In Episode #111 of the Joy Joya Jewelry Marketing Podcast, I interview Jen Cullen Williams, a public relations and brand communications strategist who specializes in working with jewelry and luxury brands. It’s the first interview of 2021, and it’s going to be a two-parter, since my conversation with Jen lasted nearly an hour and a half!

We discuss what makes PR and communications strategy unique from marketing and sales. We also touch upon the tactics that worked well for brands during the 2020 holiday season, and we share some thoughts about effective social media marketing. I hope you enjoy listening to this episode as much as I enjoyed chatting with Jen.