing Podcast, I interview Jason Fleagle, a branding and marketing expert who has supported global brands like Abercrombie and Fitch and has worked with prominent figures like Kevin Harrington. He’s currently a consultant and a catalyst success partner for individuals and organizations, coming alongside them, empowering them, and positioning them for growth.

I tap into Jason’s knowledge about content marketing, and we have a great conversation about how jewelry brands can use content to grow organically. If you’d like to ask a question that we can answer for you on a follow-up episode, visit this page: https://joyjoya.com/ask

In Episode #114, I share my own recording of a recent presentation I did about personalization in jewelry marketing. Would you like to discover how personalization can help you improve the customer experience and build stronger customer relationships? If so, then you’ll definitely want to listen to this episode.

In Episode #113 of the Joy Joya Jewelry Marketing Podcast, I interview Derek DeMoro and James Wright, the co-founders of Zigy, which is a social selling solution for the direct-to-consumer channel. As Derek described to me in a blurb about the company, “Zigy is LinkedIn, Instagram, Affiliate Networking, Match.com, Shopify, Tik Tok, a global marketplace and ecommerce analytics all mashed up into a single little app.”

Zigy makes it easy for someone to set up an ecommerce shop quickly or even to integrate an existing ecommerce shop to allow for greater selling possibilities, specifically in the realm of brand ambassador partnerships. Zigy helps brands easily connect with influencers and ambassadors who want to have the power to sell products through their own ecommerce storefronts. It’s also a super powerful content sharing tool. A brand can create content for their ambassadors to post, and the analytics behind it all makes it clear which products, ambassadors, and content are driving sales. Listen for all the details.

In Episode #112 of the Joy Joya Jewelry Marketing Podcast, I interview Jen Cullen Williams, a public relations and brand communications strategist who specializes in working with jewelry and luxury brands. This is the second part of a two-part interview, and you can watch the first part here: https://youtu.be/93tPn8AnM4w.

We discuss topics like the ecommerce trends predicted for 2021, the potential of Pinterest in jewelry marketing, setting realistic expectations for PR, and how to go about optimizing your jewelry ecommerce site. I hope you enjoy listening to this episode as much as I enjoyed chatting with Jen.

In Episode #111 of the Joy Joya Jewelry Marketing Podcast, I interview Jen Cullen Williams, a public relations and brand communications strategist who specializes in working with jewelry and luxury brands. It’s the first interview of 2021, and it’s going to be a two-parter, since my conversation with Jen lasted nearly an hour and a half!

We discuss what makes PR and communications strategy unique from marketing and sales. We also touch upon the tactics that worked well for brands during the 2020 holiday season, and we share some thoughts about effective social media marketing. I hope you enjoy listening to this episode as much as I enjoyed chatting with Jen.