In Episode #79 of the Joy Joya Jewelry Marketing Podcast, I interview Deb LaBudde, the founder and CEO of Memo, a highly-curated ecommerce fine jewelry retailer that offers customers a very unique and innovative shopping experience – at home.

Launched in December 2016, this first-of-its-kind ecommerce site completely transformed how consumers shop for fine jewelry, since they can try the jewelry before they buy it for three days. Some of Memo’s earliest designer partners included Lalaounis, Emily P. Wheeler, and Jane Taylor, all of whom are still on board.

You’ve likely heard the industry term “on memo”, which refers to jewelry retailers allowing their special clients to wear a piece before buying it. Inspired by this practice and seeing a need for it in the ecommerce space, Deb left her previous career as a corporate executive and founder and managing general partner of a closely-held venture capital fund to create Memo. Full disclosure: Memo has been one of my clients since 2018, and I’ve loved seeing the company grow and evolve over time.

In this episode, we chat mostly about how consumer expectations around shopping for fine jewelry are changing and how Memo is disrupting the industry with the new-to-launch Home Try-On (HTO) Program. We cover questions like:

Who are your target customers? What do they like most about the Memo model?
How do you attract new customers and retain existing ones?
In your opinion, will the HTO program change how consumers expect to shop for fine jewelry?
What do you envision for the future of the HTO program?
…and more!

Since the implementation of “shelter in place” rules during the coronavirus pandemic, more jewelry brands have been opting to replace their lucrative in-person event marketing strategy with a virtual one, taking advantage of free platforms like Instagram Live. Through these platforms, brands are able to connect with their audiences in real time, engaging and interacting with them in a meaningful way.

Have you been wondering how you can also use Instagram Live creatively and effectively? Watch this video, since I’ll be sharing some of the best practices for using the platform and even pass along some tips from jewelry designer Julie Lamb, who’s been hosting many Live broadcasts over the past few weeks.

In Episode #77 of the Joy Joya Jewelry Marketing Podcast, I interview Tracy Matthews, CVO of Flourish & Thrive Academy, which helps other jewelry business owners launch, grow, and scale profitable businesses. Through her platform Creatives Rule the World, Tracy also empowers entrepreneurs to take action in their own lives, spend more time in their creative zone of genius, lead their teams more effectively, and ultimately increase their profits.

In this episode, we focus mostly on Flourish and Thrive Academy and how Tracy and her team help jewelry entrepreneurs reach new customers and grow their businesses. I ask her questions like:

What are some of the most important traits/characteristics or even skills required to be a successful jewelry business owner? What sets the serious business owners apart?
Which types of digital marketing are most important for jewelry business owners?
How can a jewelry business owner set his/her priorities? Which tasks should be outsourced? Which are most important and require the most attention?
…and more!

I recently invited my clients and Instagram followers to submit their questions about running a jewelry business in the time of coronavirus. This video is part three of a (so far) three-part series, and I’ll be answering three questions at a time.

I recently invited my clients and Instagram followers to submit their questions about running a jewelry business in the time of coronavirus. This video is part two of a (so far) three-part series, and I’ll be answering three questions at a time.

I recently invited my clients and Instagram followers to submit their questions about running a jewelry business in the time of coronavirus. This video is part one of a (so far) three-part series, and I’ll be answering three questions at a time.

In Episode #73 of the Joy Joya Jewelry Marketing Podcast, I interview Marco Giovanelli, CEO of business development and strategy consulting firm Giovanelli Consulting (https://giovanelliconsulting.com/). He’s committed to helping luxury brands improve their value propositions, increase their profits, research new market possibilities, expand their product offerings, and more.

In this episode, we focus mostly on the topic of omnichannel sales and marketing and why omnichannel is so important during this time of economic uncertainty. Some other topics include:

What is “business consulting”?
How can today’s luxury brands reshape their sales and marketing strategies by using technology in a strategic way?
How can luxury retailers choose their sales channels in a strategic way instead of spreading themselves thin?
…and more!

Here’s the thing: if you want to be a successful jewelry brand, then you can never press “pause” on your marketing strategy, not even when a pandemic creates economic uncertainty and forces people to stay at home. However, you will definitely need to adjust your marketing campaigns and reconsider the role of marketing in your overall business strategy. In this video, we explain how you can do that.

In Episode #71 of the Joy Joya Jewelry Marketing Podcast, I interview Mayumi Ishii, the exclusive U.S. distributor of Chrysmela, which makes and sells the most secure earring back in the world. Since it was launched in 2008, the proven technology has been patented in five countries: the US, UK, France, Italy and Japan, where the brand has dominated the entire jewelry category for a few years.

In this episode, we talk about what it’s like to introduce a disruptive new jewelry product into an industry that’s based on long-standing tradition. Some other topics include:

– The goals Mayumi had for Chrysmela when she introduced the brand to the US market
– How the brand differentiates itself from competitors
– How Chrysmela brings glamour and a luxury feel to a kind-of-boring category
– How to adjust the approach to marketing and sales for both B2B and D2C audiences
– The marketing and public relations tactics that have yielded the most success
…and more!

With each of your jewelry brand’s digital footprints, you generate heaps of data, from your ecommerce store and your social media presence to your email marketing, digital advertising campaigns, and beyond. You probably have more data associated with your jewelry brand than you realize, and you’re likely not fully capitalizing on it. In this video, we share five common sources of data that you can start mining to guide your jewelry marketing strategy in the future.

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