In Episode #113 of the Joy Joya Jewelry Marketing Podcast, I interview Derek DeMoro and James Wright, the co-founders of Zigy, which is a social selling solution for the direct-to-consumer channel. As Derek described to me in a blurb about the company, “Zigy is LinkedIn, Instagram, Affiliate Networking, Match.com, Shopify, Tik Tok, a global marketplace and ecommerce analytics all mashed up into a single little app.”

Zigy makes it easy for someone to set up an ecommerce shop quickly or even to integrate an existing ecommerce shop to allow for greater selling possibilities, specifically in the realm of brand ambassador partnerships. Zigy helps brands easily connect with influencers and ambassadors who want to have the power to sell products through their own ecommerce storefronts. It’s also a super powerful content sharing tool. A brand can create content for their ambassadors to post, and the analytics behind it all makes it clear which products, ambassadors, and content are driving sales. Listen for all the details.