In this episode, I share my interview with Paul Spinak, founder of The Marketing Machine, an innovative and creative marketing agency located in downtown Raleigh NC. Paul is the agency’s creative director, marketing strategist, brand guardian, and sales force all wrapped up in one high-octane package.

Paul and I first bonded over our shared love of branding, and then I found out we had much more in common. We were both born and raised in New Jersey, so he’s basically my brother from another mother.

In this episode, we focus our discussion on two very nebulous topics that confuse many jewelry entrepreneurs – marketing strategy and branding. What in the world do these two terms mean, and how can you wrap your head around them as a small business owner? We’ll answer all those questions in this episode.