In episode #128, I share my interview with Robin Kramer, the owner of Red Boot Consulting. According to her bio, Robin is “a brand marketing maven, natural business nurturer, master of relationships and a sales expert who has an impressive history with leaders in the retail industry that have built their brands on innovative merchandising and strong service cultures.” In this episode, we talk all about how to build relationships with retailers and the roles that both your sales and marketing efforts play in creating and nurturing those relationships.

In this episode, I share some of my favorite tips for growing your jewelry brand’s email list. If you’re struggling to gain new subscribers for your email marketing efforts, then you’ll definitely want to watch for tips that you can implement today.

In episode #126, I share my interview with Kate Youngstrom, the Director of Content and Community for Reed Exhibitions, which oversees JCK Events. Kate has worked for Reed for about a decade and has also served as the Director of Events and Education and the event director for Event Director – JCK Tucson.

In this exciting episode, we talk about some behind-the-scenes info about how the JCK Show in Las Vegas will be even more exciting this year. As a content marketing expert, Kate also shares some awesome tips about the content marketing and storytelling for jewelry brands, and she provides advice for jewelry brands that are hoping to break into trade shows in a post-COVID world.

Do you feel completely overwhelmed by Google Analytics for your jewelry business’ website? In this podcast episode, I walk through the basics of Google Analytics; these are metrics I check regularly for my jewelry brand clients. Even if you only know these metrics, you’ll have access to some very important data.

In this episode, I share some of my favorite tips for generating new blog post content on a regular basis. Yes, that’s right I said “blog”, a word that makes people roll their eyes when I say it. But blogging still matters today, especially if you want to reach more of your target customers through Google search results.

If you want to rank on the first page of Google for a certain keyword related to your brand, then you’ll need to satisfy as many of Google’s ranking factors as possible. Some of those ranking factors includes:

– Content length
– Coverage of an in-depth topic
– Content recency, meaning Google favors recently published or updated content
– Multimedia
– Useful content
– Value and Unique Insights

Guess what? You can do better at all of those ranking factors by blogging, and you definitely won’t be able to achieve the quality of content with things like your product detail pages or other internal jewelry pages on your site. So I don’t really care if you think that people don’t read anymore. Google still “reads”, and Google will notice and reward you when you’re producing great content.

In episode #123, I chat with Michelle Peranteau, a marketing and brand strategist for luxury brands. Throughout her impressive career working with luxury and jewelry brands, Michelle has built her experience and expertise in all aspects of consumer brand and omni-channel marketing including advertising, digital marketing, social media, content creation, public relations, CRM, philanthropic partnerships, and special events.

She’s a true marketing generalist, so she has an amazing bird’s eye view of all the moving parts associated with marketing. She’s worked for companies like Harry Winston, Baume & Mercier, Platinum Guild International, Lagos, and more.

In this episode, Michelle and I chat about marketing specifically for luxury brands. What do luxury consumers crave, and how can luxury brands position themselves effectively? We cover all those topics in this fun and informative episode.

For this episode, I was inspired by a Lifehacker podcast interview with marketing thought leader Seth Godin. He said, “The thing that looks like a shortcut is probably not the best way to get there. The best way to get there is to find a path that most people can’t handle.”

What does it mean? How can you apply his wisdom to jewelry marketing? In this episode, I share my interpretation of Seth’s quote and provide some impromptu tips for jewelry marketing success.

This is the link to the Seth Godin interview if you’d like to listen: https://lifehacker.com/how-to-get-better-at-marketing-with-seth-godin-1846620698

In episode #121, I share an interview with Ama McKinley, founder of Ilium Wing. Ama began making waist jewelry in 2010 after creating her first strands for herself and a few friends. Inspired by the sacred, powerful and divine symbology of waist jewelry to uphold femininity, fertility, protection, and spirituality, Ama followed her calling to reawaken the energy of this centuries-old tradition of adornment and healing. Her use of natural materials such as bone, beads, precious metals and gemstones preserves the origins of this ancient talisman, while her designs add a modern, elevated perspective. She founded Ilium Wing in 2019.

In this episode, I talk to Ama about topics like branding and setting your jewelry brand apart in a crowded marketplace, marketing with a focus on genuine engagement and community building, the power of emerging platforms like Clubhouse, and tips for executing an on-brand lifestyle photoshoot for your jewelry brand. It was so fun to talk to Ama, and I really hope you enjoy this conversation.

All your marketing content should start with a plan and calendar. Do you have a formal planning system in place for your marketing? If not, you’re probably scrambling to get your photo/video assets when you need them and possibly missing opportunities to connect with your target customers at optimal times. In this video, I explain why you should start planning your marketing content (social, email, website, and more) in a strategic way, teach you how you can do it in an accessible way (and scale as you grow), and share some of my favorite tools for planning.

In episode #119 of the podcast, I explain the difference between “brand marketing” and “product marketing” and why the distinction matters so much for jewelry brands. If you want to understand how to truly distinguish yourself from your competition, then you’ll definitely want to listen to this episode.