Interview with Jen Cullen Williams, PR and Brand Communications Strategist (Part 2/2)

In Episode #112 of the Joy Joya Jewelry Marketing Podcast, I interview Jen Cullen Williams, a public relations and brand communications strategist who specializes in working with jewelry and luxury brands. This is the second part of a two-part interview, and you can watch the first part here:

We discuss topics like the ecommerce trends predicted for 2021, the potential of Pinterest in jewelry marketing, setting realistic expectations for PR, and how to go about optimizing your jewelry ecommerce site. I hope you enjoy listening to this episode as much as I enjoyed chatting with Jen.