According to data from Campaign Monitor, more than 116 million emails get sent on Black Friday alone. Can you remember Black Friday 2019 and how many emails you received from brands you follow? Today’s consumers are bombarded by emails not only on Black Friday but every day. Even if you’re not planning to participate in traditional Black Friday and Cyber Monday promotions this year, you’re still going to need to differentiate yourself through email.

Did you know that nearly 50% of subscribers decide to open a message based on the subject line (https://optinmonster.com/101-email-subject-lines-your-subscribers-cant-resist/)? The first step to getting a subscriber to read your email is to get that subscriber to open your email. Otherwise, nothing else matters: forget your amazing coupon code and say goodbye to the time you spent crafting amazing copywriting and calls to action. Arguably, your subject line matters more than any other aspect of your email campaign.

Watch this episode to discover how to write the best subject lines ever.